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Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Malaysias Evolution to the Next Phase of Sustainable Space Development Presentation.

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Presentation on theme: "Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Malaysias Evolution to the Next Phase of Sustainable Space Development Presentation."— Presentation transcript:

1 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Malaysias Evolution to the Next Phase of Sustainable Space Development Presentation

2 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Table of Contents Introduction Financial Evolution of the Space Industry Factors Influencing the Commercialisation of Remote Sensing Way Forward

3 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Introduction

4 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® ATSB ® main current activities in the upstream and spin-off space technologies Scope of ATSB®

5 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® ATSB ® Milestones 2000 TiungSAT-1 was launched Malaysias first satellite 2001 MACSAT(now known as RazakSAT®) was announced as Malaysias next satellite to be launched 2011 CubeSAT & InnoSAT to be launched Near Future & Beyond RazakSAT-2 & other small satellites 2009 RazakSAT® world 1 st remote sensing satellite launched into the Near Equatorial Orbit (NeqO) 2008 Malaysian Cabinet approved COMMSAT

6 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Malaysian Involvement in Space Development Malaysia is a producer of space technology but needs to continue to develop its technological competitiveness and commercialisation implementation Development so far is focused on Remote Sensing Satellites Factors complicating development and implementation –Indigenous subcomponent manufacturing is still complicated due to a lack of depth in the underlying local industry –R&D takes a long time to complete, things out of expectations can and will occur –The pioneering spirit needs to be further nurtured in Malaysia as it is still difficult to accept calculated risk Despite these problems, technology Development of Space Technology in Malaysia has been successful

7 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Financial Evolution of the Space Industry

8 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Comparative of Remote Sensing Revenue vs Communications Interesting conclusions can be derived by comparing Space Revenues from Space Remote Sensing and Communications Comparative of Value of Studies –State of The Space Industry, 2005 Prepared for International Space Business Council by Futron Corporation –State of the Satellite Industry Report,2010 Sponsored by Satellite Industry Association prepared by Futron Corporation

9 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Year Forecast 37, , , , , , Revenue 35, , , , , ,300.00

10 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Year Forecast Revenue ,000.0

11 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Inference of Comparative Analysis The Forecast and Revenue of the Communications Satellite Market growth matches to a far better degree than that of the Remote Sensing Market This can be inferred that the reactions of the Communications Market is more predictable Why is this?

12 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Competitive Study on Remote Sensing Business - Partial or Comprehensive Many of the researches in the Space Borne services area have focused on: (a)Technical, scientific and policy issues (b)The development/public-private funding and social benefits (c)Very few studies have been conducted on the marketing/business aspects of the fast developing and advanced technology based business of Spaceborne Remote Sensing The other class of literature on the remote sensing market potential is the survey reports by global consultancy firms which list out the projected market potential quantities but focus very less on the factors contributing and the methodology adopted.

13 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Remote sensing: Pseudo vs Real Remote Sensing markets are less predictable than Communications market because the demand is pseudo ie dependent on governmental changing requirements (for example war) Also, sales of remote sensing images for decorative art is a real but insignificant market. Remote sensing products are likely to sustain themselves in commercial markets only to the extent they improve the productivity of customers e.g. by cost avoidance or increase revenues through demand or consumer driven

14 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Factors Influencing the Commercialisation of Remote Sensing

15 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Remote sensing: External factors (macro) Political Restriction due to security concern Socio cultural Changes of the future requirement may have adverse effect on the market Technological New technological advancement lead to under utilised of data collected /archive - cost Environment Recent development in climate changes lead to delay in response time Factors that require market to evolve

16 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Politics vs Technology Political systems on effectiveness improving society Effectiveness of technology improving society wellbeing Champion in Technology Relevant Adding value Making changes Tools for decision making Champion in Politics Budget

17 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Major obstacle: Financial Challenges To survive in the future, development of economically sustainable space remote sensing programmes is necessary: –Remote Sensing is considered a luxury in a recession –Space Development is still very capital Intensive –Business Case for Remote Sensing generally still unproven but must move away from subsidies –Long time for Return of Investment Different types of capital come with different levels of return on investment (ROI) requirements, depending on their tolerance for risk. A potential investor is interested in managing his total risk exposure through the life of a project, not just at a particular stage

18 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Barriers to Commercial Investment The high cost of entry requires several rounds of large financing. Contradictorily 1)Equity although can provide high value are classified as risks 2)Investors are reluctant to provide loans without cash flow or other collateral to secure them 3)Finally, as the investment matures, loans become easier to get and equity becomes more appealing. Given that most remote sensing revenues are derived from value- added products, not the raw data, commercial remote sensing firms have a strong interest in exploring vertical integration and strategic partnerships whereby the lower returns from providing data need to be counterbalanced by higher returns from value- added products.

19 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Final Thoughts

20 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Final Say The path to development is not easy nor straightforward. Technological Challenges are always there –For developing Nations, the survivability of space programmes can be called into question by just a few failures despite large successes Presently to create a sustainable economic space programme is key –Developed Nations have different space economic ecosystems –Multipart tariffs consideration to ensure sustainable growth –Financial Challenges are a concern for emerging space countries and can be the kiss of death that require continuous support from the government Joint Collaboration Development between Developing Nations –Indigenously Developed Technology can be incorporated to programmes increasing partners local content contribution –Partners also help programme validation by contribute financially –Supported by Public Finance Investment leveraging political & social recognition with the mission beneficial to the people

21 Astronautic Technology (M) Sdn. Bhd. All rights reserved, 2011, ATSB ® Thank You


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