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Reasons Why / Program Objective Supports / Enhances Brand Image Build Broad Scale Awareness Sustainable Relationship w/ Customers Reaches Heavy User Cross-Cultural.

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Presentation on theme: "Reasons Why / Program Objective Supports / Enhances Brand Image Build Broad Scale Awareness Sustainable Relationship w/ Customers Reaches Heavy User Cross-Cultural."— Presentation transcript:

1 Reasons Why / Program Objective Supports / Enhances Brand Image Build Broad Scale Awareness Sustainable Relationship w/ Customers Reaches Heavy User Cross-Cultural Cost Effective

2 Gotham Boxing Presented by Cedric Kushner Cedric Kushner is Returning to New York Citys Hammerstein Ballroom with a resounding knockout –World Class Action-Packed Boxing –Unique Party Atmosphere and Setting, Attracting an Upscale Audience –Fully Integrated Marketing and Brand-Building Opportunities –Local, National, and Worldwide Television Exposure

3 The Event Gotham Boxing, Cedric Kushners new monthly series, combines world rated contenders and rising stars in all weight classes, providing the unparalleled excitement of live boxing action with the gilded ambience of the nearly century-old Hammerstein Ballroom With its two steeply tiered wooden balconies, overhanging opera-style luxury boxes, ornate chandeliers and art deco ceilings, the Hammerstein offers a unique setting, a nexus where the thrill of live boxing and the party atmosphere of New York City meet Not your Grandfathers boxing show… rocking…TKO meets MTV. - Sports Illustrated, on previous Kushner event at the Hammerstein

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5 Concept Take the Gotham Boxing series, world-class boxers, and the beautiful Ring Girls online with MountainDew® LiveWire and you get a hard-hitting, power impact, and sustainable marketing idea we call LIVEWIRE KNOCKOUTS promotion. Every month, people can enter the LIVEWIRE KNOCKOUTS online promotion for a chance for them and two of their friends to win an all expense trip to the fights. The package includes ringside tickets and VIP passes, plus a month supply of MountainDew® LiveWire.

6 Concept Tie-in engaging contest promotion throughout the boxing series to drive young xUrban (cross urban) trendsetters to the LIVEWIRE KNOCKOUTS website to experience boxing greatest attractions. We provide exclusive content to be tied in with the LIVEWIRE KNOCKOUTS website, and promote MountainDew's boxing relationship for the entire series.

7 Concept Once they submit the contest entry form online, their friends will receive an notice about the contest In the , there will be a link to the LIVEWIRE KNOCKOUTS website. This buzz tactic will allow the LIVEWIRE KNOCKOUTS website to be spread virally and, thus, exponentially increase people's exposure to MountainDew® LiveWire brand.

8 Attendance 2,500 cross-cultural consumers per event will be coming to Hammerstein Ballroom for the 2006 Gotham Boxing Series 9 Month Series, Starting in April National Broadcast to over 50 million viewers throughout the US and Internationally Feature World Rated Contenders and Rising Stars in all weight classes

9 Step 1 - Radio Campaign Local or national radio spots to help promote the contest and create awareness of the LIVEWIRE KNOCKOUTS website Radio also supports the TV exposure and works side-by-side to create a broader reach

10 Step 2 - MountainDew® LiveWire Online Knockouts Experience Fans log on to the LIVEWIRE KNOCKOUTS website, and get access to exclusive content: –Video clips of boxers getting hit with awesome knockout punches. Fans get to vote for their favorite power punches and enter contest to win –Behind-the-scenes photo gallery of the winners' at VIP reception with boxers before the fight –Exclusive interviews with each boxer after the match commenting on how it feels to get hit hard, knocked down, or knocked out –Video clips of Ring Girls –Free interactive wallpaper images of boxers getting hit hard

11 Step 3 - MountainDew® LiveWire Knockouts Contest Winners Winners attend fights, get exclusive access to behind-the-scenes Winners are documented, producing footage from the fan point of view During the entire monthly series, Gotham Boxing will help drive even more fans to the LIVEWIRE KNOCKOUTS website to promote the contest and encourage them to log on and tell a friend

12 Step 4 - LiveWire Knockouts Desktop Wallpaper Calendar As an extra, we create an exclusive 2007 LIVEWIRE KNOCKOUTS - Ring Girls Online Calendar –Fans can participate by voting online for their favorite 12 Ring Girls and one awesome knockout to be showcased as the first Miss LiveWire Knockout for 2007 –Miss 2007 LiveWire Knockout can receive a cash prize, photo shoot, and a feature appearance in a top ranked boxing event

13 Program Opportunity Brand Building Marketing Networking Client Entertainment On-premise marketing Print Television Integration

14 On-premise *MountainDew® LiveWire will appear as the Presenter on several mediums throughout the venue, including in and around the ring ($500,000 total sponsorship series package estimate) - Ring Mat - Four Corner Posts - Ring Bumpers - Ballroom Signage - Round Cards - Weigh-In and Press Conference Photo Wall *Sponsorship estimate is for 9 month series event

15 On-premise *MountainDew® LiveWire will appear as the Presenter on the venue marquis and on signage throughout the venue. Client may set-up Kiosks throughout the entrance to venues, staffed with greeters *Distribution of 3,000 flyers and 1,000 posters ($15,000) *MountainDew® LiveWire will be boldly showcased as the Presenter on over 100 event t-shirts and by promotions teams

16 Print *Extensive advertising ($15,000 average) in major daily papers and entertainment weeklies - Prime Ad Space in any event Program or Playbill Type Souvenir - Ticket Faces and/or Stubs - Local Print Media

17 Television *Opening and Closing Television Billboards Consisting of :8 to :10 Seconds On Air Visuals and Audio Voice Over ($25,000 average) - Segment Sponsorship; The Knockout of the Night Brought to You By… - Tale of the Tape Featuring Company Logo and Graphics - Time Clock: Round-by-Round and Between-Rounds - :30 and :60 Second Commercial Spots

18 Integration *MountainDew will receive VIP seating and reception at each event. Plus VIP credentials to press conferences and weigh-ins not available to public - Category Exclusivity - Product Placement - On Air Interviews with Sponsor VIPs - Title and Presenting Packages Available - Event Present by Your Company Repeated by Announcer - Ring Announcement of Sponsors Before Matches

19 Emerging Media Overlay Exclusive micro sites residing on the MountainDew® LiveWire domain presenting the LiveWire Knockouts Contest Promotion ($350,000 estimate) –A. During the monthly series, every boxing fan will have free access to the LiveWire Knockouts website to view video highlights of the boxers getting hit hard, knocked down or knocked out during the fights. Fans get to vote for their favorite video clip and enter for a chance to win. In addition, we interview boxers commenting on what it feels like to get hit hard? –B. Video clips of Ring Girls

20 Emerging Media Overlay Exclusive micro sites residing on the MountainDew® LiveWire domain presenting the LiveWire Knockouts Contest Promotion ($350,000 estimate) –C. Behind-the-scenes photo gallery of the contest winner w/ friends hanging out with boxers and VIP guests –D. Free interactive wallpaper download showing awesome images of boxers getting hit hard –E. Free interactive wallpaper download of the LiveWire Knockouts Ring Girls Calendar

21 Management Team Cedric Kushner - Sports Marketing Specialist Orit - POS \ Collateral Specialist Richard Ellis - Event Marketing Specialist Oliver Hawkins - Business Affairs Specialist Blossette Kitson - Entertainment Marketing Specialist Mallie Mickens - New Media Specialist Chris Surrey - Client Liaison

22 Services Provide turn-key services of the following nature: - We will provide stewardship oversight support to oversee the process - Provide leadership and coordination of all activities - Oversee local media efforts - Grassroots campaign - Responsibility for in-market events - Optional production of collateral materials

23 Emerging Media Overlay A. Site Development and Maintenance** $175K B. Video clips of LIVE bouts, post-fight interviews, video clips of Ring Girls, behind-the-scenes photo gallery of contest winners, Ring Girls Calendar $100K C. Post-Production Fee $75K Total Estimate For Series $350K **cost yet to be determined

24 Budget Program Management Fee $200K –Overall oversight and management –Securing LIVE artist package –Production of Broadcast Spots –Secure media relationships –Creation, production and distribution of promotional materials –Coordination of media activities –Coordination of grassroots campaign

25 Past Fights & Programs About Cedric Kushner –After a very successful career as a Rock Promoter, gained over 20 years experience in the Boxing Promotion business. He has promoted shows for NBC, ESPN, USA Network, HBO, and Showtime including numerous World Championship Events featuring the likes of Lennox Lewis, Hasim Rahman, Oscar De La Hoya, and Sugar Shane Mosley

26 Contact: Chris Surrey Thank You

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