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© 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Its the sea, that thousands of guests want to experience -

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Presentation on theme: "© 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Its the sea, that thousands of guests want to experience -"— Presentation transcript:

1 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Its the sea, that thousands of guests want to experience - in a fascinating and natural way. Fascination Sea - The sea has an effect on the sense organs as no other medium: You can see, feel, smell and taste it. - Those who have decided for a stay by the sea will have done something for their health and well-being even before their feet have touched the water. The 3Kaiserbäder Ahlbeck, Heringsdorf and Bansin © 2005 Eigenbetrieb Dreikaiserbäder Insel Usedom WATER HEALTH THALASSOTHERAPY IN ONE OF THE LEADING GERMAN SPAS Dr. Karin Lehmann Bangkok, September, 20th 2013

2 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Fascination Sea As early as in the time of ancient Rome the people realized and detected: All life comes out of the sea The sea has an effect on the sense organs as no other medium: You can see, feel, hear, taste and smell it Ageing societies, economic wealth, and an increasing health orientation are key drivers for thalassotherapy in Western Europe.

3 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Agenda 1.Thalasso and thalassotherapy: a definition 2.The case of Germany: the Three Imperial Spas 3.Quality in thalassotherapy: ESPAs 8 criteria 4.Lessons from thalassotherapy in the Three Imperial Spas 5.The future of thalassotherapy 6.Summary

4 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Thalasso: a short history o Thalasso = the sea (greek) o First use of the seass curative power in ancient Greece o 1793: Foundation of the first German seaside resort o 1920th: First attempts to understand and apply the natural resources of the Baltic Sea for human health 1. Thalasso – Healing power of the sea Thalassotherapy: a definition Medical or preventive treatment in a seaside resort using factors of balneology and climatology (water, air, sun, and wind)

5 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 How can the sea contribute to our health? Main indications for thalassotherapy* o Respiratory diseases (bronchitis, asthma) o Dermatological diseases (neurodermatitis, psoriasis) o Musculoskeletal diseases (rheumatism) o Cardiovascular diseases (hypertonia) o Psychosomatic diseases (burnout, insomnia) * Order by importance

6 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Standardizing thalassotherapy: Quality criteria for original thalasssotherapy (European Spas Association, 2004) Direct influence of sea climate (the nearer the better) Disposal of sea water for inhalation and/or bathing (tubs or pools) Use of sea-related remedies (e.g. mud, algae, chalk) for additional treatments Application of heliotherapy by the use of natural sunbeams (or by artificial UV rays if weather conditions are unfavorable) Sea air with a low level of harmful substances and allergens to be used for long stays in the fresh air Natural space such as beaches or parks which permit outdoor activities and training near the sea Therapeutical concept for defined indications and comprehensive medical control Healthy food, physical activity, and detention as supplements for every therapy What does it need to become a thalasso resort?

7 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th ° north, 14° east Pomeranian bight of Baltic Sea Temperate zone, moderate climate - 1,906 sun hours in Ø temperature: 10°C / 50°F 10,000 inhabitants 2.6 mio. overnight stays (2012) 19,000 beds (2012) Baltic Sea (Pomeranian Bight) No tide (less than 1 feet) Low salt content (about 1 percent) (North Atlantic 3.5 percent) 2. The Three Imperial Spas Source: Google Maps

8 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 The Three Imperial Spas (continued) Oldest pier of its kind in continental Europe Unique, sophisticated Whilhelmian architecture (100 class listed monuments) more than 25 miles of sandy beach, 20 miles seaside promenade

9 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 First are our local remedies: water, wind, sand, and sun. They are the basic ingredients for every thalassotherapy. We also use local mud, algae, chalk, and brine/saline water. Together they form a mild bracing climate with pure air low in allergens. The high level of sunlight allows for natural, all-season heliotherapy. The municipal spa area (150,000 visitors in 2012) serves as a hub for therapeutical and recreational activities. We have 15 high-quality accomodations with an own spa area. We dispose of four modern health clinics (1,000 beds). The health and wellness-industry employs more than 250 medical professionals. 3. Thalassotherapy in the Three Imperial Spas

10 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Besides nature, thalassotherapy needs infrastructure! Local public and private centers for thalassotherapy Kliniken (3 Fachkliniken, 1 Mutter-Kind- Klinik) 3 Specialized hospitals (respiratory, cardio- vascular, psychosomatic) 1 Mother-child- sanatorium 15 Certified wellness- accomodations Municipal Spa with two bassins of natural water and a large scope of cure treatments Tourist office provides destination marketing

11 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Working principles of local centers for thalassotherapy: - Joint activitites events, conventions, and exhibitions - Flexible allocation of spa-professionals between institutions - Specialization of accomodations (algae treatments, mud baths, chalk packs, medicinal baths) - Quality control and certification to ensure quality and to create a strong brand When you have partners, link them!

12 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Compose arrangements! Thalasso Plus intensive – 5 days -consultation and therapy advice -5 alga drinks to restore mineralization -1 individually adjusted alga whole-body-pack -bath and Chinese coin neck massage -1 seaweed bath and alga maceration -1 original alga face treatment -1 brumization with pure seawater -2 individually adjusted alga-oil massages -salt socks with alga-enriched sea salt -daily use of the sea climate cabin and seawater pool -Balanced, ecologic foode up from 738,- (5 nights, 2 pers., with full-board) additional 250,- for 11 thalasso-related components (see left)

13 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Ingredients - Outstanding natural conditions - Sophisticated architecture - Strong historical reputation for cure and balneology Products - Traditional thalassotherapy: therapeutic, medical focus, from 21 up to 60 days, (mainly) covered by health insurance - Health tourism: Self-payed arrangements between 2 and 14 days with thalasso treatments, overnight stays and provision/food Philosophy: - Wellness and health are essential parts of our touristic identity. - Thalasso is the most important feature of our wellness concept. The Three Imperial Spas: where thalasso is at home. Create your own brand! Where is thalasso located?

14 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Selected marketing activities for thalasso (left: poster, center: blow-up in Hamburg, right: offer for mothers and children)

15 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Once you get started: ensure quality! Checklist for high quality thalassotherapy (2008) Resort3 Imp. Spas 1The resort is approved as a seaside health resort. 2The resort has a track record in tourism and health. Resources 3There is an abundant supply of seawater and fresh, pure air. 4Only approved methods of thalassotherapy are used. 5There exists an effective infrastructure for thalassotherapy. 6There is a widespread offer of leisure activities (culture, sports) Management 7The single institutions have a focus on a high quality. 8Local providers form a network structure. 9Thalassotherapy plays a main role in the resort's marketing. 10An alive interest in health and wellness in daily live.

16 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Ensuring Quality: The Thalasso Europe Award - Quality competition within European spas - Target group: seaside resorts local spa institutions - first award winner: The Three Imperial Spas (2008) Thalata, princess from the sea © Three Imperial Spas

17 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th What comes next? The bright future of thalasso for Western European clients. Health instead of insomnia Balance instead of stress. Well-being instead of strain. Joyful ageing Increasing demands for preventive medical treatments. Growing willigness to pay for own health and well-being. Health and well-being are megatrends for ageing Western Europeans. Thalasso is a promising way for seaside resorts to take advantage of these trends.

18 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Medicine: diseases of affluence create new target groups -Psychosomatic illnesses (burnout, insomnia) -Adipositas -Musculosceletal disorders Wellness: increased willingness to spent money for own health -Best agers -Younger people and families -Lifestyle-oriented persons Thalasso can become a unique selling proposition for your resort. A high level of quality is necessary to be internationally competitive. Main potential for development of thalasso

19 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th Summary Two distinct groups of offers related to thalasso: - traditional thalassotherapy: therapeutic, medical focus - health tourism: individual arrangements with thalasso treatments Lessons learnt from 15 years of thalassotherapy in Germany 1. First are your local remedies (water, wind, sand, and sun). 2. Besides nature thalassotherapy needs public and private infrastructure. 3. Existing partners have to be connected to your local thalasso-network. 4. Sell arrangements not single treatments. 5. Thalassotherapy has to be part of your resorts overall marketing strategy. 6. High quality of thalasso is necessary to attract wealthy customers. 7. Thalasso has a bright future in an ageing world.

20 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th Impressions

21 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013

22 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013

23 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013

24 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013

25 © 2013 Eigenbetrieb Dreikaiserbäder Insel UsedomDr. Karin Lehmann Date: September, 20th 2013 Its the sea, that thousands of guests want to experience - in a fascinating and natural way. Fascination Sea - The sea has an effect on the sense organs as no other medium: You can see, feel, smell and taste it. - Those who have decided for a stay by the sea will have done something for their health and well-being even before their feet have touched the water. The 3Kaiserbäder Ahlbeck, Heringsdorf and Bansin © 2005 Eigenbetrieb Dreikaiserbäder Insel Usedom Thank you for your attention!


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