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Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager - 0474 620 390.

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Presentation on theme: "Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager - 0474 620 390."— Presentation transcript:

1 Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager

2 PLAN Clients Company profil PTG Community Activation solutions: 1.Contest promotion 2.Contest creation 3.Buzz marketing 4.Database recruitment 5.Traffic building 6.Branding What about you ?

3 Clients

4 Company profil A performance-based company E-Direct Marketing solutions 7 years old Other websites: Comparflight (Travel), i-shop (e- commerce), Extragame* (gaming) Member of: *coming soon

5 PTG Community > users in Belgium > d party optins > UV / month (Cim) Split FR/NL : 56% /44 % Split Women/Men: 56% /44 % 65 % are y, employee

6 1. CONTEST PROMOTION

7 1. Contest promotion CPC-based solution (ACTIVATION packages) Example: Activation pack « Standard » Display + Newsletter x 15 days = clicks

8 1. Contest promotion CPM-based solution ( marketing) – * 3d party optin DATABASE (> ) Average CTR: 30 % Targeting: Coordinates, center of interests, socio-demo, geo targeting, buying behaviour… LIVE qualification

9 2. CONTEST CREATION

10 2. Contest creation Packaged solution Mechanic: QUIZ & Drawings, Instant winners, Viral… Steps: questions, optin, tell it, database qualification… Included: Hosting, FR/NL, Legal, fulfillment, Setting rules, Data management (winners coordinates database), media kit & ACTIVATION.

11 2. Contest creation On demand Mechanic: QUIZ & Drawings, Instant winners, Viral… Steps: questions, optin, tell it, database qualification… Included: CREATION

12 2. Contest Creation Services DESCRIPTION Fullfilment of your contests, tombolas… GIFTS selection, buying, storage, delivery WINNERS management

13 3. BUZZ MARKETING

14 3. BUZZ marketing Concept + Activation Client: FNAC Objective: sales activation during Christmas time. Concept: creation of Video card send by Santa to your children. Client: Electrobill.be Objective: create awareness Concept: trick a friend by sending him a false electricity bill.

15 4. DATABASE RECRUITMENT

16 4. Database recruitment LEAD ACTIVATION DESCRIPTION Buying method: CPL Coregistration, survey, contest, loyalty program, sample …

17 5. TRAFFIC BUILDING

18 5. Traffic Building DESCRIPTION Buying method: CPC Select your target and make them discover your product through a question. « Question du jour »

19 5. Traffic Building Content integration DESCRIPTION Buying method: CPC Text Image

20 6. BRANDING

21 DESCRIPTION text Image Color codes, pictures, emoticons… PTG environments & relookings

22 6. BRANDING DESCRIPTION Text & Image Categories: Movie, DVD, events, wellness… Advertorial Homepage

23 6. BRANDING DESCRIPTION Splashpage IMU Leaderboard (large) Skyscraper Buying method : CPM Classical display

24 What about you? Positioning ? Target ? Objectives? Time line?


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