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PITTSBURGH PUBLIC SCHOOLS HAAS EDUCATION LEADERSHIP CASE COMPETITION STANFORD UNIVERSITY Whats YOUR Promise?

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Presentation on theme: "PITTSBURGH PUBLIC SCHOOLS HAAS EDUCATION LEADERSHIP CASE COMPETITION STANFORD UNIVERSITY Whats YOUR Promise?"— Presentation transcript:

1 PITTSBURGH PUBLIC SCHOOLS HAAS EDUCATION LEADERSHIP CASE COMPETITION STANFORD UNIVERSITY Whats YOUR Promise?

2 Agenda Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer

3 Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer Agenda

4 Logic Model Shared stakeholder goals Case Management Approach (CRM solution) Student Focus Counselors/Social Workers have complete picture of individual students (Student Scorecards) Evaluation of Providers (Provider Assessments) Data-Driven Stakeholders have information to make appropriate interventions System designed to incent and support aligned stakeholder action Targeted Action More PPS students graduate Promise-Ready Promise- Readiness Marketing: Build a College-Going Culture & Community

5 Pathways to Promise Ecosystem Parents Students Teachers Coaches/Providers Counselors

6 Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer Agenda

7 Strategic Priorities Key Priorities Promise Contract Student Scorecard / Case Management System Technology Enabled Provider Assessment System Marketing Campaign / Buy-in Aligning Incentives for Systems Change

8 Promise Contract: Families, Students, PPS Promise Contract – Family/PPS Foundation for Communication Between ALL Stakeholders Relevant Student Information Pittsburghs Promise Student Promises / Goals Tracks 4 Promise Criteria GPA / Academic Performance Attendance Record OST/OCT Programming Providers Motivational / Behavioral Influences

9 Promise Contract: Families, Students, PPS Promise Contract (cont.) Tracks 4 Promise Criteria GPA / Academic Performance Attendance Record OST/OCT Programming Providers Motivational / Behavioral Influences Signatures From Critical Parties Student Parent Counselor

10 Why Student CRM? Value Propositions Increase Communication and Collaboration Promise-Centered Data Collection Organization/Implementation tool for E-Promise Learning Plans Key Elements Salesforce.com Portal Promise Criteria Performance Tracking Aggregation of Communication Channels with Stakeholders Critical Participant Requirements Counselors Other Stakeholders

11 Student CRM Snapshot Name: Student ID: Student Information Key Influencers / Tutors GPA Information Grade9 th 10 th 11 th 12 th 1 st Semester nd Semester Attendance Information Grade9 th 10 th 11 th 12 th 1 st Semester95%92% 2 nd Semester93%96% RoleNameContact InfoPhone Number InfluencerMr. Peer TutorJasmine Social Worker Charles Wright Provider Promise Rubric Contact InfoPhone GPAAttdBehavColl Basketball 2321 Chess 3121 Cultural Club 1122 Blue Engine 2132 SAT Prep 1113 OST InformationClass Information ClassTeacherContact InfoPhone Number ChemistryMr. EnglishMrs. American HistoryMr.

12 All Students At-Risk Students (30%) Not Yet Promise-Ready Students (65%) Counselor Driven Requirements K ,250 8,000 Counselors 5,20011,900 1,5603, :1 ~25:1 Per Grade 3 rd & 6 th Grades 160:1 40:1 Per Grade 9 th & 12 th Grades 104:1 ~26:1 Per Grade 10 th & 11 th Grades Weekly CRM Monitoring 148:1 ~16:1 Per Grade 4 th & 7 th Grades Bi-Weekly CRM Monitoring 31:1 ~8:1 Per Grade Active RTI Implementation / Social Work 45:1 ~5:1 Per Grade Active RTI Implementation / Social Work

13 Promise Rubric Academics, Attendance, College Access, Motivational/Behavioral Ratings 1 – Little to No Influence Sports w/o Performance Incentives (Academics / Attendance) Mentoring w/o Tutoring Services (Academics / Attendance) 2 – Some Influence Sports w/ Performance Incentives (Academics) Community-based Volunteering (Motivational/College Access) 3 – Critical Influence Tutoring Services (Academics) Sports with Attendance Incentives (Attendance)

14 PPS Will Assess OCT/OST Providers and Grades Their Respective Importance Across Promise Criteria After School Internal PPS Programs External In/Out of PPS SES Sports 21 st Century at Faison Clubs (e.g. drama, yrbk) EAP ELECT Student Works Community- Based Organizations Faith-Based Organizations For-Profit Basketball Coach Private Tutoring Services Promise Rubric GPAAttendance Behavior /Life Skills College Access Criteria 2231 GPAAttendance Behavior /Life Skills College Access Criteria 3122

15 Provider Assessment: Value Proposition CORE USES Compiles data from Promise Ecosystem Helps PPS map provider networks using Promise rubric Identifies crossover support for students Illustrates current student support SECONDARY USES: Providers can compare relative advantages and deltas Providers are incentivized to communicate / collaborate Eventual PPS analysis of Return on Investment for Provides Provider Dashboard

16 CRM Utilization Scenarios Counselor Dashboard Intervention Proactive Counselor Dashboard low GPA poor behavior spotty attendance identify current support reach out to potential support connect student follow up assess find borderline student assess potential for improvement propose contacts for student raise awareness and incentives student discovers new opportunities performance in general improves

17 Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer Agenda

18 My Promise is to read to my child every night. Jennifer Owens, Parent of Sam age 4 My Promise is that all of my players have a 2.5 GPA or above. Thomas Adams, Football Coach, Perry High School My Promise is to do my homework every night so that I can go PITT! Charles Wright, 4 th Grade Student, Linden Elementary My Promise is to make sure that all of my students pass the AP exam. Susan Adams, AP Calculus Teacher, Peabody High School Whats YOUR Promise?

19 My Promise is to read to my child every night. Jennifer Owens, Parent of Sam age 4 My Promise is that all of my players have a 2.5 GPA or above. Thomas Adams, Football Coach,Perry High School My Promise is to do my homework every night so that I can go PITT! Charles Wright, 4 th Grade Student, Elementary My Promise is to make sure that all of my students pass the AP exam. Susan Adams, AP Calculus Teacher, Peabody High School

20 My Promise is to read to my child every night. Jennifer Owens, Parent of Sam age 4 My Promise is that all of my players have a 2.5 GPA or above. Thomas Adams, Football Coach, Perry High School My Promise is to do my homework every night so that I can go PITT! Charles Wright, 4 th Grade Student, Linden Elementary My Promise is to make sure that all of my students pass the AP exam. Susan Adams, AP Calculus Teacher, Peabody High School

21 My Promise is to read to my child every night. Jennifer Owens, Parent of Sam age 4 My Promise is that all of my players have a 2.5 GPA or above. Thomas Adams, Football Coach, Perry High School My Promise is to do my homework every night so that I can go PITT! Charles Wright, 4 th Grade Student, Linden Elementary My Promise is to make sure that all of my students pass the AP exam. Susan Adams, AP Calculus Teacher, Peabody High School

22 My Promise is to read to my child every night. Jennifer Owens, Parent of Sam age 4 My Promise is that all of my players have a 2.5 GPA or above. Thomas Adams, Football Coach, Perry High School My Promise is to do my homework every night so that I can go PITT! Charles Wright, 4 th Grade Student, Linden Elementary My Promise is to make sure that all of my students pass the AP exam. Susan Adams, AP Calculus Teacher, Peabody High School

23 The Whats YOUR Promise? Campaign Overarching Goals Make all stakeholders feel responsible for the success Pathways to Promise program Empower stakeholders to participate in the campaign, promoting the Pathways message Engage the broader community Establish a college-going culture in Pittsburgh

24 Distribution Channels and Messages Across Segments SegmentDistribution Channels Key Messages Students (K-5) Teachers, parents, afterschool providers Going to college is the expectation Intelligence is malleable (Brainology) College allows you to achieve your dreams Students (6-12) Social media platforms, peers College where the cool kids go It is OK to ask for help Good friends help their friends get promise ready Applying to college is not that hard Parents Mailings, , newspaper ads Help your student prepare for college Expect for your student to go to college Get involved with the school to learn how to help your student

25 Distribution Channels and Messages Across Segments SegmentDistribution Channels Key Messages Counselors s, mailings, school meetings, newspaper ads You are the lynch pin of this movement You are having an enormous impact on the lives of our students This program will show the country what is possible Afterschool Provider s, mailings, newspaper ads. You are having an enormous impact on the lives of our students This program will show the country what is possible Broader Community Mailings, newspaper ads As a Pittsburgh resident, you should contribute to the Promise The Pathways program will make Pittsburgh better for everyone Teacher , mailings, school meetings All student can be promise ready You have support in getting students promise ready

26 Students Social Media Campaign YouTube Promise Competition School Twitter anchors Student Promise Blogs Facebook Fan Page Principal and district Tweets Four-Square badges for attendance (school, practice) Offline Efforts Student Marketing Committee Role model/mentoring program Promote for student by student marketing Connect with students through their channels

27 Parents Parent Promise Groups Grade-level specific information mailing on being a Promise Promoter Newspaper Whats Your Promise ad Whats Your Promise? and Im a Promise Promoter pins Make provider feel impactful Make providers feel part of something important Providers & Parents Afterschool Providers Alumni Thank you letters Letters from superintendent Television Whats Your Promise? Newspaper Whats Your Promise? Whats Your Promise? and Im a Promise Promoter pins Provide key information Parent to parent support and encouragement

28 Alumni Thank you letters Letters from superintendent Promoting the Promise dinners Newspaper ads: Whats Your Promise? Make counselors feel impactful Make counselors feel part of something important Counselors

29 Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer Agenda

30 Implementation Timeline Q2Q3Q4Q1Q2Q3Q4Q1 Salesforce.com Solution Collect requirements Admin training Portal customization Stakeholder trainings Initial data input Marketing Parent Mailings Social Media Campaign Counselor Dinner Systems Change Management Stakeholder engagement Stand-up Change Network Introduce updated role descriptions & incentives Roll-out communication & feedback framework

31 3 Months6 Months Salesforce.com: A Student-Centered Solution Collect Requirements Initial Data Input Stakeholder Trainings Portal Customization Administrator Training Interview stakeholder groups to identify data needs Determine inputs, outputs, and access for stakeholder groups 3 half-day training sessions; live instruction delivered via internet 1admin per campus; 66 counselors to complete training Administrators customize portals Salesforce customer service available as required Administrators deliver training to other stakeholders Stakeholders input baseline data for all students 9 Months3 Months March 2010 February 2012 Pilot Program

32 Managing Systems Change Stakeholder Engagement Meetings with stakeholder groups to raise awareness and engage them in planning 1-on-1 meetings with key influencers to ensure buy-in and support for changes Solicit input and feedback on plan, process, etc. Change Agent Network Identify Change Agents in stakeholder groups -> influential individuals who can be coached in helping other parents/teachers/counselors understand and adapt to changes New Roles & Incentives Update role descriptions for counselors and social workers to include case management approach to students Outline and communicate incentives for stakeholders to join in the change effort Communication & Feedback Schedule regular meetings across stakeholder groups to facilitate communication and collaboration Establish formal opportunities for feedback from all stakeholders Whats YOUR Promise ?

33 New Roles & Incentives StakeholderChanging Roles & Incentives Counselors/Social Workers Role description to include case management responsibilities Accountability (performance measures) around # of student meetings; stakeholder satisfaction; student satisfaction; Promise-readiness Teachers New data entry requirements Incented by higher student achievement and increased/coordinated support from other stakeholders Coaches/Other Providers Incented to support change through district funding requirements (minimum GPAs for athletes, Promise-related outcomes for CBOs, etc.) Parents Access to more information about their children; ability to input comments Incented by student success, college money Students Expected to be more proactive in managing their path to college Incented through marketing campaign

34 Delivering on the Promise: Measuring Success Number of Promise-ready students (80%) Stakeholder satisfaction/needs assessment surveys Utilization Analysis of CRM technology Student feedback

35 Pathways to Promise Budget ($000s) Year 1Year 2 Administrative Expenses Project Manager / Consulting Expenses$75,000 Student CRM ExpensesUsersCost Admin Access66$288$19,008 Remaining Counselor Access64$144$4,608$9,216 Provider Access400$144$28,800$57,600 Teacher Access1,850$144$133,200$266,400 Total Student CRM Expenses $185,616$352,224 Marketing Expenses One TV CommercialIn-Kind Flyers and Print Materials$3,750$7,500 Student Marketing Committee$2,500$5,000 Being a "Promise Promoter" Parent Info$1,050$2,100 What's Your Promise Pins$2,000$4,000 Promoting the Promise Dinner$1,600$3,200 Newspaper Ads$1,875$3,750 Total Marketing Expenses $12,775$25,550 Hiring ExpensesNumberCost 14 Additional Counselors/Social Workers14$39,000$273,000$546,000 Total Expenses $546,391$998,774

36 Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer Agenda

37 Appendix

38 Change Agent Network (Appendix) Provide Change Agents with information to communicate to and answer the questions of their respective stakeholder groups Change Agents Influential member of stakeholder group, with or without formal authority May not initially support initiative, but are open to discussions in support of shared goals Cascade communications throughout change effort; act as Subject Matter Experts


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