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Branding McDonalds. The Largest QSR chain with highest brand recall. Most preferred family destination. Targeted, No waste media. Relaxed.

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Presentation on theme: "Branding McDonalds. The Largest QSR chain with highest brand recall. Most preferred family destination. Targeted, No waste media. Relaxed."— Presentation transcript:

1 Branding McDonalds

2 The Largest QSR chain with highest brand recall. Most preferred family destination. Targeted, No waste media. Relaxed & Receptive Audience McDonalds As A Medium

3 Average time spent: 20 mins eating and observing surroundings to 3000 footfalls/restaurant/day on an average. Average visits per month in McDonalds is % SEC A : 45% SEC B. Most unbiased with 55:45 M/F ratio. Numbers Speak For Themselves

4 A total of 213 outlets across India. 80% of the outlets are in the top 10 cities North & East stores are governed by Connaught Plaza Restaurants Pvt. Ltd. South & West stores are governed by Hard Castle Restaurants Pvt. Ltd. McDonalds India Network

5 Branding Options ActivationProduct DisplayHappy Meal Association TransliteCounter PanelStandee

6 Tent CardsDropboxDanglers Branding Options Poster/Wall MountTray MatsInserts

7 Im lovin it Associations

8 Campaign Objective: To drive consumer engagement & loyalty through a brand building exercise. Solution: The activity was executed across all McDonalds stores in India. A contest theme was designed i.e. EECO Happy Family Contest wherein the lucky winners would win a brand new Maruti Suzuki EECO. Posters, Tent Cards, Table Mats, Danglers, Contest Forms, Drop Boxes, Menu Translite, CRT were the chosen collaterals for the activity. Result: The activity was a huge success as a lot of leads were generated through the contest. The client was really satisfied in his visit to some of the stores. Case Study – Maruti Suzuki EECO

9 Campaign Objective: To build high levels of awareness for the new phone along with direct consumer experiences. Solution: The activity was executed across top 10 cities in 178 outlets. A manned kiosk was used as a platform to give out product demos. Result: A whopping 6,58,863 demos + leads were accounted for. Case Study – Samsung Galaxy Note

10 Campaign Objective: To create awareness about Dettol Hand wash and healthy eating habits. Solution: Tray Mats were used to remind people for washing hands before eating. A complete branding zone was created inside the outlets with the help of Posters, Tent Cards & Tray Mats. Dettol hand wash dispensers were also kept inside the washrooms. Result: It worked as a highly effective medium for deploying the message of healthy eating habits. There was a perfect sync between the message hand wash and the destination McDonalds. Case Study – Dettol

11 Understanding Clients Objective Short listing Outlets according to TG Identifying best suitable elements Defining TimelinesCampaign Execution Monitoring/ Post Evaluation Our Process

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