2Who is Radvision? 20 Year Leader in Video Technology The video industry runs on Radvision technologyVideo infrastructure supplier to the industry’s largest companiesMarket share leader in core signaling technologiesThe most comprehensive video connectivity solution in the marketHistory of Technology Leadership and Innovation with Strong Patent PortfolioScalable Video Coding (SVC)Distributed multipoint architectureBandwidth optimization3G VideotelephonyConference initiation from IM
3Radvision The Best Video Solutions in the Market The Best Desktop and Mobile SolutionThe Market’s Highest Quality Room SystemThe Most Flexible and Affordable Telepresence SystemThe Simplest and Most Affordable SMB SolutionMost Comprehensive Management ApplicationThe Highest UC Connectivity in the Market
4The Best Desktop and Mobile Solution Unlimited Free Desktop and Mobile ClientsInvite anyone to your meetingPC, Mac, iOS, AndroidSupports HD Voice, Video and DataH.239 content w/ innovative ‘Slider’Embedded Firewall TraversalConnect from anywhereInternet Optimized Media HandlingH.264 SVC, NetSenseEnterprise IntegratedDirectories, Management, CalendarsNot just a video endpointModerate your meetingsStart streaming or recordingCall from directoryControl video layouts
5H.264 Scalable Video Coding (SVC) High Quality on Real World Networks Maintaining high quality calls with participants over unmanaged networks like the public Internet can be problematic because of packet loss and limited bandwidth. Scopia Desktop’s H.264 Scalable Video Coding (SVC) provides HD video with high error resiliency and maintains interoperability with room video conferencing systems.Scopia’s SVC implementation is an extension to the H.264 video standard used by most video conferencing devices today. Scopia Desktop users can receive a quality conferencing experience even in less than perfect, real world network conditions and is particularly well-suited for wireless Internet connectivity.
6The Market’s Highest Quality Room System Dual 1080/60fps video & contentH.264 High Profile & SVCIntuitive user interfaceFantastic iPad controlHighest capacity MCUStreamlined industrial designThe Scopia XT5000 is Radvision’s flagship product in the Scopia series of room systems. The XT5000 is the only system in the market to incorporate dual 1080p/60fps live video and content, HD audio, simultaneous H.264 High Profile for bandwidth efficiency, H.264 Scalable Video Coding (SVC) for error resiliency, along with multi-party calling. The second video stream can be used with an additional camera or for high resolution 60fps data and content sharing.An embedded MCU with support for continuous presence with up to 9 participants - the highest capacity in the market today - is available.The user interface is designed for simplicity along with Apple iPad control for enhanced capabilities.The XT5000’s refinement goes beyond the user experience to modern hardwaredesign that complements any conference room.No other room system in the market today can do all of this
7The Most Flexible & Affordable Telepresence The Scopia XT Telepresence Platform creates a lifelike, immersive experience replicating the feeling of meeting in-person. The XT Telepresence Platform is customizable to the unique requirements of individual rooms and customer needs. Installed and configured by Radvision and Avaya’s worldwide network of channel partners, the XT Telepresence Platform provides a cost-effective and highly flexible approach, enabling partners to meet the unique needs of each customer deployment. Customers can define the installation and furnishings that best fit within their conferencing environments for a distinct customized telepresence experience typically at 1/3 the cost of the competition.Through the Scopia Elite MCU, Radvision offers the most interoperable, multi-vendor, multi-stream telepresence multi-party conferencing solution available.Totally flexible solutionNo restrictive room sizes1/3 cost of competitionHighest interoperability
8The Simplest and Most Affordable SMB Solution Out-of-the-box Video Collaboration Scopia SMB Solution:Scopia HD room systemWith the market’s highest capacity embedded MCUAnd Scopia Desktop and Scopia MobileHigh quality room system video with all the benefits of Scopia Desktop and Mobile
9Most Comprehensive Management Application Single all-inclusive solutionBroad 3rd party client supportPatented MCU virtualizationVirtual roomsExtensive enterprise back room integrationScopia Management Suite (iVIEW) delivers management, control and scheduling for robust, easy-to-use conferencing. It provides an all-inclusive solution for managing all video conferencing devices including Radvision and third party endpoints, infrastructure devices such as MCUs and gateways, and call control applications such as gatekeepers and SIP agents. Administrators can detect and monitor their devices, remotely configure, control and upgrade them.Scalability and redundancy is delivered for large enterprises and service providers including the unique Virtual MCU feature for distributed deployments. With iVIEW’s Virtual MCU, virtual conference rooms are created for simple access across the deployment.Extensive enterprise back room integration is available included integration with Microsoft Active Directory, Outlook and Lync or IBM Lotus Domino, Notes and Sametime.
10The Highest UC Connectivity in the Market Support for:Avaya AuraMicrosoft LyncIBM SametimeALU MyTeamworkUC integration at the Core provides:Investment protectionInteroperability
11Radvision – Connecting the World of Video Flare / ADVDRoom SystemONE-XXT SeriesSCOPIA Mobile3GTelepresenceVoIPSIP PBX
12Why Radvision? Answer: Leading Feature-rich Price-Performance UC-Independent Solution Dual 1080p 60fps RoomH.264 High Profile / SVC / / / iPad Control of ConferenceEmbedded Room MCU4 Sites8 Sites9 SitesIntegrated SMB Solution(HD Room, Bridge, Desktop, Mobile)PC/Mac Desktop Client(Firewall traversal/ free distribution) / (messy)A/V/D Mobile Client(iOS, Android, Smartphone, Tablet)Jabber - iPadWebEx - allBut messy3rd Party Endpoint Mgmt.Only PLCMTelepresence Interop.Only CiscoOnly LifeSizeVirtualized MCU ResourcesOnly ScheduledPatentedMicrosoft Qualified GatewayThis table helps you compare RADVISION with the competition. The ticks show RADVISION capability and the x’s show missing functionality from the competition.Note RADVISION have a number of unique’s. Note the room systems uniquely provide dual HD feeds so you can have the participants video feed and content sharing, say a pre-recorded video they’re reviewing, both in HD quality.Note you can use the iPAD to control conference calls and have up to 9 sites presented on the screen simultaneously.RADVISION offer an all-in-one bundle ideal for SMBs. With the integration of SCOPIA Desktop Server into the SCOPIA XT 1000 or 1200 meeting room system, the SMB bundle provides the ability to host a video conference call with full multi-party HD video and data collaboration for up to 9 sites using the embedded MCU, including a combination of room systems and desktop users both inside and outside an organization. Its fully integrated deployment model doesn’t require detailed technical skills to install or manage making it ideal for the SMB market. With SCOPIA Desktop Client Distribution and Licensing – no registration or user specific licenses are required which means SCOPIA desktop and mobile conferencing can be installed on an unlimited number of devices, allowing personal participation from virtually anywhere, even for users outside the organization, such as with customers, suppliers and prospectsAutomatic Firewall Traversal – provides an effective way to extend video communications beyond enterprise boundaries to workers at home and on the roadCompetitors do not have Firewall Traversal built in and they charge separately for this functionality.The iView management system will manage 3rd party end points as well as RADVISION so customers can manage their entire video system from single mgmt.The SCOPIA XT Telepresence Platform combined with the SCOPIA Elite MCU delivers unmatched interoperability with telepresence systems from Cisco® Tandberg, Logitech®/LifeSize® and Polycom® as well as with any standards-based video conferencing system for full video, audio and content sharing. RADVISION also has the only MSFT qualified gateway for extending video to Lync video users.BadPrice-PerformanceGreat Not Supported Supported
13Native Support for Room Systems Radvision, Cisco, LifeSize, Polycom, etc. Radvision is a 20 year leader in video technology and has been the video infrastructure supplier to the industry’s largest companies. As a result of this heritage, Radvision has the most comprehensive video connectivity solution in the market providing connectivity from mobile clients to multi-stream immersive telepresence systems.Through Scopia video infrastructure, you can connect to telepresence systems, standards-based HD video conferencing systems and unified communications applications for unmatched interoperability including the ability to see up to 28 participants simultaneously.
14Education University of Houston (UHD) Offers degrees in 48 areas with enrollment of over 12,000 studentsChallenge: Video conferencing is mission- critical to UHD and they required a robust platform with firewall traversal, HD and remote desktop connectivity with dataSolution: UHD deployed Scopia Desktop and 2 Scopia MCUs which stood up to rigorous testing comparing against UHD’s previous solutionBenefits: The system proved robust to handle added remote participants via Scopia Desktop. HD was very successful providing impressive quality on PCs. UHD is now positioned to offer a completely seamless solution that extends their advanced room systems to the desktopFull case study is below for additional reference:University of Houston-Downtown Expands its Video Horizons with Radvision Infrastructure and Desktop ConferencingCustomer: University of Houston – Downtown (UHD)Country: USAIndustry: EducationProduct: Radvision’s complete video conferencing infrastructure solution including Scopia Multipoint Conferencing Units (MCU), Scopia Desktop and iVIEW Suite Management and H.323 Gatekeeper application.About University of Houston – DowntownSince opening its doors in 1974, UHD has grown in mission and service, and now offers baccalaureate degrees in 48 areas and four master’s degree programs. Enrollment has surpassed 12,000 students who attend classes in four Colleges: Business, Humanities and Social Sciences, Public Service and Sciences and Technology. A fifth college, University College, serves as the entry point for all students coming to UHD. Approximately 2,000 students graduate each year with degrees in humanities and the arts, social sciences, business, the sciences and technology, education and criminal justice. As one of the four distinct and separate components of the University of Houston System, UHD offers educational opportunities and access to students from a variety of backgrounds including many first generation college students, students who work full or part time, students who may have family obligations and students who transfer from community colleges and other higher education institutions.The Mission:UHD needed to replace its existing video network infrastructure (MCUs) with a reliable, robust platform that delivered value added features, such as firewall traversal, high definition support and remote desktop connectivity and data collaboration.The Challenge:UHD is a pioneer within the University of Houston System in utilizing video conferencing technology. It is used both in distance learning and day to day communications between remote sites, with up to 80 hours of constant connectivity per week. As such, the video conferencing system is a mission-critical part of the university’s communications infrastructure. The new infrastructure not only needed to deliver value added features, it had to be easy to use, integrate seamlessly with existing endpoints and workflow, and deliver the robust performance for UHD’s heavy usage today, as well as with projected added desktop connectivity and high definition.The Solution:UHD enjoyed years of positive experience with Radvision’s Gatekeeper technology, especially when it came to engineering issues. For the staff at UHD, strong engineering was a critical factor in choosing a new vendor. Radvision’s standard-based vision was in sync with UHD’s approach and laid the groundwork for a fruitful partnership. UHD deployed two Radvision Scopia MCUs, Scopia Desktop, and iVIEW™ Suite and Gatekeeper in an extensive, full-scale pilot. The first stage of the pilot was to ensure that the new infrastructure would stand up to the rigorous test of UHD’s present capacity, without compromising the constituent’s experience. These tests were completed in a full production environment, with special emphasis on remote desktop connectivity. High definition testing in a production environment with Polycom and Tandberg endpoints and standard PC’s was also carried out successfully.The Benefits:For both audio and video, the system was tested for out of order packets and lost packets and the results were verified and deemed excellent. The system proved robust to handle added remote desktops via Scopia Desktop. The high definition tests were also very successful, with the quality on the PC significantly impressive.“We are now positioned to offer our constituents a completely seamless solution that extends our advanced systems right to the desktop,” says Steve Cachia, Manager for Video Network Services, UHD Division of Information Technology. “With the SCOPIA platform’s Flat Capacity Plus™, we are getting more value from each port, while reducing the burden on the system to handle network, audio and video separately. And we can transmit sessions using H.264, HD & H.239 without restriction.”
15Financial Services Depository Trust & Clearing Corporation (DTCC) Custody and asset servicing for more than 3.5 million securities from over 110 countries, valued at $40 trillionChallenge: DTCC needed to expand their deployment to support higher volumes, and extend conferencing to the desktop for remote participantsSolution: Scopia Desktop extended conferencing to business partners and remote employeesBenefits: DTCC extended the reach of their existing video network, while also ensuring return on investment of their existing systems. Access to video conferencing is available to all DTCC associates with Scopia Desktop. DTCC increased associate productivity and reduced travel expenses. DTCC associates can also easily collaborate with business partners by sending a web link and built-in firewall traversal ensures connectivityFull case study is below for additional reference:Depository Trust & Clearing Corporation (DTCC) deploy Radvision Video Conferencing Solution Enhancing Productivity and CollaborationCustomer: Depository Trust & Clearing Corporation (DTCC)Country: USAIndustry: Financial ServicesProduct: Radvision’s complete Scopia video conferencing infrastructure solution including the Scopia MCU, Scopia Desktop, Scopia Gateway and iVIEWManagement.About DTCC:The Depository Trust & Clearing Corporation (DTCC), through its subsidiaries, provides clearance, settlement and information services for equities, corporate and municipal bonds, government and mortgage-backed securities, money market instruments and over-the-counter derivatives. In addition, DTCC is a leading processor of mutual funds and insurance transactions, linking funds and carriers with financial firms and third parties who market these products. DTCC’s depository provides custody and asset servicing for more than 3.5 million securities issues from the United States and 110 other countries and territories, valued at $40 trillion. In 2008, DTCC settled more than $1.8 quadrillion in securities transactions. DTCC has operating facilities in multiple locations in the United States and overseas. For more information on DTCC, visitThe Mission:For more than 30 years, the Depository Trust & Clearing Corporation’s family of companies has helped automate, centralize, standardize and streamline processes critical to the safety and soundness of worldwide capital markets. After September 11, 2001, DTCC, like many organizations with offices in New York, moved data and business operations outside of the city. With associates working in multiple sites, video conferencing became a key communications tool. Video conferencing systems were added to roughly 100 distributed conference rooms so DTCC associates could communicate. Communication and collaboration among sites was crucial.The Challenge:As video conferencing became more prevalent at DTCC, the company needed to expand capabilities and the network itself for several reasons. First, as the volume of video conferencing increased, so did the complexity of scheduling and reserving video conference rooms. Waiting for available rooms and manually tracking endpoint numbers was time consuming and unproductive. Second, expanding the ISDN network was prohibitively costly and didn’t support the latest available technology. At the same time, abandoning the substantial investment previously made in the network and endpoints was not a current option. Third, DTCC wanted to extend conferencing capabilities to the desktop for remote participation. Lastly, DTCC wanted a scalable and distributable solution so that over time the demand for expanded video conferencing could continue to be met. DTCC’s challenge was to accomplish all of this in a cost-effective manner, without abandoning the legacy system.The Solution:Scopia Multipoint Control Units (MCUs) provide media processing for all video endpoints – room-based and desktop.Scopia Desktop, a web-based client, connects associates for remote collaboration.Scopia Gateways connect the original ISDN endpoints with an IP-based network to leverage the original video conferencing investment as well as DTCC’s investment in their IP network.iVIEW Suite, the video network management system, enables scheduling as well as resource, infrastructure and endpoint management. It also conserves bandwidth usage.The Benefits:Increases associate productivity and collaboration: before the Radvision solution, associates focused the camera on a white board to share information during video conferencing. Now participants collaborate online using standards-based data collaboration via the Scopia Desktop solution.Provides accessibility to all associates and reduces travel expenses: video conferencing is available via DTCC conference rooms and personal computers. In addition, multiple sites can communicate together.Reduces deployment costs: Scopia Desktop uses a freely distributable web client; which is updated automatically at the time of the connection to the server. Installation is simple and seamless.Enables easy collaboration with business partners: DTCC associates send a web link to business partners inviting them to participate in a video conference. Scopia Desktop’s built-in firewall traversal ensures call connectivity regardless of the other person’s firewall configuration.Protects DTCC’s investment: the Radvision solution supports today’s and tomorrow’s conferencing environments, endpoints and networks. The distributed network optimizes resources, provides redundancy and allows for future expansion.Extends the reach of DTCC’s existing video network: by bridging network topology, Radvision helped DTCC expand video conferencing, while also ensuring return on investment of their legacy system.
16Healthcare British Medical Association (BMA) Association for doctors and medical students with 143,000 members worldwide for career development, business optimization and legal adviceChallenge: BMA’s video conferencing needed to accommodate over 1,000 desktops, 140 home workers in the UK and 25 employees in other countriesSolution: Full Scopia - Desktop for PCs and Macs, Elite MCU for multi-party, XT room systems, Scopia ManagementBenefits: Demand for video within BMA rapidly expanded. Over 1,000 employees now use video regularly. Members working from home, hospitals and clinics can communicate with each other and share data anywhere in the world, using whatever they have (BYOD)Full case study is below for additional reference:British Medical Association Adopts Radvision System to Improve Collaboration among its Staff, NHS Committees and Experts WorldwideCustomer: British Medical Association (BMA)Country: UKIndustry: HealthcareProduct:Scopia XT1000 / XT1200 Room SystemsScopia DesktopScopia Elite MCU & Scopia GatewayScopia PathFinder Firewall TraversalScopia iVIEW Management SuiteAbout BMABMA is an independent trade union and professional association for doctors and medical students founded in Comprised of 143,000 members worldwide, BMA offers services such as career development and support, business optimization, guidance in medical ethics and law, medical school advice and access to a host of knowledge resources. BMA is also a world class publisher of medical journals and information, including the prestigious British Medical Journal (BMJ).The Mission:With over two-thirds of practicing UK doctors as members, BMA is in constant contact with ministers, government departments and many other influential bodies in order to fulfill its mission to protect the collective interests of doctors. Over the past few years, video conferencing has become a critical tool for conducting meetings among BMA staff and various BMA and National Health Services (NHS) committees as well as for providing adhoc access to in-house and remote experts.The Challenge:BMA’s video conference users had grown to encompass close to 1,000 desktops, 140 home workers in the UK and 25 employees in other countries. Its existing video conferencing system was no longer efficient enough to handle its robust requirements, so BMA began looking for an alternative that would make collaboration faster and easier to use for its members. Superior high definition capabilities for data sharing, support for current and future endpoints and a single desktop solution for Mac and PC clients were identified as critical components, as was seamless integration with legacy infrastructure, in order to maintain BMA’s original investment. The new solution also needed the ability to conduct multiple meetings of up to 40 users with the potential to expand to 100; allow users to connect from the MPLS or via the Internet as well as to non-BMA endpoints by IP or ISDN; enable telephone participants to dial into meetings; share data; record meetings with full audio, video and data; use SIP; and allow BMA Staff to easily administer all aspects of video conferencing and audio meetings.“Basically, we needed our members working from home, hospitals, surgeries and clinics to be able to talk to each other and share data, anytime, anywhere in the world, using whatever equipment they had-up to 40 participants concurrently,” said George Birch, BMA’s Information Management & Technology Support Services Team Leader.The Solution:The Radvision system implemented comprised of endpoints including Scopia XT1000 / 1200 HD video conferencing room systems and Scopia Desktop for video communication on PCs and Macs.Infrastructure included the Scopia Elite MCU as the centerpiece of the deployment for multi-party conferencing, PathFinder for firewall traversal for H.323 systems, and a Scopia ISDN Gateway for connectivity with external systems on ISDN networks.Management for the entire deployment is through the Scopia iVIEW Management Suite providing a single access point for managing all video conferencing devices including Radvision and third party endpoints along with infrastructure devices such as MCUs and gateways. iVIEW’s integrated gatekeeper provides call control, comprehensive traffic and bandwidth management and makes connecting simple for users.BMA is using Radvision’s full range of equipment on a service footing from its local video conferencing provider, but located entirely on its own premises in London with BMA support staff operating and carrying out first line support. When the XT1200s first arrived, an incompatibility issue arose due to the inability of BMA’s legacy video conferencing systems to support the latest codecs. “We thought it may be a show stopper,” recounts Birch. “We still had 11 units in the field and to use them we would have had to downgrade the XT1200’s to support the older H.263 codec (as opposed to the latest H.264) which is a bit like sticking a caravan on the back of a Ferrari; it’s possible but pretty pointless.” The problem, however, was quickly solved by Radvision’s R&D Division. “Within a month, they produced a software workaround for the XTs, which was pretty impressive,” adds Birch. “There are not many large companies out there that would make their product compatible with an old piece of equipment produced by a business rival.”The Benefits:For BMA, instant visual communication is vital. “We use video conferencing like many other organizations use the telephone,” says Birch. “Our users don’t see technology as a limitation but as a right. They want to be able to use their webcam from a hotel room or their mobile to dial into a meeting from anywhere in the Middle East, for example. With our Radvision solution and especially Scopia Desktop, they can do that easily.”The BMA, which often sends representatives around the globe to advise on medical matters and deliver lectures at universities, can now attend by video conferencing. Recently, a very senior member gave evidence to the World Health Organisation in The Hague on the Swine Flu epidemic, using Scopia Desktop from her office.Besides fulfilling BMA’s fundamental requirements such as the capability to record all of its meetings and maintaining its initial video conferencing infrastructure investment, Radvision’s solution has delivered additional perks. For instance, BMA’s large meeting rooms with ornate, curved walls present an extremely challenging environment to conduct video conferences due to secondary and tertiary echoes. According to Birch, the XT1200s’ excellent pickup seems to have solved that problem. “I’d like to say that the level of service and support we have received from Radvision has been first class,” he adds.
17Both Solutions Address Different Needs within the Same Customer ScopiaFlare / AAC7Video CollaborationAlways on, virtual roomRoom, PC and BYODUnified CommunicationOn-demandWindows, iPadUsersH.323Over the top deployment, no upgrade to call control or dial planBridged architecture for highest qualitySIPNext generation SIP architecture with Avaya Aura 6.2Switched architecture for highest scaleIT ManagersBoth Solutions Work Together to Provide an Integrated, Enterprise-wide Conferencing and UC Solution
18Avaya Vision Transformative Enterprise Collaboration Right People, Right Time, Right Information – Voice, Video, WebPervasivePortableRelevantPersistentThis slide encapsulates Avaya’s vision for Transformative Collaboration.Avaya Aura Conferencing 7 is one of the pieces of the portfolio that delivers the vision of bringing the Right information to the Right people at the Right time.The “Awareness” as the ability to recognize and incorporate a set of softer/human values into the user experience. So, the way I interpret chart 3:- The pillars layer – , documents etc. – are the collateral needed for collaboration. In this spirit, I would replace “relationships” with “org structure”, as you have it in the earlier charts. Location and presence also fit in here somewhere.- The accessibility layer – relevant, portable etc. – indicate today’s requirements for access to the collateral- The awareness layer is about personalization and interpretation, enabling people to collaborate intuitively and effortlessly, with minimal need to attend to the mechanics of tools. This layer incorporates values such as relationships, priorities, group dynamics, work ethic. (the “human middleware” that you reference in your 5 phase slide, love the term). The net effect of this layer is – what you need for effective collaboration is delivered to you when you need it; you don’t have to go looking for itRelationshipsBehaviorContextAwarenessContactsLocationPresenceCalendarDocumentsBusinessApplications
19Conferencing 7 & Flare Offer Unified communications solutionFully integrated user experienceDistributed, cascading architecture for low bandwidthScalability for 10,000’s of end-usersPresence and office application integration
20Avaya Aura Conferencing 7 & Avaya Flare Experience Intuitive Flare Experience for Windows & tablets. Collaboration Agents for browsers and mobilesOn premises solution significantly reduces conferencing and trunking costsIntelligence built in to monitor networkbandwidth and adaptFlare™ ExperienceROIIntegrated UC solution delivers one-stop communications, multimodal collaboration, IM, and presenceDistributed architecture reduces WAN bandwidth usage1000’s of UsersMassively scalable audio, web, video* conferencingIntegrated UCThin WAN usageAdapts to networkeasy on the usereasy on the budgeteasy on the networkAvaya Aura Conferencing Differentiates with these set of value propositions—Easy on the network, easy on the user, and easy on the budge. Avaya Aura Conferencing is…Easy on the network– Avaya Aura Conferencing is an enterprise level conferencing and collaboration solution that extends multimodal capabilities for conference calls, information sharing, web conferencing, video and more– to tens of thousands of workers, virtually anywhere, at a fraction of the cost of other solutions. AAC7 provides There is a strong set of ideas behind Avaya Aura Conferencing 7.0That it is a multi-modal multimedia conference productWhat a moderator creates and participants join is a conference session (not an audio conference, or a web conference or video..)Every conference session can be created with any media type (audio, web or video) and other media can be added to or subtracted from the conference while it is in progressAll conference controls apply to the conference session– and translated as applicable to the media active in the conferenceThat the concept of cascaded conferences (with any/all media) is central to Avaya Aura Conferencing 7.0 and every conference is by default treated as cascaded unless the deployment topology itself prevents that.Standout features relevant to Audio/WebHighly Scalable – Can support up to 150,000 provisioned users of which up to 7,500 can be active concurrently.Distributed Architecture for Audio conferencing – allows on-premise system deployment with significant bandwidth savings for a large multi-site organization.Integrated Voice+Content Collaboration – eVoice (enhanced Voice) conferencing with content sharing enabled with variety of clients (Flare on Windows/iPad, Collaboration Agent on Windows/iPhone)Multiple Deployment Options – Of note a single server deployment can support up to 500 concurrent audio and 500 concurrent web sessions.Stateful Failover – The Application Server (control server) can failover while preserving the state of all active conferencesDynamic Bandwidth Management - (based on user priority and real-time re-allocation of bandwidth between conference participants)User Interface/Experience – Drives the compelling Flare User Experience
21UC Integration Avaya Aura® Conferencing 7 & Avaya Aura 6.2 Avaya Aura Conferencing Extension of Avaya Aura 6.2 SIP platformPoints of Integration via Avaya Aura Session & System Mgr.Common dial planCommon incoming/outgoing external trunk access - conference out-dialing and external participantsCommon Administration“One Click” add a UC user to conferencingUser provisioningMaintenancePerformance monitoringconferencing
22Avaya Aura® Conferencing 7 & Avaya Flare Experience Differentiators IntegratedHighly ScalableLower TCOUC- integrated collaboration: Avaya Aura providing voice, video, IM, presence, & content sharing all-in-oneArchitected for high performance and scalability to 7,500 concurrent sessionsOptimizes network bandwidth with SVC and cascading architecture to lower WAN usage andoverall TCOSome customers ask about how our architecture and SIP-based solutions differ from our competitors. In an Gartner publication “Avaya Aura™: A Different Approach or More of the Same?”, Ken Agress states:“Bottom Line: The Avaya Aura product line and architecture represent a different approach to deploying and supporting unified communications (UC) services. By focusing on multi-modal sessions rather than individual, media-specific interactions Avaya provides a platform with a high degree of customization and control and the ability to create, publish, and support applications that meet a wide range of business needs. Avaya Aura offers enterprises the ability to build a heterogeneous UC environment while reducing integration, support, and provisioning activities required.”Takeaways:The Avaya Aura product line includes a wide range of services and applications capable of meeting many enterprise’s communications needs.The Avaya Aura product architecture provides enterprises with a significantly different approach to deploying a UC platform.Avaya Aura focuses on supporting open standards to enable enterprises greater flexibility and choice when implementing communications technologies.Avaya Session Manager provides crucial capabilities (such any central registrar, proxy, management, and control functions) within the Avaya Aura architecture that enterprises should examine carefully.Avaya Agile Communications Environment™ (ACE) provides a set of integration and development tools that enterprises will find critical to creating a multi-vendor UC environment using Avaya Aura.Enterprises evaluating Avaya Aura should consider a number of key strengths:Relatively large installed base (400 current Avaya Aura installations, thousands of Communication Manager/Session Manager installations) NOTE: this number has grown since this article was published to over 600 Session Manager implementations and 10K’s of Avaya Aura CM implementations).Demonstrated interoperability with other platforms (Microsoft Lync Server, Cisco Unified Communications Manager, IBM/Lotus Sametime, others)Strong background with voice and telephony servicesStrong professional services practice providing enterprises with depth of implementation experience and Avaya with additional insight into integration requirements, strategies, and solutions.Solid computer telephony integration (CTI) experience with supporting tools and products.Supported by large and growing developer and partner community (DevConnect)Aggressive product roadmap to enhance supporting applications and servicesAvaya must overcome a number of key weaknesses for Avaya Aura to be successful:Significant competition from Cisco and MicrosoftMarket perception of “telephony vendor” rather than “UC system provider” to overcome.Marketing message focusing on openness may be ahead of its time – will enterprises demand these capabilities in the near future?Marketing Avaya Aura as both a product and architecture may confuse potential buyersLicensing model may not allow Avaya to capitalize on integration capabilities at a competitive price.Must encourage third party solutions while potentially offering competing productsConclusion: Avaya is in the process of “shaking off” their reputation as a telephony provider rather than a UC systems vendor. The Avaya Aura product line and architecture represents a key step to accomplish this goal and brings a reasonably different approach to supporting UC services.For details – please see Gartner Publication “NEED TO GET DETAILS and approval to put these quotes in the notes” Need to put the Gartner white paper in the toolkit.
23Distributed Architecture & Cascading Saves on WAN costs HostingMedia Server ARadvision Elite MCUcontrol(Location A)Avaya Aura CM ServerAvaya Aura® Conferencing 7H.323User A1SCOPIA.H.323/SIP GKSIPSession ManagerRTP/RTCPRTP/RTCPSIPSIPMedia Servers can be cost-effective for cascading to relatively small locations, thanks to the scalability of SVC with layers that can be thinned efficiently. (Note: SVC only applies to video streams. Cascading applies to audio and video streams. Cascading of web conferencing is not supported in the initial release).By choosing a distributed cascading model, $$ are saved. Cascading mixes multiple media streams locally so only a single stream is sent over the WAN (saving costs and enabling it to scale to support 1000s users in HD) (show animated graphics)Because it’s a software based solution, maintenance is easier, capacity can be easily extended, upgrades can be quickly taken care ofMeaning less costAnd from a vendor committed to always enabling you to leverage your existing investments into the future (use your existing Tandberg, Cisco, Polycom endpoints) -- and we won’t ask you to purchase proprietary end points.WANCascadingMedia Server BCascadingMedia Server C(Location B)(Location C)User B2User B1User C1User C2
24Case Study University of South Florida Leading Tampa-based university supporting over 47,000 studentsUSF IT Department tasked with communications across campusesWant to give people collaboration choices: any-media, anytime, anywherePeople scattered across large campuses and many off-campus locationsIncreasing speed in the “business” of teaching and researchNo ability for people to share knowledge, documents, video and other contentJust “talking” is no longer enough to drive progressLimited budget, need to manage TCO and leverage existing investmentsProblemDeployed Avaya Aura Conferencing 7 and Avaya Flare Experience, enabled by Avaya Aura foundationDelivering easy-to-use multimedia, multimodal collaboration to their usersSupporting the broad needs of faculty, administration, students, and alumniPath to increased scalable video uses in future plansSolutionResponding to colleagues, students, and research needs faster and better decision makingSave meeting costs by speeding them up and making them more effectiveAllow remote and mobile users to easily participate in information-rich meetingsPut a smile on everyone’s face by saving them time with better, more integrated collaboration capabilities Valueover 1 million conferencing minutes on AAC, 500+ Alpha users. If you would like to add beta coverage – 14 sites with 150+end users.This customer supports the communications needs of University of South Florida. Previously, their users did not have any content sharing capabilities.Their desire is to give people choice of media, choice of modes and access to collaboration wherever, whenever.Through using Avaya Aura Conferencing 7 and Flare Experience, they will reduce people’s time to complete projects with an easy to use collaboration solution.The benefit they want to achieve are people’s time to complete projects andIT department for University of South Florida is tasked with overseeing telecommunications services for the entire campus.Today, the school provides audio conferencing with Avaya Meeting Exchange ExpressBiggest pain is the lack of media choices for their users. There’s no video, no sharing of documents and the lack of mobility. People want to share content. People need to collaborate anytime anywhere from any device.Working with the Director of communications services, University of South Florida deployed Avaya Aura® Conferencing and Flare® ExperienceWith this solution they can bring multimedia, multimodal collaboration to their users as well as enable people to use their tablets and mobilesSignificantly save people time costs by being able to share content to discuss and resolve.Save meeting costs. The longer people are on the phone – these minutes translate to $$.Reduces the time people spend time on projects.Saves time by enabling people to collaborate wireless from where ever they are.
25Case Study State of North Dakota State government for beautiful North DakotaSupporting services for residents and businessesRanked 5th by CNBC for pro-business focus (2012)Growing need to quickly collaborate across different organizations and locationsMany different groups (over 50) with different needsExamples: K-12 schools, higher education, state owned banks, social services, HR depts., tax services, govt. agencies, state hospitals, …Many disparate endpoints, systems, and applicationsLimited budget, need to manage TCO and leverage existing investmentsProblemDeployed Avaya Aura Conferencing 7 and Avaya Flare Experience, enabled by Avaya Aura foundationAbility to have a cost- effective unified collaboration platform for all users/groupsAccess from all kinds of devicesExpanded access across state organizations to audio conferencing as well as richer content sharingSolutionAllow more groups and people to freely collaborate to get their business doneIncreased productivityLower costs from reducing scattered use of outside servicesIncreased day-to-day usage of collaboration tools enabled by a cost-effective shared solutionCost-effective “named user” licensing with ability to scale guest usage as neededValueTheir IT department supports a multitude of constituents ranging from K-12, higher education, state owned banks, social services, HR departments, tax departments, government agencies, and state hospitals to name a few.Their desire was to have a single unified communications and collaboration platform providing their users with services they can access anytime without additional costs.Adding an in-house solution to their communication platform, enabled their users to freely access collaboration services without worrying about added service costs.Centralized IT department in charge of overseeing close to 50+ number of diverse groups.Groups range from schools K-12, higher education, state owned banks, social services, HR departments, tax departments, government agencies, state hospitals to name a few.State needed a truly “unified” solution that meets the collaboration needs across the multitude of constituentsWorking with the Director of Network services, State of North Dakota deployed Avaya Aura® Conferencing and Avaya Flare® Experience.Their broad set of constituents now had access to a one stop collaboration platform to make calls, participate in audio conferences and share content.There will be less reliance on other organizations’ conferencing.Bringing collaboration in-house justifies more conferencing usage. More people can use it without additional costs.This will enable people to more freely collaborate.The net productivity gains and cost savings will be significant
26Do Your Customers Want: A video collaboration solution?To interoperate with current H.323 or SIP video devices?BYOD support?To purchase now or within the next 6 months?
27Scopia Offers Easy to use video collaboration solution Runs on all major mobile and desktop devicesIncreased utilization of existing video assetsSeamless integration into existing room video and voice networksScalability to 1000’s of end-points for enterprise-wide deploymentValidated interoperability with CM 5.2, Aura 6.2 and IP Office 8.1 and with the CS1K, through Aura 6.2 Collaboration Pack