3It matters because the patient is the center of the care we provide.
4We can continue to offer great care only if we continue to have patients!
5Did you know?Patients find it easier to evaluate the quality of the service they receive than to evaluate the quality of the care they receive.Therefore, quality of service may play a bigger role in their choice of physician and practice.And if the service isn’t great ...
6Even if we provide the highest quality of care … If the patient perceives poor customer service, it could have a significant, adverse impact on the practice. For example…
7Jane Jackson, a 45-year-old wife and mother of two, comes to the clinic for shoulder pain.
8Once inside, Ms. Jackson finds the receptionist sending a text message and receives no greeting or help for several minutes.
9Ms. Jackson knows there are other options in town, so she doesn’t tolerate the poor service. She walks out the door.
10Once she leaves, she won’t come back … and it’s not just Ms Once she leaves, she won’t come back … and it’s not just Ms. Jackson the practice loses as a patient …
11Remember, Jane Jackson is a wife and mother of two Remember, Jane Jackson is a wife and mother of two. If she has a bad experience, she won’t hesitate to take her family elsewhere for healthcare.That one poor customer service experience can prove costly.
12Jane’s healthcare costs for the year are significantbecause she needs:• Initial shoulder checkupand x-ray• Follow-up visit for injury and supplies• Annual preventive exam• Acute visit to walk-in clinic• Flu vaccine
14Her 13-year-old son needs: • Annual preventive exam• Sports physical• Acute visit to familyphysician• Flu vaccine
15Her 15-year-old daughter needs: • Annual preventive exam• Sports physical and secondHPV vaccine• Acute visit to familyphysician• Third HPV vaccine• Flu vaccine
16What did that one bad customer service experience cost the practice? How many people did Ms. Jackson tell about the poor customer service?How many patients will never come to the practice as a result of that one bad visit?When you have a bad experience somewhere, how many people do you tell?
17Think about it …If Ms. Jackson had walked out of our practice, how much income would we have missed because of that one bad patient service experience?
18Who could a patient possibly deal with during a visit? Medical recordsNurseMedical assistantPhlebotomistLocum Tenens or other contracted temp workerPhysicianAny of the clinic or contracted staffRadiology staffAdministratorBillingInformation desk associateReceptionistMid-level providers
19Many people interact with a patient before, during and after a clinic visit. Just one poor exchange with someone in our clinic could turn a patient away. This could even be before the first visit, as a result of a call to the practice.Every contact with a patient or patient representative is important and should be treated as such!
20It doesn’t stop with one family An average dissatisfied patient tells 25 others about the negative experience.For every patient who complains, 20 other dissatisfied patients don’t complain.Of those dissatisfied patients who don’t complain, 10 percent will return while 90 percent won’t.It costs 10 times more to attract new customers than it does to retain current ones.An average dissatisfied patient tells 25 others about the negative experience.For every patient who complains, 20 other dissatisfied patients don’t complain.Of those dissatisfied patients who don’t complain, 10 percent will return while 90 percent won’t.It costs 10 times more to attract new customers than it does to retain current ones.Zimowski, HFMA Journal Rubin, et. al. JAMA 270
21Times are changingNational healthcare focus has shifted to put a greater emphasis on accountability.Patient satisfaction ratings, such as Centers for Medicare & Medicaid Services (CMS) indicators, are public information and readily available online for potential patients to view and compare.
23StrategyWe should identify customer service as one of our key priorities.Great patient experience is important to our patients and to our bottom line.We should identify patient service issues and address them.Are there gaps or inconsistencies in our service? Are there things that frustrate our patients that we don’t know about?
24Our plan of actionCollect information from patients about the customer service we provideCelebrate high marks from our patients, and take steps to improve service issuesDo it again and again, so our service gets better and better
25Expectations of the team If asked, agree to serve on the patient satisfaction work group, to be formed soon.Work group will collect first round of patient satisfaction information.All of us will review the collected information.We’ll celebrate areas of good service – and develop improvement projects around areas that need help.