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Brief When pain calls… there is a quick solution TA: w, 25-50 ВС. Period: Spring, Autumn 2012.

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Presentation on theme: "Brief When pain calls… there is a quick solution TA: w, 25-50 ВС. Period: Spring, Autumn 2012."— Presentation transcript:

1 Brief When pain calls… there is a quick solution TA: w, ВС. Period: Spring, Autumn 2012

2 Proposals Non-standard communication and distance from mainstream competitors Main idea: Nalgesin – quick solution from pain will be understood by customers Starring, wide reach, seasonable programs and special created for the brand TV projects

3 Starring, wide reach, seasonable programs IDEA: Speed contests from Nalgesin

4 The First channel sends Last Heroes to search the treasures of Caribbean's! Who becomes the last pirate and will get gold from the bottom of Caribbean sea? Unforgettable travel with survival races and diving in the sunk ships Bay! Timeslot: week end, prime timem, duration: 52 min. Special speed contest from Nalgesin: Who is the fastest pirate? Who can sweem (run) quicker than Nalgesin kills the pain? Sponsored package: Sponsored spots, Verbal announcements Product placement Special scene Treasures of Caribbean sea

5 Scene example for product placement Special speed contest from Nalgesin: Who is the fastest pirate? Who can sweem (run) quicker than Nalgesin kills the pain?

6 Russian starring team in popular international sport & entertainment game. Four teams – Four countries – struggle against themselves for the Victory. Competitions and contests mostly in sport and victory depends on the physical skills of players. Participants of the show: movie, sport, TV stars, singers, celebrities Host: Dmitry Nagiev Timeslot: week ends, prime time Creative spot with Dmitry Nagiev: Nalgesin helps him to be in shape round the clock during all the Games Sponsored package: Sponsored spots, verbal announcements, product placement Special scene (contest) Big Races

7 Creative spot with Dmitry Nagiev When pain calls…there is a quick solution

8 Minute of Glory Show of National talents: program is searching for the talents all over Russia! The main idea is to give people chance to show their talent to everybody! Gymnasts, singers, equilibrists, dancers and others talented people take part in the show! Winner will be chosen by spectators voting Host: Alexander Olezhko, Julia Kovalchuk, Dmitry Shepelev Timeslot: Sunday evening prime Special speed contest from Nalgesin: Who is the fastest dancer/singer/gymnast/player ….etc. like Nalgesin? Sponsored package: Sponsored spots, verbal announcements, product placement Special scene (contest)

9 Scene examples for product placement Special speed contest from Nalgesin: Who is the fastest dancer/singer/gymnast/player ….etc. like Nalgesin?

10 Dancing entertainment show: 10 couple of show-business stars and super-professionals in dancing - prize-winners of the world and Europe Cups try to win dance show. Different kind of dances: from classic to sport and Latino Hosts: Maxim Galkin, Darya Spiridonova Timeslot: week end, evening prime Special speed contest from Nalgesin (like in Minute of Glory), Nalgesin helps participants to be in shape, saves their performances Sponsored package: Sponsored spots, verbal announcements, product placement Special scene (contest) Dancing with the Stars

11 Scene examples for product placement When pain calls…there is a quick solution

12 Dancing with the Stars on ice Ice age Stars learn dancing on the ice with famous figure skating sportsman. 10 couples of show-business stars and super-professionals of figure skating - Olympic champions, prize-winners of the world and Europe try to win ice skating dance show. Project stars: Tatyana Navka, Irina Slutskaya, Ilya Overbuch, etc. 12 shows: 10 competitions + gala concert Jury: famous sportsmen, celebrities Timeslot: week end, evening prime, duration: 70 min. Special speed contest from Nalgesin Nalgesin helps participants to be in shape, saves their performances Sponsored package: Sponsored spots, verbal announcements, product placement Special scene (contest)

13 Scene examples for product placement Special speed contest from Nalgesin: Which couple is the fastest scaters like Nalgesin? When pain calls…there is a quick solution

14 Special created for the brand TV projects

15 Morning news & entertainment blocks Millions Russians begin the day with viewing of morning news at breakfast Good Morning, Russia! and Good Morning! on the First channel – morning entertainment and news blocks with different rubrics: culture, economic, politic, sport, useful advices how to spend the day, what to buy, etc. Timeslot: – Special rubric Afisha from Nalgesin: Stop pain, dont miss important events of your day! Special animated shots with programs leaders Sponsored options: Sponsored spots, verbal announcements, product placement, virtual animated shots

16 Morning news & entertainment blocks Special rubric Afisha from Nalgesin: Stop pain, dont miss important events of your day! Special animated shots with programs leaders When pain calls… there is a quick solution

17 Morning blocks leaders: Larisa Verbitskaya Katerina StrizhenovaArina Sharapova Boris Scherbakov Timur Solovyov Anastasia ChernobrovinaVladislav ZavyalovVera TarasovaArkady Sharogradsky

18 Weather forecast Channel Russia: Timeslot: daily 11:20 (after news program Vesti) Sat-Sun 14:15 (after news-program Vesti) Sponsored options: Verbal announcement: E-logo Channel NTV: Timeslot: week days 7:07, 8:07,16:15, 19:35 (after news program Today) Sponsored options: Verbal announcement: E-logo

19 Weather forecast: sponsored spots Sun storms and high activity is a cause for headache… Rainy changeable weather is a cause for headache… When pain calls…there is a quick solution

20 Weather forecast: verbal announces Bad weather influences even on the weather forecast hosts, than pain calls, Nalgesin is a quick solution

21 Movie showing sponsorship

22 THANK YOU FOR YOUR ATTENTION!


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