1. System 7 EPA Enterprise Publishing Architecture

2. Publishing Business Issues Lack of integration between channels Lack of integration between channels Print, web, e-zines etc Print, web, e-zines etc Difficult to build successful electronic publishing operations Difficult to build successful electronic publishing operations Expensive Expensive Time consuming Time consuming Lack of business insight Lack of business insight Where is production concentrated? Where is production concentrated? Where and how is content being consumed Where and how is content being consumed What is generating the best ROI? What is generating the best ROI?

3. What Does System 7 Do? System 7 is the first solution to systematically address the challenges experienced by modern publishing businesses System 7 is the first solution to systematically address the challenges experienced by modern publishing businesses Implementing cross media publishing Implementing cross media publishing Rapid development and effective management of ROI-driven electronic publishing operations Rapid development and effective management of ROI-driven electronic publishing operations Tools and information to support high-level decision making - what content should I invest in? Tools and information to support high-level decision making - what content should I invest in?

4. How does this work? Innovative technology e.g. Innovative technology e.g. Rapid development for online publishing Rapid development for online publishing Dialog based management of functions such as premium content, multi-level subscription and site membership Dialog based management of functions such as premium content, multi-level subscription and site membership Visual management of XML for non-technical content creators Visual management of XML for non-technical content creators New types of system New types of system The Publication Management System The Publication Management System

5. Addressing The Business 100% focus on technology that helps publishers make more money 100% focus on technology that helps publishers make more money Using integration to reduce costs and create synergies Using integration to reduce costs and create synergies Rather than a piecemeal approach, address the whole structure of publishing businesses… Rather than a piecemeal approach, address the whole structure of publishing businesses…

6. Every publishing business has an underlying structure

7. System 7 EPA supports that structure

8. With systems handling the components of each layer 1 per organization 1 per publication 1 per unit e.g. Business News or Biotech Content

9. Executive Decision Support Provides strategic decision making support for portfolio management and ROI maximization Publication Management System Systems for managing publications and for the very rapid development of ROI driven Web and electronic publishing operations from print XML Content Store Virtualized content management systems for highly efficient XML based cross media publishing Delivering a system that is used across the business

10. How is content production distributed? · Rapid Publication Creation · Subscription and Memberships · Advertising Management · Traffic and Customer Analysis · Content Production Tracking · Content Consumption Tracking · Publication Performance Analysis · ROI Estimation and Comparison · Online Marketing Systems · E-commerce and Shopping · Classified Advertisements · Premium Content Tariffs · Community and Interactivity · Visual XML Editing · Visual Content Categorization · Workflow and Access Control · Web Services / legacy How do my publications compare to each other? What is doing well right now? I want to create content online in a word processor style environment – I do not want to know what XML code is! The Enterprise Publishing Architecture

11. XML Content Stores The System 7 Content Management Layer

12. Cross Media Publishing and Virtualization XML management optimized for cross media publishing applications XML management optimized for cross media publishing applications Virtual content management – organizational units are provided with discrete Content Stores Virtual content management – organizational units are provided with discrete Content Stores Virtualization provides powerful separation of concerns, workflow and syndication within publishers Virtualization provides powerful separation of concerns, workflow and syndication within publishers

13. Visual XML editing and standards support XML creation within easy-to-use visual editing environments (WYSIWYG style not code) XML creation within easy-to-use visual editing environments (WYSIWYG style not code) Support for default XML formats such as News Industry Text Format (NITF) Support for default XML formats such as News Industry Text Format (NITF) Use SOAP to dynamically push legacy content into System 7 Use SOAP to dynamically push legacy content into System 7 Any legacy XML format accepted Any legacy XML format accepted

14. Content Types and Hierarchical Categorization Content items organized into categorical hierarchies and user defined content types Content items organized into categorical hierarchies and user defined content types Natural method for organizing content Natural method for organizing content Provides building blocks for any structure Provides building blocks for any structure Content stores may be cascaded into other stores to create content processing and syndication pipelines Content stores may be cascaded into other stores to create content processing and syndication pipelines Powerful workflow features Powerful workflow features

15. Desktop Publishing Integration Teamed with EasyPress (supplier of the Atomik range of products) for Quark and InDesign integration Teamed with EasyPress (supplier of the Atomik range of products) for Quark and InDesign integration Easy movement of XML to and from QuarkXpress Easy movement of XML to and from QuarkXpress Easy movement of XML to and from Adobe InDesign Easy movement of XML to and from Adobe InDesign

16. Functionality for Content Markets Publishers can configure content with syndication tariffs Publishers can configure content with syndication tariffs A copy of content that has had tariffs assigned appears in a shared virtual content store that can be accessed by other publishers A copy of content that has had tariffs assigned appears in a shared virtual content store that can be accessed by other publishers Variety of tariff options Variety of tariff options No fee, sponsored by Publisher byline No fee, sponsored by Publisher byline 20p CPM (20p per 1000 displays online) 20p CPM (20p per 1000 displays online) Veto publishers not in Trusted Publishers List Veto publishers not in Trusted Publishers List Smart Advertising inclusion Smart Advertising inclusion

17. System 7 provides a special shared content store, which can act as a marketplace for publishers. When a source publisher assigns a tariff to content inside a private store, then a copy appears inside the shared store. Other publishers can include content from the shared store inside just like it were their own, but must pay the tariff specified. System 7 meters usage and passes payment to the source publisher (SOAP Web services make content available to all) Content sharing for profit

18. System 7 "Personal PMS" is a stripped down and simplified version of the Publication Management System that enables end users to quickly create their own custom magazines e.g. Consumers can create own magazines that focus on hobbies and interests and share them with friends Consumers can create own magazines that focus on hobbies and interests and share them with friends Corporate communications can create internal resources specific to industry Corporate communications can create internal resources specific to industry Custom publications for customers

19. Publication Management System The System 7 Publication Layer

20. The Publication Engine Online focused operating platform for Online focused operating platform for Magazines or newspapers with sister websites Magazines or newspapers with sister websites Online only publications e.g. Web portal Online only publications e.g. Web portal Other Electronic e.g. E-Zines, mobile Other Electronic e.g. E-Zines, mobile Rapid development of Web publishing Rapid development of Web publishing World class online publications created using skins World class online publications created using skins ROI-driven management ROI-driven management Traditional functions e.g. subscriptions Traditional functions e.g. subscriptions Modern e.g online marketing Modern e.g online marketing Classifieds, directories, shopping, community… Classifieds, directories, shopping, community…

21. Rapid Electronic Publication Development Little coding necessary Little coding necessary Predetermined Microsoft ASPX Web pages created e.g. channel.aspx Predetermined Microsoft ASPX Web pages created e.g. channel.aspx ASPX makes graphical design interactive by linking it to the PMS application ASPX makes graphical design interactive by linking it to the PMS application Presentation easily changed as needed Presentation easily changed as needed Standard PMS control panels used to setup content syndication channels Standard PMS control panels used to setup content syndication channels Adds content and structure Adds content and structure Operation fully automatic thereafter Operation fully automatic thereafter Defines content re-purposing where necessay Defines content re-purposing where necessay

22. Step 1: Define publication appearance by developing special design skins Microsoft.NET ASPX Web pages with special names (e.g. channel.aspx) are created to link the graphical design of the Web magazine, information portal or e-zine to the framework provided by the System 7 Publication Management System. Because ASPX is the most widely used commercial format on the Web, publishers can easily add bespoke objects to skins.

23. Step 2: Build publication content and structure by using control panels to define syndication channels Define hierarchical or flat channel nodes Define hierarchical or flat channel nodes Define feature lists e.g. Car News Ticker Define feature lists e.g. Car News Ticker Define slot boxes for arbitrary content Define slot boxes for arbitrary content Override feature lists and slot boxes Override feature lists and slot boxes

24. Step 3: Control Panels for Commercial Functions Content-centric traffic analysis provides deep insight Create reports to substantiate pitches to media buyers Track customer productivity by referral source Calculate ROI for pay per click-through search terms Assign new advertising to sites in a few clicks Marketing and Advertising Manage print and website subscriptions together Apply multi-level membership access control Features for site members e.g. content alerts Strategies for driving print subscriptions Subscription Access Assign micro-tariffs tariffs to premium content Create shopping channels; manage orders/fulfillment Develop rich classified advertising systems Create advanced directory services E-Commerce

25. Example: Content-centric Traffic Analysis Examine site traffic by period Examine traffic for any node by period Examine relative node traffic over time How is the business initiative to drive more traffic to news working? How has an editorial decision affected traffic distribution? Examine relative traffic by content type What percentage of traffic does product reviews account for? Leverage a range of advanced charting options to create effective reports Find out how users from different locations use your site Compare behavior of users referred by different search engine keywords And more functions that deliver commercial advantage…

26. Example: Classified Advertising Define XML format for each advert type Define XML format for each advert type Include all necessary data Include all necessary data No pictures, 1 picture, 5 pictures etc No pictures, 1 picture, 5 pictures etc Define searches using XPATH, XQUERY Define searches using XPATH, XQUERY Standard full text site search works also Standard full text site search works also Customer gets URL for managing advert Customer gets URL for managing advert Adverts stored inside XML Content Store Adverts stored inside XML Content Store Usual workflow features are available Usual workflow features are available Create moderated classifieds Create moderated classifieds Customer change status to draft Customer change status to draft

27. Why Use a PMS? Rapidly create new publications Rapidly create new publications Take control of commercial operation Take control of commercial operation Adapt and refine your business Adapt and refine your business Apply strategy with clicks not coding Apply strategy with clicks not coding Test different revenue techniques as needed Test different revenue techniques as needed Empirically evaluate different approaches Empirically evaluate different approaches Leverage innovate new technology Leverage innovate new technology Build out commercial operations Build out commercial operations Classifieds, directories, shopping, forums… Classifieds, directories, shopping, forums… Make print and electronic work in synergy Make print and electronic work in synergy

28. Executive Decision Support The System 7 Corporate Layer

29. Knowledge driven What actual quantities of content are being produced? What actual quantities of content are being produced? Word count news, reviews, features etc Word count news, reviews, features etc Production by group and individual Production by group and individual What content is being consumed? What content is being consumed? What is the breakdown by type and publication? What is the breakdown by type and publication? What are the trends, what is doing well? What are the trends, what is doing well? Where is my best ROI being delivered? Where is my best ROI being delivered? Compare production to consumption Compare production to consumption Plus new features tba… Plus new features tba…

30. System 7 Advantage Drive your publishing business

31. Do better, faster, for less Focus on new media, not technology Focus on new media, not technology Print and online in synergy Print and online in synergy Eliminate coding requirements Eliminate coding requirements Reduce project management overhead Reduce project management overhead Standardize on one set of control panels Standardize on one set of control panels Implement cross media publishing Implement cross media publishing Move faster Move faster Launch new initiatives dramatically faster Launch new initiatives dramatically faster Respond to market conditions Respond to market conditions Competitive advantage Competitive advantage Leverage cutting edge commercial systems Leverage cutting edge commercial systems Digital nerve system for knowledge based execution Digital nerve system for knowledge based execution