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Axis growth keeps pace with the market January- December 2007 Ray Mauritsson, CEO Fredrik Sjöstrand, CFO.

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Presentation on theme: "Axis growth keeps pace with the market January- December 2007 Ray Mauritsson, CEO Fredrik Sjöstrand, CFO."— Presentation transcript:

1 Axis growth keeps pace with the market January- December 2007 Ray Mauritsson, CEO Fredrik Sjöstrand, CFO

2 Today's agenda This is Axis 2007 – another year of growth Financial The focus and future in network video Outlook 2008

3 This is Axis Founded in 1984 An IT-company driving the network video market Worldwide presence in 18 countries, 564 employees* Product areas, Network Video Solutions Network Print Servers Global partnerships through distributors, resellers and system integrators Listed on OMX Nordic Exchange, Stockholm Large Cap and Information, Technology exchanges * Year-end, 2007

4 Highlights January-December, 2007 Total net sales (1 202) MSEK Total growth + 39% Stable growth within video + 44% Growth in all regions High activity in the market Adding orders to previously announced installations High interest in Transportation and Retail. Axis global market leader in network video

5 Worldwide presence – close to the customers Offices in 18 countries Sales in more than 70 countries Headquarters Regional Headquarters Regional Offices

6 Sales January - December, 2007 Total sales MSEK (1 202) Growth 39% Currency effects - 88 MSEK Video sales MSEK (1 061) Growth 44% MSEK Growth

7 Operating expenses Q4, 2007 Q3, 2007 Q2, 2007 Q1, 2007 Q4, 2006 Selling and marketing costs Administrative costs Research and development costs Total costs

8 EBIT and Gross margin Gross margin 55,2% (55,2%) Operating margin 21,8% (20,4%) Profit margin 21,8% (20,3%) MSEKMargin Q4 2007

9 Sales in the product areas Q4 2007

10 Sales in the regions Q4, 2007 Americas EMEA Asia

11 Shareholder structure* NameNumber of SharesPercentage Therese Karlsson privately and through company (LMK Industri) 13,830, % Christer Brandberg privately and through company (Inter indu S.P.R.L.) 9,606, % Martin Gren through company (Grenspecialisten AB)7,157, % Swedbank Robur5,100,4457.4% Unionen (fd SIF)1,560,4002.2% Other 11,634 shareholders32,116, % TOTAL69,372,200 * December 31, 2007

12 Customer segments Banking & Finance Education Government Industrial Retail Transportation

13 Global distribution and sales Distributors ResellersSystem integrators End user

14 The markets broadest video portfolio Fixed cameras & domes PTZ cameras & domesVideo encoders/ decoders Management SW AXIS 243Q AXIS 243SA AXIS 241QA AXIS 241Q AXIS 241S AXIS 247S AXIS 240Q AXIS 291 1U Rack AXIS 3U Rack AXIS Camera Station AXIS Camera Mgmt ADP > 400 Partners AXIS 262+ NVR AXIS 223M AXIS 221 AXIS 225FD AXIS 216MFD/216MFD-V AXIS 211M AXIS 216FD/216FD-V AXIS 211W AXIS 211/211A AXIS 210/210A AXIS 209FD-R AXIS 209FD/209MFD AXIS 207MW AXIS 207/207W AXIS 206 AXIS 233D AXIS 232D+ AXIS 231D+ AXIS 214 PTZ AXIS 213 PTZ AXIS 215 PTZ AXIS 212 PTZ Accessories

15 Emerging market trends Megapixel Compression Intelligence

16 Megapixel: better quality or better coverage Analog cameras Megapixel network camera One 2.0 megapixel camera covers a much larger scene than four 4CIF cameras, with maintained number of pixels per area

17 Compression in the future The direction is clear Proper terminology MPEG-4 Part 10 (Official MPEG name) – ISO/IEC AVC H.264 (Official ITU name) – ITU-T H.264 Applications Video surveillance Entertainment video Telecom Streaming services

18 Video Analytics at Axis Variety of applications Prohibited Area Protection, Virtual Fence Alarms, Motion Tracking, People Counting, Left Item Detection, Loitering, Queue Management, Fire and Smoke Detection, and much more. Axis invites the Video Analytics companies to our open platforms Creating Video Analytics capable Network Cameras and Encoders A Certification Program to ensure the product quality is maintained

19 IMS Research* * The world market for CCTV & Video Surveillance Equipment, 2007 edition. All video surveillance equipment Axis is no. 8, compared with 12 in the preceding report Security cameras category Axis is no.4, compared with 8 in the preceding report Axis the global market leader 32% market share for network cameras Network Video Growth at an annual rate of 40 percent

20 Market shares for Video Surveillance Eq. in RankSupplier 1Pelco 2 Panasonic System Solutions (PSS) 3 Bosch Security Systems 4 GE Security 5 Honeywell 6 Tyco Fire & Security 7 Samsung Electronics 8 Axis 9 Sony 10 Mitsubishi Others * The world market for CCTV & Video Surveillance Equipment, 2007 edition.

21 2006 RankSupplier 1 Panasonic Communications Company (PCC) 2 Pelco 3 Bosch 4Axis 5 Sony 6 Samsung Electronics 7 Honeywell 8 GE Security 9 Tyco Fire & Security =10 CBC =10 Sanyo Others Marketshares for all cameras in 2006 * The world market for CCTV & Video Surveillance Equipment, 2007 edition.

22 Market shares for network cameras in RankSupplier2006 Share 1Axis 32.0% 2 Sony 3 Panasonic Communications Company (PCC) 4 Mobotix 5 D-Link 6 Panasonic System Solutions (PSS) 7 Canon 8 Vivotek 9 DVTEL 10 Toshiba Others * The world market for CCTV & Video Surveillance Equipment, 2007 edition.

23 Future outlook Focused product range Aggressive product development Intelligent solutions Focused business model Loyalty in channel partnerships Focused company Growth 10% CCTV Growth 40% Network Video


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