1. 10 Secrets to Promoting Your Laundry…Now!
Presented by Brian Wallace President and CEO of the Coin Laundry Association |

2. 10 Secrets to Promoting Your Laundry
marketing has changed
The First Place Consumers Go for Local Business Info:
33% Search engines
23% Yellow pages [print]
22% Internet yellow pages
13% Local search sites
9% Mobile apps, social media outreach
77% of all users will research online before they'll walk through your door

3. For a free download of this presentation, please visit
coinlaundry.org/materials

4. 10 Secrets to Promoting Your Laundry….Now!

5. Claim Your Listing on Google Places
Google is the largest search engine in the world and the 2nd busiest website overall
72% of all web searches happen through Google

6. Claim Your Listing on Google Places
Want to come up on the maps that accompany search results?
It’s FREE! “Claim” your business via Google: google.com/places
Optimize your listing and beat your competition.
Create your business profile.
The more information you list, the more likely you’ll be found.
Save it.
Copy/paste this profile information to Yelp, Merchant Circle and any other directory you can find.

8. Get a Website
82% of laundry owners don’t have a website or don’t advertise their website.
77% of all customers research online first!

9. Get a Website
DLI builds and hosts a free laundry website for each of its members:
Full Domain Ownership/ Management Rights
Full Function Web Control Panel
Branded to match your LOGO or choose your own colors
Unlimited changes/photos & text
Google Map
Full Page with Name, Address, Phone Number & Business Hours
Submit Your own logo & 3 additional images
Includes your own free web account
Listing of your services

10. Create a Facebook PAGE
Facebook boasts more than 600 million active users; 50% of whom use the page on a daily basis.
Why should I market my business on Facebook?
Your customers are here.
Competitors might be already
Easy to create your page.
Easy to update your page.
Share all types of info in almost any format.
Helps with search engine placement.
Influence of Facebook Friends
Where do I Start?
Create a Facebook page.
Do NOT create a personal profile (one with address).
Profiles = people.
Pages = businesses.
Check for existing Facebook Places page for your business. Claim that instead.

11. Create your page at facebook.com/pages/create.php

12. Create a Facebook PAGE Getting Fans to Like You
Here’s an actual laundry’s Facebook page:
Milt & Edie’s Dry Cleaners:
Shaffer Dry Cleaning & Laundry:
Getting Fans to Like You
Create table tents or flyers and post them in your store
Encourage customers to check-in through FB Places.
Run a contest to get more Likes and engagement.
“Likes” get published to the user’s News Feed for all their friends to see.
Give Them a REASON to Like You

13. Contests and a Customer Database
Why should I run a contest?
Increase awareness
Network with customers (more personal = more loyal)
Create repeat customers
Build your customer database for use in direct or marketing
Every laundry must have a customer mailing list; preferably with addresses
Stay in touch with customers with offers and information in order to retain their business
Plot current customers on a map to help plan future advertising
“Bribe” customers for information through raffles, giveaways, and surveys

14. Send an Email Newsletter
Use addresses to update customers with a newsletter
Cheaper electronically than by print
Share coupons, store news, special events
Position your store as a garment care expert by sharing laundry tips
Use blog as extension of that sharing of information

15. Send an Email Newsletter
Tips for your e-newsletters:
Keep it short and easy to scan
Design for the preview pane
Create a strong subject line
Select a reputable marketing service
e.g. Constant Contact, MailChimp, AWeber

16. Send an Email Newsletter

17. Advertise with Google AdWords
Use “search advertising” to find customers when they are ready to buy!
Keywords are matched with customer searches
Match local parameters with keywords – down to zipcode and radius search
Cost-Per-Click
Cost effective
Pay only when your advertising works
Google Adwords and how it works
You create your ads
Your ads appear on Google
Set your budget
Avoid guesswork
Pay only for results
Local and regional targeting
Local ads

18. Advertise with Google AdWords
A beginner’s guide to Google AdWords A great video tutorial on YouTube Search for laundries in your market and see what turns up!

19. Advertise with Google AdWords
Create Your Campaign

20. Incentives: foursquare
Foursquare allows users to “check in” via a smartphone app or SMS. Users share their location with the public while collecting points and virtual badges.
How Your Customers Use Foursquare
Customers “check-in” where they’re at
This lets friends know where they are.
How a Business Benefits from Foursquare
Benefit from customers check-ins
Attract new customers
Reward loyal ones
Offer Specials
Mobile coupons
Prizes or discounts
Shown to users when checking in at or near you

21. Incentives: Groupon
Groupon is a deal of the day website that features discounted gift certificates usable at local or national companies.
Big Exposure, bigger word of mouth
Efficient, measurable marketing
91% of businesses report new customers from their promotion
9/10 customers spend more than the face value of the coupon
87% of business owners say they increased their brand awareness
Set minimum sales to launch
Set maximum sales to “sell out”

22. Get Social on Twitter What Good Would it do Me?
Answer the question, “what are you doing now?”
Fastest growing social network with more than 200 million users
What Good Would it do Me?
Twitter is used for
Customer service
Sharing immediate info
Gather real-time market feedback
Lead generation
Build relationships with customers
Marketing
Share coupons, discounts, special events
twitter.com/CoinLaundryAssn

23. Get Social on Twitter
To find great tips for using Twitter to grow your business, visit: Here’s a quick video on how to set-up your page: Here are some dry cleaners who are using Twitter:
twitter.com/CoinLaundryAssn

24. Direct Marketing Why is direct marketing successful?
It’s Targeted Age, gender, income & demographic.
It’s Personal Tailored to your recipients, providing relevant content and timely delivery. You can tell them about your website and social media too!

25. Direct Marketing with CLA
Direct Mail Products
Postcards
Table tents
Door hangers
Posters
Personalized brochures
Trifolds
Bifolds

26. The Final Elements Yellow Pages
Down, But Not Out! 23% of consumers still check the printed Yellow Pages
Spend about $31/month for a bold text listing instead of spending big bucks on display ads.

27. The Final Elements GPS Services
Increasingly, people are using the search functions of GPS to find local businesses; especially for those who are traveling. There are two main providers, Navteq and Teleatlas.
To get set-up with TeleAtlas, follow this link:
To register with Navteq, follow this link:

28. Marketing Your Laundry
In the next five years, the quality of your marketing may prove to be the most important factor in your success
Every dollar you add to the bottom-line through marketing comes back to you!

29. Stay Connected Coin Laundry Association PlanetLaundry
facebook.com/CoinLaundryAssn
facebook.com/PlanetLaundry
twitter.com/CoinLaundryAssn
twitter.com/Brian_Wallace
twitter.com/M_Sokolowski
twitter.com/PlanetLaundry
YouTube.com/CoinLaundryAssn
YouTube.com/user/PlanetLaundry
Coin Laundry Association
PlanetLaundry Podcasts

30. For a free download of this presentation, please visit
coinlaundry.org/materials