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Library Metrics: Users, Use Trends and New Service Models Prepared by Steve Hiller Director, Assessment and Planning University of Washington Libraries.

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Presentation on theme: "Library Metrics: Users, Use Trends and New Service Models Prepared by Steve Hiller Director, Assessment and Planning University of Washington Libraries."— Presentation transcript:

1 Library Metrics: Users, Use Trends and New Service Models Prepared by Steve Hiller Director, Assessment and Planning University of Washington Libraries 1

2 University of Washington (Planning for an 8%-12% Budget Reduction 2009-11 Biennium) Located in Seattle metro area, population 3.2 million Comprehensive public research university – 27,000 undergraduate students – 12,000 graduate and professional students (80 doctoral programs) – 4,000 research and teaching faculty Large library system – Active assessment program – $40 million annual budget – 150 librarians on 3 campuses – 3 large libraries Main, Health Sciences, Undergrad – 12 subject branch libraries

3 Task Force on Models of Service Delivery Consolidation of service points and/or collections within a facility Consolidation of branch libraries into larger libraries Merger of branch libraries Alternative collection housing recommendations Ways to use current library space more effectively More innovative and efficient ways to deliver services to users

4 Selected Data Sources on Use and Users UW LIBRARIES Triennial Survey In-Library Use Survey Reference/Instruction Stats Circulation/ILL Stats Gate counts Web site usage Operational costs Staff numbers/costs Qualitative studies – Focus groups, interviews – Usability – Observation UNIVERSITY/OTHER Photocopies/prints Facility data (e.g. ASF) Student enrollments Faculty numbers/areas E-Metrics (journals, databases) ARL Statistics 4

5 Data Presentation Highlights Snapshot Trend Comparative – Between libraries and service points – Between user groups – With ARL or peer institutions Integrative – Data from different sources Flexible (to different audiences and groups) Right Data, In Context, Understood, Actionable

6 Traditional Library Core Business (Usually in-person) Physical Collections – Print (primarily) – Microforms – Other Facilities – House collections – Customer service & work space – Staff work space Services – Reference – Instruction – Access UW Libraries Usage Data Items Used In-Library 800,000 in 2002-03 300,000 in 2007-08 (5.5 million article downloads in 2007-08) Gate Counts 4.6 million in 2002-03 4.3 million in 2007-08 (6.3 million Web site user sessions in 2007-08) In-Person Reference Questions 140,000 in 2002-03 90,000 in 2007-08 (12% of all ref queries are virtual in 2007) The Changing Business Model: Trends in Library Use at UW 6

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8 Whats Important for Our Users? (Based on Surveys and Qualitative Information) Undergraduate students perceive success through library as place – Most important: Work space and computers Graduate students perceive success through timely access to resources and services – Most important: Anytime, anyplace access Faculty perceive success through collections support – Most important: Online access to wide range of resources Not just UW... Findings are similar at other academic research libraries 8

9 Library As Place: Annual Gate Counts 2002-03 to 2007-08 (in millions) 9

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12 Activities During Library Visit (In-Library Use Surveys 2008/2005) 12

13 Activity in the Library by Group 2008 Users: 73% UG, 22% Grad, 5% Faculty 13

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15 Library Use By Unit 15

16 Drilling Down by Discipline (2008 In-Library Use Survey) 16

17 Undergrad Chemistry Library Use Libraries Used by Chemistry Majors (2008 In-Library Use Survey)

18 Usefulness of New and/or Expanded Services for Undergrads : Library as Place (2007 Triennial Survey) 18

19 Usefulness of New/Expanded Services for Faculty & Grads: Integrate into My Space 19

20 Branch Library Metrics 20 AUPArtChemDramaEALEngin'rFish-OcFosterMathMusicPhysicsSW SERVICES/USE 2007-08 In-Person ref queries1,4241,3445582,0821,3742,8492,3093,3599772,6143693,974 Gate Count43,92244,974026,87246,66192,54018,399272,24027,05357,66132,94335,042 Hours (academic year week)69 486583698652655260 Photocopies (2006-07)50,27631,18441,86519,44327,89658,89645,20744,7269,44352,19911,49525,071 Initial circulation15,73017,7883,40712,10122,42316,7766,2847,79610,68522,4164,7685,490 In-Library Use6,33910,6952,6911,6642,9058,3454,6334,6518,5275,4431,9641,379 Reserves3,3632,2231,7875991,1513,2284919,9131,7624,2401,126480 All use (excl. renewals)25,43230,7067,88514,36426,47928,34910,96632,36020,97432,0997,8587,349 STAFF (permanent lines) Librarians11116.54140.752.40.751 Classified/Professional221163.52413.611 Hourly FTE (base alloc.)1.10.910.7542.30.520.72.40.71.4 Total Staff4.13.93.02.7516.59.83.510.02.458.42.453.4 PRIMARY USERSBy department, school or college Undergrad Majors (06-07)3056136041202731,6833232,109296232391108 Graduate Students 06-073557827555851,190220863197171193413 Faculty (2007)6636120162628992100903710662 In-Library Survey (2008) Number respondents11716410177972586726753126112122 Undergraduate Students39%76%81%79%72% 57%77%17%59%60%36% Graduate Students44%16%13%15%18%20%8%20%54%32%24%49% Asked for help20%7%8%14%8%7%18%8%9%14%7%12% Looked for material40%42%16%27%25%18%39%7%53%45%23%19% Worked alone34%40%62%16%62%59%46%72%40%44%69%54% Used library computer37%54%60%52%55%52%39%46%26%59%39%61% On-Site collection importance4.344.413.754.483.873.824.533.414.134.523.673.95 Staff assistance importance4.104.113.724.413.803.703.953.594.144.063.404.08 Open hours satisfaction3.523.814.003.574.003.813.983.683.793.583.463.45


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