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Library Metrics: Users, Use Trends and New Service Models Prepared by Steve Hiller Director, Assessment and Planning University of Washington Libraries.

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Presentation on theme: "Library Metrics: Users, Use Trends and New Service Models Prepared by Steve Hiller Director, Assessment and Planning University of Washington Libraries."— Presentation transcript:

1 Library Metrics: Users, Use Trends and New Service Models Prepared by Steve Hiller Director, Assessment and Planning University of Washington Libraries 1

2 University of Washington (Planning for an 8%-12% Budget Reduction Biennium) Located in Seattle metro area, population 3.2 million Comprehensive public research university – 27,000 undergraduate students – 12,000 graduate and professional students (80 doctoral programs) – 4,000 research and teaching faculty Large library system – Active assessment program – $40 million annual budget – 150 librarians on 3 campuses – 3 large libraries Main, Health Sciences, Undergrad – 12 subject branch libraries

3 Task Force on Models of Service Delivery Consolidation of service points and/or collections within a facility Consolidation of branch libraries into larger libraries Merger of branch libraries Alternative collection housing recommendations Ways to use current library space more effectively More innovative and efficient ways to deliver services to users

4 Selected Data Sources on Use and Users UW LIBRARIES Triennial Survey In-Library Use Survey Reference/Instruction Stats Circulation/ILL Stats Gate counts Web site usage Operational costs Staff numbers/costs Qualitative studies – Focus groups, interviews – Usability – Observation UNIVERSITY/OTHER Photocopies/prints Facility data (e.g. ASF) Student enrollments Faculty numbers/areas E-Metrics (journals, databases) ARL Statistics 4

5 Data Presentation Highlights Snapshot Trend Comparative – Between libraries and service points – Between user groups – With ARL or peer institutions Integrative – Data from different sources Flexible (to different audiences and groups) Right Data, In Context, Understood, Actionable

6 Traditional Library Core Business (Usually in-person) Physical Collections – Print (primarily) – Microforms – Other Facilities – House collections – Customer service & work space – Staff work space Services – Reference – Instruction – Access UW Libraries Usage Data Items Used In-Library 800,000 in ,000 in (5.5 million article downloads in ) Gate Counts 4.6 million in million in (6.3 million Web site user sessions in ) In-Person Reference Questions 140,000 in ,000 in (12% of all ref queries are virtual in 2007) The Changing Business Model: Trends in Library Use at UW 6

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8 Whats Important for Our Users? (Based on Surveys and Qualitative Information) Undergraduate students perceive success through library as place – Most important: Work space and computers Graduate students perceive success through timely access to resources and services – Most important: Anytime, anyplace access Faculty perceive success through collections support – Most important: Online access to wide range of resources Not just UW... Findings are similar at other academic research libraries 8

9 Library As Place: Annual Gate Counts to (in millions) 9

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12 Activities During Library Visit (In-Library Use Surveys 2008/2005) 12

13 Activity in the Library by Group 2008 Users: 73% UG, 22% Grad, 5% Faculty 13

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15 Library Use By Unit 15

16 Drilling Down by Discipline (2008 In-Library Use Survey) 16

17 Undergrad Chemistry Library Use Libraries Used by Chemistry Majors (2008 In-Library Use Survey)

18 Usefulness of New and/or Expanded Services for Undergrads : Library as Place (2007 Triennial Survey) 18

19 Usefulness of New/Expanded Services for Faculty & Grads: Integrate into My Space 19

20 Branch Library Metrics 20 AUPArtChemDramaEALEngin'rFish-OcFosterMathMusicPhysicsSW SERVICES/USE In-Person ref queries1,4241, ,0821,3742,8492,3093, , ,974 Gate Count43,92244,974026,87246,66192,54018,399272,24027,05357,66132,94335,042 Hours (academic year week) Photocopies ( )50,27631,18441,86519,44327,89658,89645,20744,7269,44352,19911,49525,071 Initial circulation15,73017,7883,40712,10122,42316,7766,2847,79610,68522,4164,7685,490 In-Library Use6,33910,6952,6911,6642,9058,3454,6334,6518,5275,4431,9641,379 Reserves3,3632,2231, ,1513, ,9131,7624,2401, All use (excl. renewals)25,43230,7067,88514,36426,47928,34910,96632,36020,97432,0997,8587,349 STAFF (permanent lines) Librarians Classified/Professional Hourly FTE (base alloc.) Total Staff PRIMARY USERSBy department, school or college Undergrad Majors (06-07) , , Graduate Students , Faculty (2007) In-Library Survey (2008) Number respondents Undergraduate Students39%76%81%79%72% 57%77%17%59%60%36% Graduate Students44%16%13%15%18%20%8%20%54%32%24%49% Asked for help20%7%8%14%8%7%18%8%9%14%7%12% Looked for material40%42%16%27%25%18%39%7%53%45%23%19% Worked alone34%40%62%16%62%59%46%72%40%44%69%54% Used library computer37%54%60%52%55%52%39%46%26%59%39%61% On-Site collection importance Staff assistance importance Open hours satisfaction


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