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Manufacturing Success on May 6th Making a list… Dan Morrison m.

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Presentation on theme: "Manufacturing Success on May 6th Making a list… Dan Morrison m."— Presentation transcript:

1 Manufacturing Success on May 6th Making a list… Dan Morrison m

2 How to manufacture success: Set a realistic goal Know your lists Create your game plan Execute, execute, execute! m

3 How to set a realistic goal TOP DOWN Need: $2,500 Avg. donation: $ donors Do you have the lists & communications plan to get 100 donors? BOTTOMS UP List size: 1,000 s Give rate: 10%* Donors: 100 Avg. donation: $25 Can you convince 100 people to give $25? * average give rate = 0.1% m

4 What are your lists? OLD SCHOOL Donor list Address list Phone list NEW SCHOOL list Facebook Fans Twitter Followers m

5 Worksheet: Top Dan Morrison (me) 2.Staff 3.Kathleen Singletary (mom) 4.Heather Morrison (sister) 5.Neva Morrison (wife) 6. Rebecca Adamson (M-I-L) 7. Ricardo Alvarez-Diaz (BFF) 8. Dan Sullivan (BFF) 9. Matt Fitzpatrick (BFF) 10. Brian Robinson (BFF) Who are the 10+ people you know you can get to donate & will help spread word? m

6 Worksheet: Next 25+ Aunts, uncles, relatives Friends & neighbors College roommates & friends Work colleagues Mentors & bosses Very loyal donors Churches & religious groups Affinity groups People youve supported Friends at Blackstone Coffee Who are the 25+ that are friends who you think will give, but need more explanation? m

7 Worksheet: Everyone else What other lists do you have? Donor list Address list Phone list list Facebook Fans Twitter Followers m

8 Plan: Top 10+ Goal: Give & Refer Inform them early, make them feel a part of it Get confirmation they will give ahead of time Ask them to spread the word/recruit more donors for you Offer incentives for helping Mini-plan: 1 month out: Save the date to Top 10+ (fwd personal ) 3 weeks out: Can you help to Top 10+ (fwd personal ) 1 Week out: Exciting reminder with an ask to spread word Day Before: Tomorrows the big day (fwd personal ) Day of: Dont forget to give! Spread the word! Day After: Huge thank you with recap of awesome results (fwd personal ) m

9 Plan: Top 25+ Goal: Give & Convert to Top 10+ Inform them early, get them to respond to you Get them to give Mini-plan (save as Top 10+): 1 month out: Save the date to Top weeks out: Can you help to Top Week out: Exciting reminder with an ask to spread word Day Before: Tomorrows the big day Day of: Dont forget to give! Spread the word! Day After: Huge thank you with recap of awesome results m

10 Plan: Everyone Else Goal: Make them aware Hit them 3 times before May 6th Get some to give Mini-plan (save as Top 10+): 1 month out: Save the date to Top weeks out: Are you with us on May 6th?! 1 Week out: Exciting reminder with an ask to spread word Day Before: Tomorrows the big day Day of: Give! Spread the word! Day After: Huge thank you with recap of awesome results m

11 Does it add up? Top 10: 10 x $25 = $250 Referals from Top 10: = 10 x $25 = $250 Top 25: (25 * 50%) * $25 = $ Goal: $2,500 Everyone else = $1, or 68 more $25 donors m

12 Success. Top 10: 15 x $35 = $525 Referals from Top 10: = 20 x $25 = $500 Top 25: (50 * 75%) * $25 = $ Goal: $2,500 Everyone else = $537.5 or 22 more $25 donors m


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