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ADDING COMPONENT PARTS TO BOOST REVENUE DONNA ANN HARRIS HERITAGE CONSULTING INC. A Main Street Events Catalogue 1 ©2012 Donna Ann Harris
Agenda Difference between a special event and FR event Main Street Fundraising Event Catalogue 10 typical Main Street fundraising types Typical component parts for each activity Your experiences throughout Top ten tips 2 ©2012 Donna Ann Harris
Types of money we need Operatingunrestricted Programrestricted or unrestricted Reserves, working capital, rainy day fund Capital funds–real estate Endowment Not all Fundraising events work for each need ©2012 Donna Ann Harris 3
Special Events Fundraising events Purpose: Builds downtown traffic Not designed to ring cash registers that day Purpose: Designed to raise money only Not intended to bring people back downtown Differences: special event and fundraising event ©2012 Donna Ann Harris 4
5 Main Street Events Catalogue
Top Ten Types of Fundraising Events 1. Raffles 2. Auctions 3. Dances/award dinners/roasts 4. Races/contests 5. Gambling 6. Events at specific locations 7. Product sales 8. Green/recycling 9. Tours 10. Shows: cars, antiques, crafts ©2012 Donna Ann Harris 6
Raffles BIG ticket raffle (car, boat, furs etc.) Small scale raffle trips, sports items 50/50 (all cash raffle) Win the window 7 ©2012 Donna Ann Harris
Component parts of raffles Raffle ticket sales Sponsorship of tickets In kind donation of items in window Discounted cost of car/boat Consignment of furs Donation of car/boat Sponsorship of publicity ©2012 Donna Ann Harris 8
Auctions Live auction with auctioneer Silent auctionwrite name down on sheet Chinesetickets for sale or drum type Cow/chair/artist painted fiberglass item Piccadilly Auction ©2012 Donna Ann Harris 9 Laconia NH Chair Affair
More Auctions Birdhouses Caulk art/ice sculptures Pick a Purse/Dinner with an old Bag/Its in the bag Cow/chair/artist painted fiberglass item Festival of trees/wreaths ©2012 Donna Ann Harris 10 Laconia NH Chair Affair
Component parts of auctions ©2012 Donna Ann Harris 11 Port a potty sponsorship Band sponsorship Tent sponsorship Cow/fiberglass item sponsorship Sponsorship of publicity Sponsor of chalk art/ice sculpture SWAG bags Tote bag sponsorship
Auction Component Parts Ticket sale to get into auction Cash bar Food sales Program bookad sales Sponsorship of venue Sponsorship of tables Sponsorship of food sales In kind donations of auction items Christmas trees/wreaths to decorate 12 ©2012 Donna Ann Harris
Dances, awards dinners or roasts Gala dinner-formal Informal dinner BBQ Awards dinner Volunteer recognition Denim and diamonds dance Local politician or local famous personality roast Game night Fashion show from local shops 13 ©2012 Donna Ann Harris Lets Wine about Winter MS Libertyville IL
Component parts of Dances/award dinner/roast ©2012 Donna Ann Harris 14 Ticket sales Cash bar Photo booths Program booksad sales Table sponsorships Sponsorship of printing Sponsorship of venue rental Sponsorship of food/wine
Component parts of Dances/award dinner/roast Sponsorship of award itself In-kind donation of food/liquor Sponsorship of publicity Roasted invites his/her buddies SWAG bags donations Tote bags ©2012 Donna Ann Harris 15
Races/contests Race/marathon Joke telling Dance till drop Scavenger hunt Cow pie/chip Pet parade with judging contest Pink flamingo Darts ©2012 Donna Ann Harris 16 MS Libertyville IL Golf Outing
More Races/contests Death by chocolate Scavenger hunt All you can eat Check photo Suitcase party Diamond dig ©2012 Donna Ann Harris 17 MS Libertyville IL Sunrise Shuffle
Component parts Races/contest ©2012 Donna Ann Harris 18 Entry fee Photos of race finish Sponsorship of t-shirts Sponsorship of flamingos Vendor fees Bingo card Cash bar Food sales Program bookad sales Photo/video sales of contest
Component parts Races/contest Soda/water sales Commemorative items Award medals/trophies Sponsorship of publicity Donation or sponsorship of airfare/resort holiday Sponsorship of pale/shovels Sponsorship of luggage/tote bags ©2012 Donna Ann Harris 19
Gambling Casino night Poker tournament Night at the races Bingo Guess how many in the jar? 20 ©2012 Donna Ann Harris
Component parts to Gambling ©2012 Donna Ann Harris 21 Tickets to enter Sale of poker chips Cash bar Food sales Sponsorship Program bookad sales In kind donations Vendor fees Percent of food sales Sponsorship of publicity
Fundraising events at specific locations Bowling tournament Car wash/dog wash Stair steps/team based Golf outinghole in one Mini golf Wine/beer/whiskey/ cocktail/food tasting at a particular venue Rubber duck race (at a river) Polar bear plunge 22 ©2012 Donna Ann Harris
Component parts specific locations Ticket sales Rental of shoes Cost per game Wash per car Ducks to sell Cash bar Food sales Program book-ad sales Sponsorship of golf holes Sponsorship of publicity Vendor fees Percent of food sales ©2012 Donna Ann Harris 23
Product sales Candy Cookbooks Pumpkins Donuts Plants/seeds/trees etc. Magazines, gift wrap, cards Fruit and fruit baskets Tote bags 24 ©2012 Donna Ann Harris
Product sales Calendars (naughty or nice) Buy a brick Christmas ornaments Benches/streetscape items Historic markers ©2012 Donna Ann Harris 25 Plymouth NH
Component parts product sales ©2012 Donna Ann Harris 26 Cost of object sold Donation of objects to sell Consignment of objects to sell Sponsorship of calendar pages Sponsorship of publicity Sales in honor of Sales in memory of
Green Recycling – ink jet paper shredding, office equipment Town wide yard/garage sale Christmas tree chipping 27 ©2012 Donna Ann Harris
Component parts Green Sponsorsh ip of publicity Tote bags 28 ©2012 Donna Ann Harris
Tours Upper story apartments, condos Cemetery in downtown Historic Houses Gardens 29 ©2012 Donna Ann Harris
Component parts of Tours Ticket sales Soda/water/cash bar Food sales Sponsorship of publicity Sponsorship of tour book Program bookad sales In kind donationsflowers Vendor fees Percent of food sales Consignment boutique Tote bags 30 ©2012 Donna Ann Harris
Shows Car show Antiques Crafts 31 ©2012 Donna Ann Harris
Component parts of shows Vendor fees Soda/water sales Food sales Tickets to enter show Cash bar Program bookad sales Sponsorship of awards Sponsorship of publicity ©2012 Donna Ann Harris 32
Basic issues with all events Volunteer leadership Volunteers to plan and work event, partners Complete work plans Upfront money for costs Partnership with local media to publicize Time to plan/implement Monitoring advance ticket sales Insurance Cash control day of event Its a lot of work! 33 ©2012 Donna Ann Harris
Advice about component parts Ticket price affects who can attend Offer a variety of ticket prices throughout the year Limit the number of on site opportunities for additional components to no more than 4 ©2012 Donna Ann Harris 34
More advice about fundraising events Have committees for each of the component parts Put your best salespeople on duty for on site sales Match the component part to the quality of the event ©2012 Donna Ann Harris 35
GETTING CREATIVE WITH FUNDRAISING EVENTS Exercise ©2012 Donna Ann Harris 36
Things to do tomorrow Identify which fundraising events could use additional component parts Share this PowerPoint with the Organization Committee and chairpersons of your fundraising events ©2012 Donna Ann Harris 37
Thank you! Donna Ann Harris Heritage Consulting Inc. 422 South Camac St Philadelphia, PA ©2012 Donna Ann Harris 38
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