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MARKETING 1.03 Practice Questions. What is one way that businesses use marketing information? 1-To develop new products 2-To determine credit scores 3-To.

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Presentation on theme: "MARKETING 1.03 Practice Questions. What is one way that businesses use marketing information? 1-To develop new products 2-To determine credit scores 3-To."— Presentation transcript:

1 MARKETING 1.03 Practice Questions

2 What is one way that businesses use marketing information? 1-To develop new products 2-To determine credit scores 3-To change economic trends 4-To prepare sales invoices

3 What is one way that businesses use marketing information? 1-To develop new products 2-To determine credit scores 3-To change economic trends 4-To prepare sales invoices

4 What does continuously monitoring internal marketing information enable businesses to do? 1-Investigate competitors 2-Identify problems 3-Evaluate market share 4-Analyze economic changes

5 What does continuously monitoring internal marketing information enable businesses to do? 1-Investigate competitors 2-Identify problems 3-Evaluate market share 4-Analyze economic changes

6 What is one way that many businesses use the marketing information contained in sales reports? 1-To monitor expense accounts 2-To qualify potential new customers 3-To improve the effectiveness of salespeople 4-To develop negotiating techniques

7 What is one way that many businesses use the marketing information contained in sales reports? 1-To monitor expense accounts 2-To qualify potential new customers 3-To improve the effectiveness of salespeople 4-To develop negotiating techniques

8 By monitoring its sales and its customers' buying habits, what is a business often able to identify? 1-Popular products 2-Research methods 3-Economic resources 4-Competitors' activities

9 By monitoring its sales and its customers' buying habits, what is a business often able to identify? 1-Popular products 2-Research methods 3-Economic resources 4-Competitors' activities

10 XYZ Company noticed that the sales of iPads in blue have increased in sales. What can be the business determine about the iPads? 1-Popular products 2-Research methods 3-Economic resources 4-Competitors' activities

11 XYZ Company noticed that the sales of iPads in blue have increased in sales. What can be the business determine about the iPads? 1-Popular products 2-Research methods 3-Economic resources 4-Competitors' activities

12 What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months? 1-Market demographics analysis 2-Accounts payable summary 3-Annual income statement 4-Quarterly inventory status

13 What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months? 1-Market demographics analysis 2-Accounts payable summary 3-Annual income statement 4-Quarterly inventory status

14 What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices? 1-Product quality 2-Customers' credit limits 3-Customers' product preferences 4-Actual market share

15 What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices? 1-Product quality 2-Customers' credit limits 3-Customers' product preferences 4-Actual market share


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