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AUTOMATED WAREHOUSE SOLUTIONS Business Plan - December 16, 2008 Matt Lubbers: Team Lead, CEO Ryan Mejeur: Head of Research and Engineering [not present]

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Presentation on theme: "AUTOMATED WAREHOUSE SOLUTIONS Business Plan - December 16, 2008 Matt Lubbers: Team Lead, CEO Ryan Mejeur: Head of Research and Engineering [not present]"— Presentation transcript:

1 AUTOMATED WAREHOUSE SOLUTIONS Business Plan - December 16, 2008 Matt Lubbers: Team Lead, CEO Ryan Mejeur: Head of Research and Engineering [not present] David VanKampen: Head of Sales and Marketing David VandeBunte: Head of Technical Support, CFO

2 Entrepreneur's Vision Reliable and cost effective method for retrieving and storing items Strive to incorporate: Creative design Good business ethics Christian principles Initial Motivation Interest in robotics and engineering Desire to create a business that can fulfill a need for the warehouse industry Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances Vision and Initial Motivation

3 Products and Services

4 Small Store Example Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

5 Products and Services Main Product: Item Storage and Retrieval Robot (STORBOT) Additional Add-on Features Customer Specific Designs Customer consulting Support Customer Employee Training Customer Relations Technical Problem Solving Phone Support On-site Support ProductsServices Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

6 Warranties Mechanical Parts Warranty Complete System Warranty Patent or Trademark Protection No immediate plans for Patents and Trademarks Trademark to be acquired after successful product Programming code will be protected Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances Product Warranties and Trademarks

7 Outsourcing vs. In-House Operations Fully Populated PCB Electric Motors Electronic Sensors Heavy Material Machining Programming Basic Material Machining Peripheral Circuit Boards Product Assembly Outsourcing OperationsIn- House Operations Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

8 SWOT Analysis Internal Origin Harmful W Weaknesses Inexperienced Low Funds Start-up Business T Threats Start-up Failure Larger Companies Economy S Strengths Customer Oriented Inexpensive Prototype Development Helpful O Opportunities Niche Market Improve Efficiency Christian Witness External Origin Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

9 Small Stores (Hardware, Autozone, iKea, etc.) No Employee Reduction Efficient use of Time Estimated 5 hours saved per week for each employee Assume 2 employees : 5 hours * 52 weeks * 2 employees = 520 hours/year Assume wage of $10/hour: $10/hour * 520 hours= $5200/year Small Warehouses Projected 25% reduction of part gophers Assume 12 workers: 12 workers *.25 = 3 workers Average worker Salary is $30,000/year Yearly Labor Savings: $30,000 * 3 workers = $90,000 Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances Cost Savings Analysis

10 And Business Strategies Industry Overview

11 Industrial Background Regulatory Restrictions OSHA, MSDS, CFR Barriers to Entry Lack of Reputation Exhaustive Testing in Operational Environment Cost effective Ease-of-use Future Industry Outlook Industry pushing for Automation Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

12 Development Stages Startup ( < 3 years) Develop product with potential customers Establish product locally Continue to improve product Growth (3 – 10 years) Increase marketing Expand consulting department Look into overseas markets Explore new product development Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

13 Development Stages (cont.) Maturity ( > 10 years) Develop new products for our target market Expansion into new warehouse and storage markets Develop daughter companies Create new divisions Market product replacement Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

14 Marketing Strategy

15 Target Market Low weight requirements Minimize space Low cost Mostly male Middle Class Experience Small Scale Warehouses and Factories Specific Marketing Demographic Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

16 Motivation to Buy Decrease shelf floor space Efficient use of human time Quick Install Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

17 Market Size and Trends Automation increasingly popular Success must be proven No one wants to experiment Size is determined by product versatility New uses can be found during development Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

18 Advertising and Promotion Trade-related periodicals Annual trade shows Reflected in budget On-site sales calls Trial Periods Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

19 Competition Analysis

20 Competition FATA Automation ground up integration Kiva Robots (Amazon) shelf movers Westfalia palletizers Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

21 Company Managerial Structure

22 Expanded Structure Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

23 Summary of expected income, cash flows, and expenses. Financial Forecasts

24 Key Assumptions Home business for the first eight months Sales begin 3 months after operation begins Sales increase to 5 units/month by the 2nd year. Expect product market to double in size during the first few years of operation. Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

25 Income Statements Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances Projected income statements show profitability beginning in third year

26 Balance Sheet Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances Due to 1st year losses, owners equity is initially negative In 2nd and 3rd years assets significantly greater than liabilities

27 Cash Flow Statement – Year 1 Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances Cash flow statements used as basis for income and balance statements.

28 Cash Flow Statement – Years 2-3 Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

29 Break Even Analysis Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances The break-even analysis was performed assuming the company that existed at the end of year one. Projected number of sold units for year one is 31 units

30 Loan Proposal Prototype funded from personal and donated resources. Expected to cost $ This prototype and trial period information presented to bank when applying for loan.

31 Amount Requested The team would make an initial request to the bank of $150,000 at business opening and $50,000 six months into operation. For complete details on the use of funds, see the detailed cash flow statement (Report Appendix A). Overview: Computers, lab equipment Production materials Human resources Introduction – Products – Industry/Business – Marketing – Competition – Management – Finances

32 Any Questions?


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