Presentation is loading. Please wait.

Presentation is loading. Please wait.

Community-building Contests Paving the Way for Holiday & 4Q Sales.

Similar presentations


Presentation on theme: "Community-building Contests Paving the Way for Holiday & 4Q Sales."— Presentation transcript:

1 Community-building Contests Paving the Way for Holiday & 4Q Sales

2 Halloween costume and candy sales average about 2 billion dollars EACH annually in the United States. Halloween is the 2nd most commercially successful holiday, with Christmas being the first. These two holidays are closely tied to one another when it comes to business impact Halloween Jump-starts the Busy Shopping Season

3 63.8% of Consumers Plan to Participate in Halloween Activities Total Amount Consumers Spent for Halloween Overall $5.80 billion – 2010 (up from $4.75 billion in 2009) 2010, NRF BIGResearch Halloween Consumer Intentions and Actions survey Ages 1 to 99

4 The U.S. Retail Industry pays attention to Halloween for clues about the mood of the American consumer. Retailers associate a high participation level for Halloween with a high participation level in Christmas holiday season. If retail spending flows freely at Halloween, it is assumed that generous spending mood will carry over to the Christmas holiday season as well. Halloween Jump-starts the Busy Shopping Season 2010, NRF BIGResearch Halloween Consumer Intentions and Actions survey

5 Our Role as the Local Community Information Provider To motivate community members to get out and spend starting with Halloween and carrying through to Christmas.

6 The Sponsor Benefit Those community members that actively participate in Halloween are pre-disposed to be active during the entire holiday shopping period! And the contest ends the week before Black Friday.

7 The Sponsor Benefit – Perfect Timing OctoberNovember SundayMondayTuesdayWednesdayThursdayFridaySaturday Oct Nov Nov SubmissionsVotingWinners & Blasts

8 Sponsorship Model 4-week Investment Title Sponsor ($1,200 or $1,000) Infant / Toddler Kids Age 5-12 TeensAdults Group Themes ($580 or $460 each) = $4,100 or $3,300

9 Title Sponsor Gets… News Site ROS Banner & Leaderboard on Contest site Sponsored by: logo within Contest branding on all ¼ and ½-page Promos Eight 3-col X 2 strips on ¼-page Contest submission Promos Four 6-col X 2 strips on ½-page Contest voting Promos Eight 3-col X 2 strips on 3X5 Promos Logo and message within all Contest s, as well as one dedicated the end of the Contest Editorial integration for prize promotion and winner PRIZE: A prize for the Category winner of at-least $300 is required Dailies

10 Category Sponsor Gets… News Site ROS Banner & Rectangle tile on Contest site Twelve Logo insertions on all ¼-page & ½-page Contest Promos Six 2-col X 2 strips on Category-related Contest voting Promos One dedicated the end of the Contest to all participants Editorial integration for prize promotion and winner PRIZE: A prize for the Category winner of at-least $145 is required Dailies

11 Title Sponsor Gets… Weeklies News Site ROS Banner & Leaderboard on Contest site Sponsored by: logo within Contest branding on all ¼ and ½-page Promos Two 3-col X 2 strips on ¼-page Contest submission Promos Two 6-col X 2 strips on ½-page Contest voting Promos Logo and message within all Contest s, as well as one dedicated the end of the Contest Editorial integration for prize promotion and winner PRIZE: A prize for the Category winner of at-least $250 is required

12 Category Sponsor Gets… News Site ROS Banner & Rectangle tile on Contest site Four Logo insertions on all ¼-page & ½-page Contest Promos Four 2-col X 2 strips on Category-related Contest voting Promos One dedicated the end of the Contest to all participants Editorial integration for prize promotion and winner PRIZE: A prize for the Category winner of at-least $115 is required Weeklies

13 Promo Ad Examples

14 Web, , & Mobile Facebook integration too…

15 Editorial Integration Examples Coverage of the contest candidates Mention of the sponsor prizes Finalist and winner announcements Local Halloween legend & tales Local Halloween events calendar Community member reflections on the holiday

16 Sponsor Value Hundreds of qualified leads heading into the busy 4 th -quarter Combination print, online, and reaches all Age groups Kids categories attract families; Adult & Group categories attract Adults who spend more than the average consumer Editorial exposure is priceless

17 Title Sponsor Dailies MediaTimingTitle Sponsor Details Online 4 weeks – October 24 th thru Nov 18 th 300x250 or 728X90 on news site (4-weeks) 728X90 on all Category contest pages (4-wks) Logo integrated into Contest main header graphic (4-weeks) Print (Submissions) 2 weeks – Oct 24 th thru Nov 4 th Logo in header graphic of all ¼-page promos Eight (8) 3-col X 2 4C branding strips on bottom of ¼-page promo ads Six (6) 3-col X 2 4C branding strips on bottom of 3-col X 5 promos Print (Voting) 2 weeks – Nov 7 th thru Nov 18 th Logo in header graphic of all ½-page promos Four (4) 6-col X 2 4C branding strips on bottom of ½-page promo ads Two (2) 3-col X 2 4C branding strips on bottom of 3-col X 5 promos Print (Editorial) 4.5 weeks – October 24 th thru Nov 23 rd Editorial mentions within contest coverage Picture with overall winning vote-getter and your prize 4.5 weeks – October 24 th thru Nov 23 rd Logo & promotional message with link on all contest launch, update, & auto-reply s promotion to ALL contest participants

18 Category Sponsor Dailies MediaTiming Category Sponsor Details Online 4 weeks – October 24 th thru Nov 18 th 300x250 or 728x90 on news site (4-wks) 300x250 on Contest site (4-wks) Print (Submissions) 2 weeks – Oct 24 th thru Nov 4 th Twelve (12) Logo inserts on all ¼-page and ½-page promo ads Six (6) 2-col X 2 4C tiles on a 2-col X 6 promo ad for the Category Print (Voting) 2 weeks – Nov 7 th thru Nov 18 th Print (Editorial) 4.5 weeks – October 24 th thru Nov 23 rd Editorial mention of sponsor prize for Category winner 4.5 weeks – October 24 th thru Nov 23 rd Promotional message within to ALL contest participants

19 Title Sponsor Weeklies MediaTimingTitle Sponsor Details Online 4 weeks – October 24 th thru Nov 18 th 300x250 or 728X90 on news site (4-weeks) 728X90 on all Category contest pages (4-wks) Logo integrated into Contest main header graphic (4-weeks) Print (Submissions) 2 weeks – Oct 24 th thru Nov 4 th Logo in header graphic of all ¼-page promos Two (2) 3-col X 2 4C branding strips on bottom of ¼-page promo ads Print (Voting) 2 weeks – Nov 7 th thru Oct 21 st Logo in header graphic of all ½-page promos Two (2) 6-col X 2 4C branding strips on bottom of ½-page promo ads Print (Editorial) 4.5 weeks – October 24 th thru Nov 23 rd Editorial mentions within contest coverage Picture with overall winning vote-getter and your prize 4.5 weeks – October 24 th thru Nov 23 rd Logo & promotional message with link on all contest launch, update, & auto-reply s promotion to ALL contest participants

20 Category Sponsor Weeklies MediaTiming Category Sponsor Details Online 4 weeks – October 24 th thru Nov 18 th 300x250 or 728x90 on news site (4-wks) 300x250 on Contest site (4-wks) Print (Submissions) 2 weeks – Oct 24 th thru Nov 4 th Four (4) Logo inserts on all ¼-page and ½-page promo ads Logo in Category promo header for associated Age Category 2X6s Four (4) 2-col X 2 4C tiles on a 2-col X 6 promo ad for their associated Category Print (Voting) 2 weeks – Nov 7 th thru Nov 18 th Print (Editorial) 4.5 weeks – October 24 th thru Nov 23 rd Editorial mention of sponsor prize for Category winner 4.5 weeks – October 24 th thru Nov 23 rd Promotional message within to ALL contest participants


Download ppt "Community-building Contests Paving the Way for Holiday & 4Q Sales."

Similar presentations


Ads by Google