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The 10 th Central Asian International Cleaning Industry Exhibition POST SHOW REPORT April 18-20, 2012 ROOM A, KORME EXHIBITION CENTRE ASTANA, KAZAKHSTAN.

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Presentation on theme: "The 10 th Central Asian International Cleaning Industry Exhibition POST SHOW REPORT April 18-20, 2012 ROOM A, KORME EXHIBITION CENTRE ASTANA, KAZAKHSTAN."— Presentation transcript:

1 The 10 th Central Asian International Cleaning Industry Exhibition POST SHOW REPORT April 18-20, 2012 ROOM A, KORME EXHIBITION CENTRE ASTANA, KAZAKHSTAN Organised by:

2 Official Opening The exhibition was officially opened at 11:00 AM on April 18, in the lobby of KORME Exhibition Centre. The opening ceremony was attended by representatives from KAGIR Association, DAMU Entrepreneurship Development Fund, Astana City Administration, and ITECA LLP. Advertising for Visitors On April 18-20, several projects were carried out at the same time: HOREX (Everything for Hotels, Restaurants and Supermarkets), InterFoodAstana (Food Industry), FranchExpo (Franchising Exhibition and Conference), and CleanExpo (Cleaning Industry). Visitors and exhibitors found this combination very convenient as all events share the same target audience and are related to small and medium business. An advertising campaign was carried out to ensure effectiveness of CleanExpo The following was used: outdoor advertising: marquee in Kostanai, Ust-Kamenogorsk, Petropavlovsk, Karaganda and Pavlodar radio advertising: Russkoye Radio (Karaganda, Pavlodar, Astana) advertising in newspapers and specialised magazines of Kazakhstan and the CIS advertising on web sites a press conference on and the day before the exhibition opening to present the three projects PR publications in specialised magazines after the exhibition fax and campaigns 2 weeks before the exhibition, promo campaigns in supermarkets, business centres, restaurants and bars of Astana SMS invitations to the exhibition

3 AZIYA- VYAZMA KAZAKHSTANEQUIPMENT FOR LAUNDRIES AND DRY CLEANERS ALFA EQUIPKAZAKHSTANEQUIPMENT FOR CLEANING APEX FRATELLI ITALYManufacturer of equipment for room cleaning. Mops, swabs, buckets BEREKELI SHANYRAK KAZAKHSTANDETERGENTS, CLEANING EQUIPMENT VITA CLEANING 2008 KAZAKHSTANCLEANING PRODUCTS VYAZEMSKIY MASHZAVOD RUSSIAEQUIPMENT FOR LAUNDRIES AND DRY CLEANERS GRAND IMPIANTI ALI GROUP ITALYLaundry equipment and equipment for dry cleaners. Italian quality, premium class equipment DR. WEIGERTGERMANYPROFESSIONAL KITCHEN ITEMS ING. FIORENTINI ITALY Floor washing equipment, sweeping equipment, professional vacuum cleaners, equipment for carwash stations KAZTENKAZAKHSTANEQUIPMENT FOR LAUNDRIES AND DRY CLEANERS, KITCHEN EQUIPMENT KRAUZERKAZAKHSTANEQUIPMENT FOR LAUNDRIES MEREI-2011KAZAKHSTANCLEANING EQUIPMENT MIELEKAZAKHSTANEQUIPMENT FOR LAUNDRIES AND DRY CLEANERS NANO PRODUCT KAZAKHSTANDETERGENTS OST-PHARMKAZAKHSTANCHEMICALS, CLEANING SOBEK- SERVICE KAZAKHSTANPROFESSIONAL CLEANING TECH SERVICE-NS KAZAKHSTANSTEAM GENERATORS HOLLUAUSTRIACHEMICALS, DETERGENTS Exhibitors: Visitors: Day 1 – 2,630 visitors. Day 2 – 2,060 visitors. Day 3 – 700 visitors. Total registered visitors: 5,390.

4 EXHIBITION AGENDA Workshop by Chistaya Polosa Group (Yekaterinburg): Partners from Russia. New Products and Opportunities. Yekaterina Ulyanova, Business Development Director, Vladimir Chimarov, Sales Manager. For the first time, CleanExpo Cleaning Industry Exhibition featured a contest: The Best Laundry Stain Remover and Desk Service The contest had 2 stages: a written test and receipt of an item. The contest jury consisting of representatives from the Central Asia Cleaning Association (CACA), a sponsor, and the Russian association of cleaning enterprises, evaluated contestants by speed, professionalism, and equipment. All contestants received certificates from the exhibition organiser ITECA LLP, and gifts from Aziya-Vyazma LLP. Contest Results: Kristall Laundry (Astana) took the 1 st place in the Best Laundry Stain Remover and Desk Service 2012 Contest held during CleanExpo Central Asia. The winner received a valuable award from KAZTEN and the CACA Cup. The contestants included the CACA member laundries: - DEN (Almaty) - Lavanda (Zhezkazgan) - Pyatnyshko (Almaty) - Kristall (Astana)

5 NIGHT RECEPTION The night reception was organised on Day One at the RIXOS PRESIDENT HOTEL ASTANA. The reception agenda included award of the certificate to DAMU Entrepreneurship Development Fund for its invaluable contribution to organisation of the exhibition and conference.

6 MEDIA SUPPORT Parad Otelei Liniya Vkusa Horeca, magazine (Russia) ProFashion ProFashion Kazakhstan Horeca Horeca, magazine Restorany Astany Nalogi i Finansy Kapital.KZ, newspaper Delovoi Kazakhstan, newspaper Liter, newspaper Skidki, advertising magazine Info-Center, advertising magazine Vitrina Goroda, advertising magazine EuroBAK Association Mir Kachestva, newspaper Astana Directory Inform-Vest web sites

7 We will be happy to see you at CleanExpo Kazakhstan 2013 to be held simultaneously with the KAZBUILD 2013 CONSTRUCTION EXHIBITION / SEPTEMBER 2-5, 2013, Almaty, Kazakhstan. We look forward to seeing your company as an exhibitor in the nearest future. Visit for updateswww.cleanexpo.kz


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