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Social Capabilities. How to achieve your goals ? Target audience Target audience Make plans & strategies Make plans & strategies Analyze your business.

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Presentation on theme: "Social Capabilities. How to achieve your goals ? Target audience Target audience Make plans & strategies Make plans & strategies Analyze your business."— Presentation transcript:

1 Social Capabilities

2 How to achieve your goals ? Target audience Target audience Make plans & strategies Make plans & strategies Analyze your business & industry Analyze your business & industry BrandExtension, Exposure, Loyalty Brand Extension, Exposure, Loyalty Customer Engagement & Education Customer Engagement & Education Lead Generation & ROI Lead Generation & ROI

3 Questions / Polls on Facebook Data gathering potential Data gathering potential Good Engagement Good Engagement High Visibility High Visibility Great response Great response

4 How do we reach your Target Audience? Facebook ads are much more targeted than Google ads. You can target your ad by location, sex, age, keyword, relationship status, job title, workplace, or college. We will create, run and monitor the ad and also recommend a budget suitable for your business.

5 Why Facebook ads are an Important Marketing Tool? Objective – To reach the customers in an effort to grow the number of people connected to your Facebook Page and increase engagement with your Facebook page, application and website. Solution – Test Targeting, messaging and images to discover which elements resonate strongest with their audiences. Approach – Ads would be targeted according to the Likes & Interests of the Facebook users.

6 Facebook Apps RSS Twitter Twitter Youtube Flickr PDF Presentation File sharing Image gallery CouponsE-CartFeedback FAQ Google maps *All the above applications are for Facebook.

7 Facebook Twitter Application for Facebook Here are some of our reputed users using this application :- 1) Letsbuy.com 2) Cakka (Musician) 3) SBK Super bike championship 4) CFK Argentina (President of Argentina) Among the various social media tools developed by us, the Twitter App for Facebook is one of the most popular and we are proud to announce that the Monthly Active Users for the app has crossed 100,000 users!!

8 Our Popular Application Users! RSS : Maggots Plague Twitter : Cakka Youtube : J Balvin Flickr : UNICEF PDF : Tron France Presentation : Success Concepts Image gallery : Tokiandia Awards Coupons : Android E-cart : Cafe Brasil FAQ : Free New York City Concerts Feedback : 3 Italia File sharing : Mac City

9 Facebook Widgets for your Websites Facebook Share Tweet Button Recent Activity Feed Send Button Like Button All these can be imbibed on the website and blog

10 Facebook Contest For businesses, the best way to advertise is to have a Facebook contest. For businesses, the best way to advertise is to have a Facebook contest. A contest on Facebook will ensure that you reach to maximum participants at a very low investment cost with ensured high returns. A contest on Facebook will ensure that you reach to maximum participants at a very low investment cost with ensured high returns. These contests on Facebook can be in many forms such as photos, advertising captions, sharing tips and quotes and rewarding likes. These contests on Facebook can be in many forms such as photos, advertising captions, sharing tips and quotes and rewarding likes.

11 Social Media Case Studies

12 ip5online.net

13 Facebook Ads for Isaiah Pittman V (Ip5) How did we reach target audience? Targeted Facebook Ads based on factors below Age: 13 to 25 years Country: United States Likes & Interests: Pop Music, R&B

14 Facebook Ads for Isaiah Pittman V (Ip5) Results Tremendous boost in fans within months Increase in monthly active users and new visitors Increase in monthly active users and new visitors

15 Facebook Ads – Case Study Rise in the number of impressions and clicks

16 Facebook Ads – Case Study Graphical Overview

17 Objective 1. To grow the travel-based community, which works as an extension to the base company – Travel Industry Showcase. To bring forth the Communitys image as - Youthful - Trendy - Vibrant - Hip – Bold – Different 2. To provide a Social Platform to CONNECT with the audience and SHARE 'Hottest Deals in the Travel, Tourism, Leisure, Wellness & Hospitality industries Case Study : Travel Industry Showcase

18 Facebook Landing Page A customized landing page that reflects the objective of the community of sharing tips, information on hottest travel & leisure deals and a lot more with fellow members

19 High Interaction – Quizzes Riddles Curious fans - Hints Good participation Fun to solve - Highly engaging

20 High Interaction – Quizzes Result – High visiblity, engagement & participation

21 Informative post for the young & trendy on new year eve High Interaction – Tips & Information Tip for avid campers Informative post for curious travellers

22 Sharing fun & informative videos to go viral

23 Data gathering potential Data gathering potential Good Engagement – 161 responses Good Engagement – 161 responses High Visibility – 1173 people reached; 66 people talking about this High Visibility – 1173 people reached; 66 people talking about this Great response Great response Questions / Polls on Facebook

24 Contests Fan-of-the week Contest Fun Activity High Interaction Very engaging Customized Profile Image to highlight the fun factor and motivate fans to participate more

25 Fan Analysis & further strategies Study - About 1467 of TravelIndustryShowcase fans are also fans of Global Conversations: Climate Analysis – Many of the fans care about the environment Strategy – 'Say No To Crackers' photo tagging for Diwali

26 Photo tagging / sharing campaign – based on a social cause Poll: Firecrackers are a threat to the environment? High Response – 265 people responded Reach – 2792 people Result – High response in terms 'Likes' & shares Parallel strategy - Poll

27 Thought-triggering: Bought in many comments

28 Taking the thought further - Inspiring & informative Posts on the world & environment

29 Facebook Ads Campaign How did we reach target audience? Targeted Facebook Ads based on factors below Age: 18 to 26 years Country: India Likes & Interests: Holiday, Travel, Tourism, Travel Vacations and more Ad 1 – A tricky ad to attract the general audience. Good respose Ad 2 – Travel episode from a Bollywood blockbuster that was popular among all age groups was highlighted in the ad. Good response. Ad 3 – Festival based ad. Celebrating Halloween is now a trend in India as well. Good response.

30 Substantial Increase in campaign reach, clicks and connections

31 Facebook Ads – Graphical Overview

32 Overall increase in fans

33 My association with eBrandz has been delightful. On a scale of 1-10 I would say 8.5! I feel fortunate to be connected with eBrandz. I genuinely believe that I am associated with the best in the business. My interaction with the team has been entirely satisfactory and a pleasure indeed. It's really good to deal with a team of professionals who have the patience to understand things from the client's perspective. I find your management very cordial, friendly and very forthcoming in every respect. Your Graphic Design team is 'Very Good' in what it does. Your Facebook Advertising team is Great. I believe that they are the 'Catalysts' in the success of our rapidly growing fan base. The business hasnt started as yet, but having said that your work is 'key' in establish our brand presence in the market. And making us a brand even before we launch our business. Thank You! I wouldnt recommend eBrandz to too many people though, because I want you guys for myself :-) - Amin Ahmed, CEO & Founder, Hot Travel Deals Client Testimonial

34 Costumes4less – Case study Enticing Landing page for Talk to your visitors Explain what you do Reason to 'Like' your pages Injecting call to action Direct fans to websites, blogs...

35 Costumes4less.com Photo & Video Contest Objective :- To increase Fan engagement & Empower Consumers To Do Marketing for the Company

36 Result:- Many Photo & Video uploads from fans and non fans.

37 Sweeptakes Objective :- Branding & Gathering list

38 Result

39 Giveaways A great way to increase your brand visibility & to build sales leads.

40 Social Customer Relationship Management Interact with customers directly Dialogue with prospects and customers Respond & Solve Customer queries Anticipate fallout from adverse incidents or bad publicity Respond to budding crisis or attack against your brand.

41 Handling Crisis Just Before Halloween the page was flodded with customer complains & Queries because the company received orders on items that were out of stock owing to a technical glitch

42 Interacting with Customers during Crisis Apologize Explain your problem Solve queries Maintain good relations with customers

43 Positive feedback

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