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UMES FOOTBALL Feasibility Study. What do we know? Cons: Football is expensive and often strains university budgets and potentially presents significant.

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Presentation on theme: "UMES FOOTBALL Feasibility Study. What do we know? Cons: Football is expensive and often strains university budgets and potentially presents significant."— Presentation transcript:

1 UMES FOOTBALL Feasibility Study

2 What do we know? Cons: Football is expensive and often strains university budgets and potentially presents significant governance challenges for a university president. Football is expensive and often strains university budgets and potentially presents significant governance challenges for a university president. Past efforts to reinstate at UMES football have been unsuccessful. Past efforts to reinstate at UMES football have been unsuccessful. In its final decade, UMES experienced very mediocre results on the playing field (Its combined win/loss record was 28 wins, 71 losses and 1 tie). In its final decade, UMES experienced very mediocre results on the playing field (Its combined win/loss record was 28 wins, 71 losses and 1 tie). NCAA rules regarding Division I level basketball and football programs, Federal Title IX legislation, and State of Maryland guidelines prohibiting the use of State operating funds for athletics posed major challenges against reinstating football at UMES. NCAA rules regarding Division I level basketball and football programs, Federal Title IX legislation, and State of Maryland guidelines prohibiting the use of State operating funds for athletics posed major challenges against reinstating football at UMES.Pros: Football potentially increases college enrollment. Football potentially increases college enrollment. Football promotes male student enrollment. Football promotes male student enrollment. Football is the neucleus of homecoming activities and alumni participation at most universities. Football is the neucleus of homecoming activities and alumni participation at most universities. Football on campus builds potentially morale. Football on campus builds potentially morale. UMES football termination is a major alumni concern. UMES football termination is a major alumni concern. Football potentially has a positive impact of alumni giving and other forms of financial support. For example, the entire out-f-pocket cost ($3,100) of the survey component was paid for by two local businesses. In addition, appropriately $30,000 has been raised from less than 50 donors in the past two years in the Vernon Skip McCain/UMES football Reinstatement fund. Football potentially has a positive impact of alumni giving and other forms of financial support. For example, the entire out-f-pocket cost ($3,100) of the survey component was paid for by two local businesses. In addition, appropriately $30,000 has been raised from less than 50 donors in the past two years in the Vernon Skip McCain/UMES football Reinstatement fund.

3 GENESIS Dr. Thompson, President UMES commissioned the feasibility study at AUG./04 Board of Visitors meeting Dr. Thompson, President UMES commissioned the feasibility study at AUG./04 Board of Visitors meeting Nelson Townsend, athletic director selected as committee chair Nelson Townsend, athletic director selected as committee chair Sub Committees established Sub Committees established Interest survey, Dr. B. Mitchell Interest survey, Dr. B. Mitchell Finance Committee, A. Ward – Bov Finance Committee, A. Ward – Bov Level of Competition, Ms. E. Morse Level of Competition, Ms. E. Morse

4 Three committees were formed to conduct the study Survey of Interest Committee: Survey of Interest Committee: 1. Bryant Mitchell – Chair 2. James Taylor 3. Gary Kleiman Finance Committee Finance Committee 1. Armstead Ward – Chair 2. Ms. Jessie Cottman Smith 3. Gary Kleiman 4. James Kellam 5. Ladd Colston 6. Bryant Mitchell 7. Ronnie E. Holden (V.P. for Adm. Affairs should be included) Level of Competition Committee Level of Competition Committee 1. Ms. Edwina Morse – Chair 2. Gary Kleiman 3. Henry Brooks 4. Ladd Colston

5 Plan of Action Survey stakeholders, analyze results and establish direction Survey stakeholders, analyze results and establish direction Determine competition level and other requirements Determine competition level and other requirements Assess financial demands and develop a realistic and sustainable economic engine Assess financial demands and develop a realistic and sustainable economic engine Report findings to president Report findings to president Survey and financial analysis Survey and financial analysis Recommended strategy Recommended strategy Next steps Next steps

6 Survey Results Would you like to see football reinstated at UMES? Represents the total number of survey participants as of 02/05/05.

7 Survey Results Would you be willing to support the program financially?

8 Survey Results What is the maximum you would contribute annually? Survey Profile (Percent) Survey GroupTotalPercent**$25-$50$100-$250$500 plus Business Community308.10%**40.00%35.50%24.60% Community At Large4211.40%**60.00%36.40%3.60% UMES Alumni22159.90%**31.60%52.60%15.80% UMES Faculty/Staff7420.10%**53.50%39.60%7.00% High Teachers/Staff20.50%**50.00% 0.00% Total369100.00%**40.00%46.80%13.30% Hard Count369 147 173 49 Ranking213 Note: The total non-students respondents represents 68.6 % of the total 538 survey non- student participants

9 Survey Results Are UMES students willing to pay increased athletic fees? Note: The total students respondents represents 78.6 % of the total 392 survey participants

10 Survey Results Would you purchase season tickets?

11 Competition Level & Other Requirements

12 Competition Level Survey At what level of play would you like for us to compete? At any level Div. I AA Div. II Div. III Club Business Community 47.3%30.8%12.1%9.9%0.0% Community At Large 37.6%35.2%9.1%3.4%0.0% UMES Alumni 37.6%51.8%8.2%2.4%1.6 UMES Faculty & Staff 50.0%28.1%7.8%12.5%1.6% UMES Students 30.3%53.5%11.1%4.0%1.0% High School Students 25.3%55.8%6.3%12.6%0.0% High School Staff 40.0%60.0%0.0%0.0%0.0% % of Total 37.6%47.0%9.6%5.2%0.7%

13 Proposed Level of Competition Based Upon Which Teams do you want to play against? Which Teams do you want to play against? What teams can you afford to compete against? What teams can you afford to compete against? History/legacy of athletic programs History/legacy of athletic programs What is the stature of the Conference? What is the stature of the Conference? What are the UMES survey results? What are the UMES survey results?Conclusions The consensus is that if football were to return it should return to compete on a Division I AA level of competition. The consensus is that if football were to return it should return to compete on a Division I AA level of competition. At the Division I AA level the preferred conference would the MEAC. At the Division I AA level the preferred conference would the MEAC. Fulfilling Title IX requirements would require the addition of new female athletic programs. Fulfilling Title IX requirements would require the addition of new female athletic programs.

14 Financials

15 Football Feasibility Study Financial Analysis Comparative Budgets NOTES * Financial aid only, no impact on athletes ** 30 Grants for Athletes *** Consider options for stadium, cost may vary based upon choices FOR PLANNING PURPOSES, IT WAS AGREED THAT DIVISION IAA HIDDEN COST MUST BE PLANNED FOR. THEREFORE, THE PLANNED START UP BUDGET IS BETWEEN $2 TO $2.5 MILLION. LINE ITEMS DIV. III DIV. II DIV. IAAA DIV. IAA AVG. COST Supplies & Equipment $ 33,500 $ 53,200 $ 62,600 $ 87,443 $ 59,186 Travel, Meals Lodging $ 38,700 $ 26,500 $ 79,300 $ 101,070 $ 61,393 Recruiting $ 30,800 $ 11,800 $ 80,000 $1 08,248 $ 57,712 Coach $ 80,000 Full Time Staff $120,000$240,000 $ 80,000 $ 472,676 $ 228,794 Part Time Staff $211,000 $ 79,200 $ 33,000 $ 50,919 $ 93,530 Trainer $ 39,000 Roster Size *$159,763$520,000**$1,000,000 $ 559,921 Stadium Cost *** Total$553,000$689,463$973,900$1,939,356$1,179,536

16 Financial Summary 2.5 million start up cost 2.5 million start up cost $1-1.5 million annually to sustain a competitive program $1-1.5 million annually to sustain a competitive program Provide Financial support of title IX requirements Provide Financial support of title IX requirements Financial cost related to stadium considerations Financial cost related to stadium considerations

17 Current Financial Status Past fund raising efforts are not considered and will not be included in reinstatement accounting, with the notable exception of fund currently in The Vernon Skip McCain UMES Reinstatement Football Fund Past fund raising efforts are not considered and will not be included in reinstatement accounting, with the notable exception of fund currently in The Vernon Skip McCain UMES Reinstatement Football Fund The Vernon Skip McCain UMES Reinstatement Football Fund has a beginning balance of appropriately $30,000 The Vernon Skip McCain UMES Reinstatement Football Fund has a beginning balance of appropriately $30,000 Fund raising is not designed to cannibalize UMES Capital Campaigns Fund raising is not designed to cannibalize UMES Capital Campaigns

18 Major Fund Raising Components To Generate $2.5 Million Start Up Cost Prior To 2010 Football Kickoff ComponentAmountPercentage Alumni$1,125,00045% Student Fees (Banked reserves) $1,000,00040% Business Community &Other $375,000 $375,00015% TOTAL$2,500,000100% Note: The actual total that would have to be raised is $3.33 million in order to satisfy 75-25 proposed fundraising model.

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20 Operating Budget & Fund Requirements To Sustain A Competitive Program 201020112012 Operating Income 421,500570,000633,200 Non Operating Income 1,181,1001,416,1001,572,200 General Administrative Expenses* 192,500206,100220,400 Program Operating Expenses 984,7001,085,5001,287,800 Total Expenses 1,177,2001,291,6001,508,200 Revenue Generation Requirements Alumni (45%) 529,740581,220678,690 Student Fees (40%) 470,880516,640602,080 Business Community & Other (15%) 176,580193,740226,230 TOTAL1,177,2001,291,6001,508,200 Includes marketing expenses of $35,700, $44,500 and $53,800 respectively.

21 Funding Strategy We offer football at $100 $100.00 With $25.00 going towards strengthening existing athletic programs and Title IX compliance - $25.00 _________ Designated for football reinstatement $75.00 Twenty-five percent of all funds raised are earmarked to strengthen existing athletic programs. Funding to begin immediately

22 Justification for Football Reinstatement Promotes a student culture of giving while they are in school with transference when they become alumni. Promotes a student culture of giving while they are in school with transference when they become alumni. Develops a You get what you pay for model for alumni and students. Develops a You get what you pay for model for alumni and students. Puts pressure on the alumni – no free lunch. Puts pressure on the alumni – no free lunch. Strengthens existing athletic programs. Strengthens existing athletic programs. Does not cannibalize the UMES Capital campaign fund. Does not cannibalize the UMES Capital campaign fund. Get football back on campus. Get football back on campus. If financial requirements are not met, money in the fund is earmarked for the UMES Athletic Department and for the National Alumni Association to develop a credible body in full support of UMES objectives. If financial requirements are not met, money in the fund is earmarked for the UMES Athletic Department and for the National Alumni Association to develop a credible body in full support of UMES objectives.

23 Next Steps

24 Strategy Proposed Timeline for UMES Initiation of Football Activity2005200620072008200920102011 Proposal to President President Decision/Support Strategic Personnel Assignment/Fund Raising Fund Raising Kickoff Fund Raising Activities Recruit Head Coach * Recruit Asst. Athletic Director * Recruit Asst. Coach * Begin Player Recruitment Apply for Div. IAA Admission Begin Football Play * Dependent upon the capabilities of the head coach and his/her staff.

25 Recommendation Approve the following: Approve the following: Financial Planning Strategy/Model Financial Planning Strategy/Model Competition Level Competition Level Fund Raising Strategy Fund Raising Strategy President Announcement President Announcement We Can Do This, Fund Raising Kickoff We Can Do This, Fund Raising Kickoff Appoint Fund Raising Chair Appoint Fund Raising Chair Quality Program, High Profile Football Coach Quality Program, High Profile Football Coach Begin Play On or Before 2010 Begin Play On or Before 2010 Invite Former Football Players to Play an Active Role in Reinstating Football Invite Former Football Players to Play an Active Role in Reinstating Football Begin Fund Raising Immediately Begin Fund Raising Immediately


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