1. HBF Planning Conference Reaping the rewards of Housing Market Assessments Yolande Barnes Director, Savills Research 14 September 2006

2. some background on demand and supply are HMAs good news or (yet) another excuse for consultants to make money? what should an HMA include? outline

3. some background on demand and supply

6. UK build rates are the lowest in Western Europe … Source: RICS, Savills Research

7. … and dont always hit planned targets Source:Savills, regional planning documents & DCLG

8. market pricing shows quality disparity Source: Land Registry/Savills Research

9. we just aint building them any more …

10. … or creating the new ubertowns Source: Savills Research

12. when competing for scarce space …

13. … the size of your club matters

14. (although we think were more sophisticated now)

15. demand and supply interact Source: HM Land Registry, CACI

16. a good HMA will add value

17. market expertise is needed at an early stage Source: Savills Research

18. the market for some schemes may be wider than you thought … Source: Savills using Census 2001

19. … some developments will create their own market …

20. … competition from other new stock will have an impact … Source: Savills Research

21. changing demographics will affect demand and demand will change market demographics … Source: ONS

22. … HMAs can inform the development mix to exploit market niches and fulfil latent demand Source: Savills Size range (sq.ft.)Units% 1 bed flats40055054017% 2 bed flats65080061019% Larger flats/ smaller houses800110030010% Smaller houses800110068022% Larger houses110015501,01032% Total 3,140100%

23. optimising development through understanding the market provides an edge Source: Savills

24. so what should an HMA include?

25. social housing need excludes two-thirds of occupiers it is not an old-fashioned housing assessment

26. 1.Supply current future 2.Demand current future it goes beyond standard development feasibility studies

27. 1.inclusive all occupiers 2.dynamic over space over time between occupier groups 3.interactive critical mass development impact phasing impact existing and created demand housing market assessments need to be: