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International Day of Happiness 2014 | March 20th # HAPPYDAY

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1 International Day of Happiness 2014 | March 20th # HAPPYDAY

2 The International Day of Happiness is an official UN day that recognizes the pursuit of happiness is a fundamental human goal and the need for a more inclusive, equitable and balanced approach to economic growth that promotes sustainable development, poverty eradication, happiness and the well-being of all peoples. The International Day of Happiness takes place each year on March 20 th and was first celebrated on March 20 th, #HAPPYDAY

3 As part of a global digital engagement, UNF and fellow organizations will encourage followers to make donations to support UN humanitarian efforts designed to increase those opportunities for the people who need it most. Donations will be to the Central Emergency Response Fund (CERF) page on the UN Foundations website.page #HAPPYDAY

4 1. SHARE HAPPINESS Share the supplied quotes and graphics (next pages) across your social media channels on March 20 th. 2. ENCOURAGE DONATIONS Link to this UNF BlogLink to this UNF Blog, or this form which explains how you can donate to give everyone a chance at happiness.this form 3. SUBMIT VIDEOS Up until March 20 th, encourage your followers to submit their #HAPPYDAY videos to 1. SHARE HAPPINESS Share the supplied quotes and graphics (next pages) across your social media channels on March 20 th. 2. ENCOURAGE DONATIONS Link to this UNF BlogLink to this UNF Blog, or this form which explains how you can donate to give everyone a chance at happiness.this form 3. SUBMIT VIDEOS Up until March 20 th, encourage your followers to submit their #HAPPYDAY videos to #HAPPYDAY

5 WHAT TO SHARE NOW LINKS AND MORE: UNF Blog post on how you can be involved in #HappyDay: +SocialGood Happy Hour information here: Graphic invite: GRAPHICS: On Facebook/Instagram/Google+/Twitter to get the drumbeat going! (included on the following pages) POST: What are you do to spread happiness in the world? The International Day of Happiness is coming on March 20th. Here's how you can participate AND get a chance to be featured in a Pharrell Williams' "Happy" music video: TWEET: The International Day of Happiness is coming! What r u doing to make the world have a #HappyDay? May we suggest:

6 Graphic posts for Facebook/Instagram/Google+/Twitter (next pages) 24 Tweets 1 each hour (next pages) UNF Blog post for more context +SocialGood Happy Hour information here: Graphic invite included in toolkit BE ON THE LOOKOUT FOR THESE PARTNER PROMOTABLES Pharrell/Sony Pharrells Happy Final Video (will be announced late in the day) Pharrells #HappyDay Day in the Life Instagram photosInstagram photos Mashable #HappyDay Vine contest "The Happiest Posts Of International Day of Happiness" post Curated Playlist of the Happiest Songs, leading with Pharrells Happy CheezburgerCheezburger Intro to #HappyDay post Smiling Animals post: Animated GIFS dancing animals post: Cheezburger Sponsored Post Buzzfeed Community Post Top 24 Least Selfish Quotes on Happiness WHAT TO SHARE ON MARCH 20 th (USE #HAPPYDAY WHEN YOU POST) WHAT TO SHARE ON MARCH 20 th (USE #HAPPYDAY WHEN YOU POST)

7 TWEETS What if, for 1 hr, we took over the internet w/ happiness? Join us 3/20 for Global Happy Hour #SocialGood: #HappyDay 60 mins, 60 piece of content, 60 reasons to smile. Join us for Global Happy Hour +SocialGood:http://trib.al/MeaGz06 #HappyDay #SocialGoodhttp://trib.al/MeaGz06 This Int'l Day of Happiness, join us for an hour-long surge of positive energy. Tune at 5pm EST 3/20: #HappyDay Together we can flood the internet with happiness. Join us for Global Happy Hour +SocialGood: #HappyDay #SocialGood What makes you happy? Let us know w/ #HappyDay & #SocialGood and we'll share it during Global Happy Hour +SocialGood: POSTS OPTION #1: International Day of Happiness is coming on March 20th. What if, for one hour, we could take over the internet with happiness? Join us on Thursday, March 20th at 5pm EST for an hour-long surge of positive energy. Follow Global Happy Hour +SocialGood on Facebook, Twitter, Instagram, and more to receive one piece of happy content every minute. Sixty minutes, 60 pieces of content, 60 reasons to smile: OPTION #2: This Thursday is International Day of Happiness. To celebrate we are hosting a global hour of Happiness. Help us flood the internet with happiness! Let us know what makes you happy. Share your plans to make the world a happier place. Use #HappyDay and #SocialGood and we'll share your happy thought with the world: Need something Happy to share? Heres a link to some of the best #HappyDay videos from around the world: GRAPHIC What if, for one hour, we could take over the internet with happiness? More information here: GLOBAL HAPPY HOUR: Join us for a surge of positive energy at 5PM EST on the internet!

8 Sample post: Today is The International Day of Happiness! #HappyDay Share this post and help us spread some joy around the world. Learn more >> #HAPPYDAY

9 1.Happiness is not something ready made. It comes from your own actions. Dalai Lama XIV #HappyDay 2.Whoever is happy will make others happy. Anne Frank #HappyDay 3.All happiness depends on courage and work. Honoré de Balzac #HappyDay 4.Let no one ever come to you without leaving better and happier. Mother Teresa #HappyDay 5.Happiness is the meaning and the purpose of life, the whole aim and end of human existence. Aristotle #HappyDay 6.We are more free when all people can pursue their own happiness. Barack Obama #HappyDay 7.Happiness is not a goal...it's a by-product of a life well lived. Eleanor Roosevelt #HappyDay [GRAPHIC AVAILABLE] 8.Action may not always bring happiness, but there is no happiness without action. William James #HappyDay 9.We all live with the objective of being happy; our lives are all different and yet the same. Anne Frank #HappyDay 10.Only development of compassion and understanding for others can bring the tranquility and happiness we all seek. Dalai Lama #HappyDay 11.For every minute youre angry you lose 60 seconds of happiness. –Ralph Waldo Emerson #HappyDay [GRAPHIC AVAILABLE] 12.Clap along if you feel like happiness is the truth. –Pharrell Williams #HappyDay 13.Ever since happiness heard your name, it has been running through the streets trying to find you. Hāfez #HappyDay 14.The pursuit of happiness lies at the core of human endeavors. –Ban Ki-moon #HappyDay [GRAPHIC AVAILABLE] 15.The foolish man seeks happiness in the distance. The wise grows it under his feet. James Oppenheim #HappyDay 16.Dont worry. Be happy. – Bob Marley #HappyDay 17.The happiness of any society begins with the well-being of the families that live in it. –Kofi Annan #HappyDay [GRAPHIC AVAILABLE] 18.Human happiness and moral duty are inseparably connected. George Washington #HappyDay 19.If you want to live a happy life, tie it to a goal, not to people or things. Albert Einstein #HappyDay 20.Life's a happy song when theres someone by my side to sing along – The Muppets #HappyDay 21.For happiness is anyone and anything at all thats loved by you. – Charlie Brown #HappyDay 22.I still believe that peace and plenty and happiness can be worked out some way. Kurt Vonnegut #HappyDay 23.Tread softly. Breathe peacefully. Laugh hysterically.Nelson Mandela #HappyDay 24.The happiness you feel is in direct proportion to the love you Winfrey #HappyDay

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15 SOCIAL MEDIA ACCOUNTS TO FOLLOW UN Foundation UN Foundation on Facebook UN Foundation UN Foundation on Instagram on Twitter +SocialGood +SocialGood on Twitter +SocialGood+SocialGood on Facebook PARTNERS Mashable Cheezburger Pharrell Sony Columbia Records I am Other

16 PARTNERSHIP WITH SONY Musician and producer Pharrell Williams recently released his new album, G I R L featuring the Oscar- nominated song Happy. Pharrell is encouraging his fans to post photos and videos of themselves demonstrating their happiness to his global #1 smash hit "Happy" with the hashtag #HAPPYDAY and then register their submission at At noon on March 20 in each time zone, Pharrell will spotlight the best submissions on the site. Fans are also encouraged to use #HAPPYDAY throughout all social networks. A link to the donations page can also be found on the #HAPPYDAY website: page #HAPPYDAY

17 @UNFoundation |#HAPPYDAY| CONTACT: Zain Habboo Amy |#HAPPYDAY| CONTACT: Zain Habboo Amy Enchelmeyer Happiness quite unshared can scarcely be called happiness... -Charlotte Bronte


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