VIDEO WITH PATRONS OF CAMPAIGN There were five short videos made, where 15 celebritys of Latvia shared their doubts about GMOs as a consumer to consumer, and saying thanks for Latvia free from GMOs. The interviews were mixed with facts about risks of GMOs. Due to technical crises, videos were published only in the end off all actions, so the publicity didnt reached the intended point. But there are agreement with TV about translation videos in other suitable time.
BY PARTNERS There were four main partners from each media – internet, radio, TV and social media. And also the like – minded organizations and entrepreneurs supporting prizes for winners of contests. All partners were not only reflecting activities, but also supporting the idea of campaign in public. - second biggest internet media in Latvia. More than unique visitors per month. - one of most popular radio stations in Latvia. The golden auditory – 33 years old woman, economically active, love shopping in supermarkets. - the latvian facebook. More than registered users. - TV channel that is widespread on TVs in public places like shopping malls, press kiosks and cafes.
It was great campaign with huge results, still there are some lessons to learn: The cyber action is still the fresh and suspicious to latvian society. However, this has been first that kind of cyber action in Latvia, and there were at least three brake downs in systems in administrations of supermarkets due to cyber action. You should always have at least three technical editors for each video you make. What ever the target is, the truly Thank you! is the best way to reach it.