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How to sell people on the idea of devoting thousands of hours to a thankless task, constant abuse in all kinds of weather, for little pay or recognition.

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Presentation on theme: "How to sell people on the idea of devoting thousands of hours to a thankless task, constant abuse in all kinds of weather, for little pay or recognition."— Presentation transcript:

1 How to sell people on the idea of devoting thousands of hours to a thankless task, constant abuse in all kinds of weather, for little pay or recognition. Recruiting Football Officials or:

2 Whats not to like?

3 Whats it all about??

4 The game cant go on without us! Recruitment of Officials is Serious Business Without sufficient, qualified officials....

5 A Shortage of officials = Officials work more games than they want to because they have to....

6 A Shortage of officials = Officials work more games than they want to because they have to....and the result is Fatigue

7 A Shortage of officials = Officials work more games than they want to because they have to.... Fatigue Loss of motivation

8 A Shortage of officials = Officials work more games than they want to because they have to.... Fatigue Loss of motivation Increased chance of injuries

9 A Shortage of officials = Officials work more games than they want to because they have to.... Fatigue Loss of motivation Increased chance of injuries Increased levels of retirement

10 A Shortage of officials = Officials work more games than they want to because they have to.... Fatigue Loss of motivation Increased chance of injuries Increased levels of retirement Increased chances of injuries for athletes due to officials operating at less than 100%

11 A Shortage of officials = Officials work more games than they want to because they have to.... Fatigue Loss of motivation Increased chance of injuries Increased levels of retirement Increased chances of injuries for athletes Less energy and resources to facilitate recruitment initiatives

12 A Shortage of officials = Officials work more games than they want to because they have to.... Fatigue Loss of motivation Increased chance of injuries Increased levels of retirement Increased chances of injuries for athletes Less energy and resources to facilitate recruitment initiatives Potential to limit growth of sport

13 EFOA Case Study In 2005 the EFOA officiated approx 500 games Average 4 officials per game Net total = 2,000 person games 33 active officials available Average 61 game per official Majority of games during 10 week period, 8/15 to 10/30

14 EFOA Case Study Winter 05/06 members gave feedback Many demanded decreased workload Projected increase of teams in 2006 pointed to 525 to 540 games played x 4 officials = 2,160 person games required to service workload Average number of games per official estimated to reach 70 games plus SITUATION CRITICAL!! Action was required.....

15 First Steps? Assess your current situation by demographic

16 First Steps?

17 Decide to get serious about recruitment!! Make someone responsible!!!!

18 First Steps? Assess your current situation Make someone responsible!!! Let them know NO SUPRISES!

19 First Steps? Assess your current situation Make someone responsible!!! Let them know Make the choice appropriate (Death Star maniacs need not apply!)

20 First Steps? Assess your current situation Make someone responsible!!! Let them know Make the choice appropriate Need an energetic, smooth, knowledgeable and presentable person

21 First Steps? Assess your current situation Make someone responsible!!! Let them know Make the choice appropriate (introverts need not apply!) Make them accountable by setting goals, short and long term

22 First Steps? Assess your current situation Make someone responsible!!! Let them know Make the choice appropriate (introverts need not apply!) Make them accountable by setting goals, short and long term Bare Minimum Optimal

23 First Steps? Provide a budget! Printing of posters Printing of brochures Upgrade or establishment of website Redesign of FOA logo Recruitment is an investment in your FOAs future

24 Your Brand Your logo is part of your brand Your brand speaks to who you are and what youre all about Your brand is critical and should be used at all times Your brand should reflect your activity, your city, your spirit

25 Your Brand (you may have to spend a couple of bucks on this) Logos that leave something to be desired....

26 EFOA Brand

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28 Recruitment Tools Posters Brochures TV spots/video Radio spots Newspaper slugs Website built to full potential In person presentations to HS, Junior, Univ. Personal contacts Mobilize your membership

29 Recruitment Tools TV spots/video Shoot footage and interviews, edit down to 30 second spots and longer features Radio spots Supply spots or scripts to local stations

30 Recruitment Tools Posters

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35 Recruitment Tools Posters Brochures Place posters in bars, restaurants, schools, community clubs and workplaces Place brochures At Schools Fitness clubs Arenas Games....permission from the University and Pro team if applicable

36 Recruitment Tools Newspaper slugs Design ad in MAC format or.pdf and deliver to all local papers....they may run on a psa n/c basis Website built to full potential Information on officiating How to start, date of next class Rewards, financial and otherwise Officials profiles LOTS OF PHOTOS! Easy contact mechanism...FAST REPLY!! Put prospects on your list immediately

37 Recruitment Tools In person presentations to HS, Junior, Univ....youll need to seek these out! Personal contacts Mobilize your membership, ask all members to supply one good prospect name

38 Wojteks Army In 2006, EFOA proposed to CDMFA that officiating ATOM level football could be handled by parents Designed to take load off EFOA with a minimum of disruption CDMFAs alternative, by VP Wojtek Wojcicki, was for each time to supply one trained parent/older sibling to work side

39 Recruitment CAN work! Since EFOA committed to a recruitment effort in the spring of 2006, our numbers have grown. Chart reflects active officials (EFOA) at seasons end......

40 Final Thoughts.... Retention of existing officials Are you doing everything possible to retain the officials you have? Tendency to forget the bird in the hand Survey members on potential improvements Opportunities for newcomers to advance? Justice for members?

41 Final Thoughts.... Its not about the money....but its about the money! Pay rates, compare to other OAs Gas subsidies Intermittent payment vs. Year end whopper cheque Uniform incentives for new officials ($150) Dont be afraid to get tough (but fair) with leagues you serve

42 Final Thoughts.... Dont be afraid to celebrate your OA! Humans are social animals All work and no play..... Spring social/number presentation Mid season event Year end wind up

43 Officiate Hard, Play Hard!

44 Words of inspiration

45 Words of advice

46 Words to LIVE by!

47 Footballs National Initiative

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