Presentation on theme: "An invitation to partner with PFC"— Presentation transcript:
1An invitation to partner with PFC Pune Football ClubAn invitation to partner with PFC
2Football in IndiaArguably the second most popular sport in India with over 17 million+ followers in India (source: TGI India 2010)Football in India managed by ‘All India Football Federation’ (AIFF)Since late 2000’s, club football gaining prominence in IndiaTop 14 associate football clubs get to participate in the below premier tournaments:I-League (telecasted on TV)Premier club soccer league in the country modeled on Japan’s J-LeagueFederation Cup (telecasted on TV)Indian equivalent of FA CupIFA ShieldOldest football tournament in the world
3I-LeagueIndia’s premier football league for associated football clubs launched in 2007, operated on the system of promotion & relegation with I-League 2nd DivisionSeason runs from Oct to May, contested by 14 teams playing 26 games each (one home and one away)45-50% of the matches played in the I-League to be telecasted on (to be confirmed)Winners of the tournament qualify to play for AFC Champions LeagueShillong Lajong FCIndian ArrowsMohan BaganEast BengalMumbai FCUnited Sports ClubAir IndiaPune FCSporting Club de GoaSalgaonkarHAL SCDempo SCChurchill BrothersVIVA KeralaNEWS FLASHReliance-IMG to invest 700-crore in Indian football to improve standard of the game in the country with special focus on rejuvenating I-League
4Pune Football ClubAn Ashok Piramal Group venture, only professional football club from PuneEstablished in 2007, the team has already played 2 seasons of I-league i.e andFinished 3rd in I-league in its debut seasonSince inception, has been a regular feature in Federation Cup and Durand Cup“Pune Football Club owned by the Piramal’s is one of the most professionally managed soccer club in India”- The Hard Tackle (online soccer magazine)“Pune FC is one the best managed clubs; very technical and professional”- Subrata Pal, India Goalkeeper
5Team Performance – 2009/10 Season In its debut season, Pune FC finished 3rd in the league standing only behind older teams like Dempo & Churchill Brothers
6Team Performance – 2010/11 Season In its 2nd outing for I-league, even with a depleted side (since the players were serving national duty for majority of the season) the team finished in the top 5…
7Players Name: Subrata Pal Playing Position: Goalkeeper Teams: Pune FC Mohan Bagan FC East Bengal FC IndiaClaim to Fame:He was goalkeeper for the Indian football Team in the AFC Asian Cup Even though the team conceded 13 goals in 3 games, his performance earned praise from many people including Soccerroos coach Holger Osieck and Fulham F.C. keeper Mark Schwarzer. He made more than 35 saves in the whole tournament and has become one of the stars of the team since. After the game against South Korea, he made the headlines by some leading newspapers who were calling him 'Spiderman', 'real MVP (Most Valuable Player)' and with headlines like 'Indian team GK, 16 times super-save! Who is this guy?'
8Players Name: Jeje Lalpekhlua Playing Position: Forward Teams: Pune FC Indian ArrowsIndiaClaim to Fame:Dubbed as the ‘next Baichung Bhutia’ of Indian football; international sports magazine Sports Illustrated considers him one of the brightest prospects of Asian football in the near future. He was the highest Indian goal scorer in season; bursting onto international scene with 4 goals in 3 matches for India at the AFC Challengers Cup qualifiers
9Players Name: Arata Izumi Playing Position: Attacking Midfielder Teams: Pune FCEast Bengal FCMahindra UnitedMizushima FC (Japan) Niigata FC (Singapore)Claim to Fame:One of the two players from J-league to play in the Indian circuit, he’s the heart of the Pune FC midfield. Having played in Singapore and Japan, he was the 2nd highest goal scorer for Pune FC in season of I-league
10Players Name: Mandjou Keita Playing Position: Attacking Midfielder/ForwardTeams: Pune FCPerak FA (Malaysia)DPMM FC (Brunei)Portland Timbers (America)Salgaocar SCClaim to Fame:One of the few players who have played in the MLS league in USA, Mandjou Keita brings in his experience from playing in Malaysia, Singapore and America and has been in good form for Pune FC
11Home GroundShri Shiv Chatrapati Sports Complex, Balewadi, PuneCapacity: 12,000 seaterFacilities: Floodlights, Corporate Box seatingAudience : (3500 to 4000 )averagePune FC to launch football training academy on 18th July 2011NEWS FLASH
13Nehru Cup Final got 0.36 and AFC challenge got 0.17 TVR
14Ten Sports has been signed as the national broadcast partner for the I-League season by IMG Reliance.Known for its global coverage of football, cricket and motor sport, Ten Sports’ portfolio of channels includes Ten Sports, Ten Cricket, Ten Action+. For the I-League season, Ten Sports will broadcast 75 league games live on Ten Action+.“Ten Action + is a niche football channel and I am sure the visibility and on air promotional activities of the channel will go a long way in enhancing the profile of the I-League. Fourteen teams participate in the League which comprises 182 matches across 26 rounds. Started in 2007, the I-League replaced the National Football League, which ran for 11 seasons. The winner of the I-League qualifies for the AFC Champions League qualifying round
15Pune FC Vs. Blackburn Rovers The Lancashire outfit created history when they became the first English Premier League outfit to play an exhibition tie in India as they lined up against Pune FC.In a bid to appease the fans, Blackburn fielded a relatively strong team with several of their top stars on show, led by the attacking triumvirate of Jason Roberts, Aiyegbeni Yakubu and Ruben Rochina.Pune FC started with their strongest possible line-up, although they were missing Subrata Paul and Mandjou Keita due to injury.
17Blackburn Rovers’ Steve Kean Impressed With Pune FC Goalkeeper Shahin Lal Meloly Steve Kean on Shahin Lal “Not only the amount of saves, but different types of saves. I thought his reactions were fantastic and even on one occasion it was almost like a triple save. He saved it, blocked and again made a save. He has a bright future and we’ll certainly keep an eye on him.”
19Pune FC Fans – On GroundPune FC over the last 2 seasons has one of the highest attendances in the I-leagueHome game tickets for Pune FC is 300% more expensive than any other I-league team’s home game tickets, yet records average stadium occupancy of over 40 % to 45 %Fan demographics:IT professionals from software companies in the vicinitySchool and college going students.
21Promotions and Advertisement Corporate Events – where over 20 top IT companies participate like Infosys, Wipro, Capgemini, Symantec etc. Radio Promos – Players interviews and announcements of the home matches and Pune FC events. School Events – Conducting events and tournaments for schools from all over Pune. Over 30 schools will be playing this tournament College Events – College tournaments across the city. Tie-ups with over 20 colleges from all over the cities and estimated to have biggest soccer fest in Pune for college students.Club Events - Pune FC has tied up with more than 100 local clubs. Events happening through out the year to engage the fans and football enthusiastic with Pune FC. Press Conference – Pre and Post Match. Pune League – We also sponsor Pune league and there are over 100 football clubs registered with Pune district football association. Social Networking Sites – facebook, twitter, Orkut, goal.com, hardtakle.com & our own website. Canter Activity – Its mostly done by AIFF to promote the league matches in each area.Promotions through local newspaper and events.Advertisement – Mostly Done in the form of Regular News Paper Article, Banners at Restaurants, Sports Bars, Cafes, Pubs, etc. er at corporate houses & Social Networking Sites.
22School EventsSchools :- Pune FC have associated with over 60 schools and many football academies in city to develop grass root level football in the city.In schools there would be events which will help students to showcase their talent on national level.Events:-Best Cheering SchoolMost fans schoolBest poster activity schoolMost Innovative schoolSoccer FestTriviaSlogan CompetitionsCultural and other eventsFootball tournaments ( girls and boys )Summer Camps
23College EventsColleges :- Pune FC have associated with 25 major colleges in city. Pune FC will conduct both cultural and sports events in these colleges. Events like;Football TournamentMost innovative collegeMost Fans collegeBand CompetitionSoccer FestCultural ProgrammeThese colleges will register as a fan members with Pune FC.
24Clubs and CorporatePune FC have associated themselves with over 100 local football clubs and over 30 major IT companies in the city.Clubs and Corporate events :-Football TournamentsMost regular FansMost innovative fansTriviaSoccer Festand many other events to keep the youths of the city engage with Pune FC.
25Online CompetitionsPune FC will also have online competitions for fans in city and also for fans based outside the city, state, or country.Events:-Fantasy LeagueTriviaSlogan CompetitionsAnthem CompetitionsScore PredictionsFunny CaptionsCatch the action contestand many other competitions to keep the fans engage and associated to Pune FC.
26Balewadi - Demographics Balewadi is connected to Pune via Baner Region in Pune.It is one of the fastest growing areas of Pune with the Hinjewadi IT Park located close in its vicinity.A number of institutes are located in Balewadi including the National Institute of Construction Management and Research, DMIR, Moze Engineering College, MITCON Institute of Management, NIA, INDIRA management college ( B – School ).
27Pune FC Youth AcademyPune FC launched their full fledged academy Peninsula Pune Football Club Academy (PPFCA) on 18 July, 2011, with an all residential scheme for the U-19 level with a view to have similar facilities for their U-17 and U-15 category squads. Presently the club has a two year program for the trainees under the guidance of PFC Head of Youth Development Ranjan Chowdhury, who was formerly the Director of the Tata Football Academy.The objective behind the setting up of the academy was to provide a viable feeder system for the senior team and with the lack of academies in India, also to set-up an institution that would help widen the talent pool in the country. At the time of the academy’s launch, Pune FC Head of Operations Chirag Tanna stated about the setup’s objective as, “This program was identified to fill the gap of scouting for talent at professional level and then grooming them, which was found to be time consuming.”
28StaffRanjan Chowdhury, as mentioned above, is the Head Of Youth Development at Pune FC and was formerly the Director of TFA, which is renowned for producing players who have gone on to represent India at the International stage. Chowdhury himself comes with a clean reputation and as a person known to be an ideal guide for raw talent.Gift Raikhan is the Head Coach of the youth team with several local coaches working under him. The club has its own Physiotherapist for the youth academy and everything related to the youngsters training is taken care of.
29ScoutingOf the 25 players who form the first batch of the academy, twenty aspirants made it through the grind of open trials involving 280 players conducted across the length and breadth of the country over the past six months and meticulously shortlisted by Chowdhury. The other five are players retained from the existing under-19 team. Not only did players from across Indian come to Pune for trials, the club scouts and coaches attended camps and tournaments across the North-East to unearth raw talent which is so abundantly present in the region. Special attention was paid to select the players with the right physique and potential. First team goalkeeper, Amrinder Singh was one such talent, who came for U-19 trials but impressed the academy management so much during pre-season, that he was instantly promoted to the senior team, for whom he made his debut in the Federation Cup as a substitute against East Bengal. Also four of the U-19 lads were also included in the Durand Cup squad of Pune FC.
30FacilitiesThe U-19 squad is currently based at the rented premises of Shiv Chhatrapati Sports Complex Hostel, Balewadi, and travel to the Pune FC training ground based at Mamurdi to train via a bus hired by the club. The training ground at Mamurdi, though it came under criticism during the recently held Federation Cup, is largely regarded as one of India’s better training facilities. A catering firm takes care that the academy members get well-balanced and nutritious meals during the day. In addition to football training, PPFCA have tied up with Vidya Valley School for the overall and continued development of the young footballers, which will enable the footballers to pursue their education though the distance learning programmes. The trainees are also paid a handsome stipend which is said to be the highest amongst academies in India and takes care of their daily expenses. The team is going to the Sikkim Gold Cup in November and intend to take part in several other tournaments in the coming season. In the future the club will look to add residential squads of U-15 and U-17 as well.
31Visuals and QuotesRiyan Yadgiri, 18, Centre Back, PFC U-19 Team PFC U-17 Player of the Year “I have definitely improved at the Pune FC academy. We practice six days a week, twice a day and such rigorous practice has helped us improve. They have put everyone on diet, , physical training in the gym has been given special importance. The coaches are also very dedicated to the team and help us give our optimum in practice and work on every aspect of our game like tactical and technical. Also the boarding arrangement is great as it helps the team bond.”
32Pune FC’s Training Ground Pune FC’s training headquarters are located in Dehu Road, a cantonment town, where offices of Central Government departments, especially Military and Defence, are located .Dehu Road is also close to IT parks such as Pune Hinjawadi, Talawade, ICC Trade Tower, and is 8 km from the Talegaon where major manufacturing industries including Volkswagen, General Motors, BMW and Mercedes-Benz are located.
33Pune FC’s training ground cont. As a cantonment town, the population in Dehu Road is very diverse with people from various states of India having settled here.A new Maharashtra Cricket Association international-standard Cricket stadium is under construction at Dehu Road in Gahunje which will be ready to host first IPL matches in the near future. The construction was recently inaugurated by BCCI and MCA.
34Demographics and you.Pune FC’s match ground and training ground allows you to market your brands to growing number of young professionals from the IT and automobile sector.Further more with Pune Fc’s training ground being located in close proximity with the new Cricket Stadium being built in Pune, brands can capitalize on the eye balls that would be generated by IPL matches for fraction of the price by promoting/advertising at the training ground.
38Pune FC Fans – OnlinePune FC is quite famous on social media websites like facebook.com with over 25,000+ fans on its page it easily outnumbers MLS teams like LA Galaxy and EPL teams like Everton FC and West Ham United while at par with Tottenham Hotspurs and Blackburn Rovers…was launched in 2008 and since then has generated a lot of interest with over 10,000+ page hits every month from over 122 different countries with avg. time on site being 4+ minutes
39PFC TVPFC TV is probably the only dedicated club team channel from India across all sports on popular video sharing website . Started about 8 months back, the channel already has 12,000+ views and total upload views of more than 27,000+…
41Partnership Opportunities Pune FCPartnership Opportunities
42Sponsorship Entitlement Logo Displayed on the Match JerseysLogo Displayed on all Replica Jerseys soldLogo to be printed on the Training JerseysLogo to be printed on the BibsHome KitAway Kit
43Sponsorship Entitlement Banners Displayed at the Home Venue – all home games will be played in the I-LeagueBanners Displayed at the Training PitchBranding opportunity inside the stands and stadium (as per mutual agreement and as approved by AIFF)
44Sponsorship Entitlement Logo on all the pages of the WebsiteBanner Ad on the home page of the website & Pune FC fan Page (more then 20,000/- fans)Regular feature on PFC TV
45Sponsorship Entitlement Corporate boxes (100 seats per box)VVIP tickets per gameAccess to VVIP loungeAccess to VIP parking
46Sponsorship Entitlement Logo’s displayed on all brochures / material distributed by the club1,000 posters put up at various locations around the city5,000 pocket schedules distributed to fans
47Sponsorship Entitlement Logo’s displayed on all brochures / material distributed by the club11,000 tickets printed for all home games
48Sponsorship Entitlement er with sponsor’s logo sent to all corporate houses before all home gamesCurrently, the mailer goes to over 1,50,000 employees from the following corporate houses:InfosysCognizantTCSWiproBarclaysIBMPersistentMahindra British TelecommunicationsKPIT CumminsSunguard
49Sponsorship Entitlement Banners will be displayed at events conducted by the clubLogo will be present on the Backdrop of all Press Conferences conducted by the clubWill have access to the PFC fan databaseSponsors announcements during all home gamesTeam visit to Sponsor’s campus (during internal tournament)Technical assistance to Sponsor’s soccer team by our coaching staff and coaches once a month.
50Cost of Sponsorship Front Jersey - Peninsula Lands (Available) Back Jersey - (Available)Branding on the Left arm Taken By Infosys for 2 yearsGold Partner ( Available )Apparel Sponsor ADIDASNutrition Partner HERBALIFEFitness Partner GOLD GYMEnergy Drink Partner ( Available )
51Brand integration - IDEAS Pune FCBrand integration - IDEAS
52Brand Integration - Online Good way to capitalize on the existing fan-base of the team, would be to have a branded flash game (like the one illustrated here done by Crocs for their association with Beach Soccer) on the team’s website to build brand interaction…OPTION 1
53Brand Integration - Online “XXX” Fantasy LeagueOne-of-its-kind fantasy league on the lines of ESPN Fantasy League for I-League matches of Pune FC wherein the fan can select a team of their choice and earn points basis the player’s on-field performance. At the end of the month top scorers to get gratifies with team merchandise etc. and at the end of the season with a grand prize…OPTION 2