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DNS-1200-05 Sales Guide. AGENDA Market Outlook D-Link NAS Strategy Target customer profile DNS-1200-05 hot selling points Competition Collaterals Confidential!

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Presentation on theme: "DNS-1200-05 Sales Guide. AGENDA Market Outlook D-Link NAS Strategy Target customer profile DNS-1200-05 hot selling points Competition Collaterals Confidential!"— Presentation transcript:

1 DNS-1200-05 Sales Guide

2 AGENDA Market Outlook D-Link NAS Strategy Target customer profile DNS-1200-05 hot selling points Competition Collaterals Confidential! Internal Use Only!

3 AGENDA Market Outlook D-Link NAS Strategy Target customer profile DNS-1200-05 hot selling points Competition

4 Market Outlook Definition Stand-Alone NAS Market Revenue Low-End NAS Revenue Forecast Less Than US$ 5,000 NAS Market Share SOHO NAS Is Important

5 Definition * Low-end NAS -> Low-end NAS means the unit price is less than $ 25,000 price band * SOHO NAS -> SOHO NAS refers to low-end NAS targets small offices with less than $2,000 price band All definitions of different market segments used in this sales guide are quoted from: 1.Gartner Market Share Business Network Attached Storage worldwide, 2009 2.Gartner Market Share Consumer & SOHO Network Attached Storage, Worldwide 2009 3.Gartner Forecast NAS Worldwide, 2009 ~ 2014

6 Stand-Alone NAS Market Revenue Total Stand-Alone NAS market size is USD 3,192M Low-End NAS market size is USD 977.9M Less than USD 5,000 market size is USD 450.3M Total Stand-Alone NAS shipping qty is 535,526 units Less than USD 5,000 shipping qty is 458,386 units Less than USD 5,000 has 85% of total stand-alone NAS market shipping qty Total Stand-Alone NAS market size is USD 3,192M Low-End NAS market size is USD 977.9M Less than USD 5,000 market size is USD 450.3M Total Stand-Alone NAS shipping qty is 535,526 units Less than USD 5,000 shipping qty is 458,386 units Less than USD 5,000 has 85% of total stand-alone NAS market shipping qty Source: Market Share Business NAS, Worldwide, 2009, Gartner Million Units

7 Low-End NAS Revenue Forecast Source: Forecast NAS Worldwide, Gartner Less than USD 5,000 CAGR since 2009 to 2014 is 29.4% USD 5,000 to USD 24,999 CARG since 2009 to 2014 is 6.8% Less than USD 5,000 is the target market Less than USD 5,000 CAGR since 2009 to 2014 is 29.4% USD 5,000 to USD 24,999 CARG since 2009 to 2014 is 6.8% Less than USD 5,000 is the target market

8 Less than US$ 5,000 NAS Market Share There is still a 48% of market size for other brands of NAS, there is no dominate player in Less than USD 5,000 NAS Market. Note: This Less than US$ 5,000 NAS Market Share is by Revenue There is still a 48% of market size for other brands of NAS, there is no dominate player in Less than USD 5,000 NAS Market. Note: This Less than US$ 5,000 NAS Market Share is by Revenue Source: Market Share Business NAS, Worldwide, 2009, Gartner

9 SOHO NAS Market Is Important! SOHO NAS shipping qty occupied 77% of total shipping qty of Less Than USD 5,000 market. Note: The SOHO NAS (Less than USD 2,000) Market Share is by Shipping Qty SOHO NAS shipping qty occupied 77% of total shipping qty of Less Than USD 5,000 market. Note: The SOHO NAS (Less than USD 2,000) Market Share is by Shipping Qty Source: Consumer & SOHO NAS, Worldwide, 2009, Gartner & Forecast NAS Worldwide, Gartner Less Than USD 5,000 NAS Shipping Qty Ratio

10 AGENDA Market Outlook D-Link NAS Strategy Target customer profile DNS-1200-05 hot selling points Competition

11 D-Link NAS Strategy Providing full line of SMB NAS products Target market is Low-End NAS market segment, specially, focus on Less Than US$ 5,000 market Tower 4 drives & 5 drives are developed for SOHO market, the success of tower type models is the foundation of developing Rackmount NAS market Unified Storage architecture Unified Storage is NAS embedded iSCSI protocol, unified storage is not only for file sharing but also storage devices for application servers High Performance High performance SMB NAS is able to handle heavy business production tasks Full business NAS feature sets & complete backup solutions One of important SMB NAS application is backup, complete backup solution incl. local backup to cloud storage backup

12 AGENDA Market Outlook D-Link NAS Strategy Target customer profile DNS-1200-05 hot selling points Competition

13 Target Customer Profile DASNAS (SMB NAS) SAN Company Profile Small & Medium Business / enterprise 1.1 to 200 employees 2.Limited IT & storage expertise staffs 1.100 to 1000 employees 2.Experienced IT staffs 3.Plenty IT budge Pros & ConsPros: Simple deployment Cons: 1.Single point of management without central management capability 2.Low storage utilization efficiency Pros: 1.Easy & central data management 2.Low deployment cost 3.Embedded data management feature sets Cons: 1.Limited bandwidth Pros: 1.High bandwidth 2.Central data management 3.High storage utilization efficiency Cons: 1.Professional IT staffs are required 2.High deployment cost Applications1.Primary storage 2.Database 3.File sharing 4.Messaging 5.Data mining 1.File sharing 2.Backup & Recovery 1.Database 2.File sharing 3.Messaging 4.Data mining 5.Backup & Recovery CapacityFixed capacity per arrayScalable Storage solutions 1.Server storage expansion 1.Data centralization 2.Data achieve 1.Disaster Recovery 2.Replication 3.Storage consolidation

14 AGENDA Market Outlook D-Link NAS Strategy Target customer profile DNS-1200-05 hot selling points Competition

15 DNS-1200-05 Hot Selling Points Windows AD Support Remote Access Unified Storage Design Dual Giga LAN DFS Support Green Technology Snapshot Thin Provisioning Encryption Great Performance Total Backup Solution

16 Windows AD Support Active Directory is a technology created by Microsoft to centralize and standardize system that automates network management of user data, security, and distributed resources, and enables interoperation with other directories. Active Directory is designed especially for distributed networking environments. Benefits: With AD support, D-Link DNS-1200-05 is able to obtain user accounts from Windows AD server seamlessly. The users are able to access the D-Link DNS-1200-05 with their account and password without further configuration.

17 Remote Access Remote access provides the service to access the data in the NAS from a remote site. D-Link NAS Remote Access is with HTTPS technology to secure the data security during remote access process, also it supports DDNS protocol to provide a convenient way to access the data without typing IP address. About DDNS: DDNS is an acronym of Dynamic Domain Name Service. If the NAS supports DDNS, user does not need to type IP address to access the data in NAS, instead of that user is able to register a DDNS domain name for the NAS, and access the NAS by this specialized domain named created by user.

18 Unified Storage Design Definition: A unified storage system consolidates both file & block based access in a single device. Unified storage NAS system supports file sharing feature and also be an external storage device for application serves, such as Exchange server, SQL … etc. Benefits: Flexibility to allocate storage pool for file server or application server without buying additional NAS or SAN storage. Worry free for overbuying storage capacity or under buying storage capacity by planning both block & file based storage at the same time. Unified storage design contributes two major vantage points. Virtual disk expansion Flexible storage deployment strategy in virtualization technology

19 Virtual Disk Expansion Virtual Disk Expansion allows the D-Link NAS to expand its capacity. By using the iSCSI protocol, D-Link NAS will be able to connect to other iSCSI targets on the network and turn them into virtual disks. These virtual disks will therefore be seen as multiple single volumes on the master NAS. Benefit: With Virtual Disk Expansion feature, the D-Link DNS-1200-05 is able to expand its capacity when it is required. Note: This sales guide is for internal use ONLY! D-Link NAS

20 Virtualization Application Sample Vmware ESX OS APP OS APP NAS Server 2 Server 1 The server 1 & Server 2 data goes to the configured volume 1 & 2, this is the block level type of data The client 1 & client 2 data goes to the configured NAS volume for file share, this is the file level type of data Here the data is generated from both servers & clients Block level Data File Level Data

21 Dual Gigabit LAN Dual Gigabit LAN provides following features. FeaturesDescriptionBenefitsFigure Link Aggregation Link Aggregation combines of 2 or more network cables/ports into a group in order to increase the link speed beyond the limits of any one single cable or port. 1.Performance enhancement 2.Throughput enhancement Load Balancing Load balancing is a way to spread data traffic (workload) between two or more computers, network ports, or other resources, in order to achieve optimal resource utilization, maximize throughput, and minimize response time. 1.Network connectivity optimization FailoverFailover automatic switches over redundant system component (e.g. server, system, network, or network port) when the previously active system component has failed. 1.Network reliability improvement 2.Reduce the downtime of network disconnection - Using 1 cable: Workload on cable is 100% - Using 2 cables w/ load balancing: Workload on each cable is 50%

22 DFS Support Distributed File System is a set of client and server services that allow an organization utilizing Microsoft Windows servers to organize many distributed SMB file shares into a distributed file system. DFS provides location transparency and redundancy to improve data availability in the face of failure or heavy load by allowing shares in multiple different locations to be logically grouped under one folder, or DFS root. Benefit: Simplified data management via a single port to manage data spreads in other NAS on the network.

23 Green Technology Hard Drive Hibernation Hard Drive Hibernation reduces the power consumption and noise, and also extends the life of the hard drives Low Power Consumption D-Links NAS devices are powered by low power consumption CPUs without performance decline Smart Fan Auto fan rotation adjustment on temperature measurement to dissipate heat and conserve the power D-Link Green Ethernet D-Link Green Ethernet delivers the NAS to optimized power usage based on dynamic detection of cable Schedule Power On/Off The schedule power on/off feature offers the option to flexible operates the device per users desire

24 Snapshot D-Link NAS Snapshot technology is Volume Snapshot which is an image of data on a volume at a specific moment. It is essentially a photograph of the state of the data at that moment in time. Benefits: 1. Shorten the time of data backup 2. Instant restore the data to the designated time 3. Easy management of data backup

25 Thin Provisioning Thin Provisioning is the transparent allocation of physical storage space for data when it is written (just in time) rather than in advance of anticipated consumption. Space savings stems from avoiding media pre-allocation although additional space saving techniques can also be applied. Benefits 1. Enhancing storage capacity utilization 2. Capacity upgrades with actual business usage 3. Saving operation cost

26 Encryption D-Link NAS Encryption technology is based on Volume. All of the files in this volume is protected by AES 256 bits encryption technology. The data cannot be read without both encryption password and decryption dongle key plugs on the USB port. Benefit: The important data is protected by encryption technology, administrator is also to configure the read/write authority to this designated encryption volume.

27 Great Performance DNS-1200-05 is designed to be a high performance NAS in the market. D-Link NAS is with a multiple cores processor with RAID, De-Duplication hardware acceleration engine. Benefit: 1. It reduces the latency to access the data stored in the DNS-1200-05. 2. Powerful processor to handle the heavy daily business applications. 3. Dedicated hardware acceleration engine for De-Duplication without data I/O performance impact

28 Great Performance Performance test: Testing software: IOZone Why IOZone? 1. IOzone is a file system benchmark tool that generates and measures a variety of file operations. 2. IOzone is OS and application neutral, i.e. it does not rely on or use OS-level optimizations, such as optimization agent implemented by Microsoft Vista for file copy operations. 3. IOzone ability to easily test throughput over a range of file sizes makes it easy to obtain valuable insight into NAS performance Note: Above information is from www.smallnetbuilder.comwww.smallnetbuilder.com Testing Scenario: Testing Plan Revision 3 from www.smallnetbuilder.comwww.smallnetbuilder.com Original data hyperlink: http://www.smallnetbuilder.com/nas/nas- howto/30682-how-we-test-networked-storage-devices-revision- 3?tmpl=component&print=1&layout=default&page=http://www.smallnetbuilder.com/nas/nas- howto/30682-how-we-test-networked-storage-devices-revision- 3?tmpl=component&print=1&layout=default&page= Performance report is attached.

29 Great Performance Performance Comparison Note: Confidential information; Internal Use ONLY!

30 Total Backup Capability DNS-1200-05 provides following data backup solutions. 1. Disk to Disk Backup 2. Schedule Snapshot 3. Remote NAS Backup 4. Cloud Storage Backup Cloud Backup Cloud Storage Partners Note: Cloud storage backup partners are still under process now.

31 AGENDA Market Outlook D-Link NAS Strategy Target customer profile DNS-1200-05 hot selling points Competition

32 Competing against Buffalo Buffalo models: TeraStation III TS-XL/R5, TeraStation III iSCSI TS-IXL/R5 D-Link DNS-1200-05 advantages: High performance NAS storage Unified storage design brings the flexibility of storage capacity planning Virtual Disk Expansion Thin Provisioning

33 Competition Competing against Netgear Netgear models: Netgear ReadyNAS NVX, ReadyNAS Pro D-Link DNS-1200-05 advantages: DFS support Encryption Technology High performance

34 Competition Competing against Qnap Qnap models: TS-559 Pro D-Link DNS-1200-05 advantages: High performance VLAN

35 Thank You & Q & A


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