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Yulia Dorofeeva, Martina Valkovicova, Levi Wood Yulia Dorofeeva, Martina Valkovicova, Levi Wood.

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Presentation on theme: "Yulia Dorofeeva, Martina Valkovicova, Levi Wood Yulia Dorofeeva, Martina Valkovicova, Levi Wood."— Presentation transcript:

1 Yulia Dorofeeva, Martina Valkovicova, Levi Wood Yulia Dorofeeva, Martina Valkovicova, Levi Wood

2 Agenda The Company Product Shipping Import procedure Tariffs and taxes Volumes and distribution Customers Competitors Marketing and promotion Summary and conclusions Questions

3 The Company history dates back to 1867 distilling company producer of wide range of popular spirits spirits ranked among the best on Slovak market traditional recipes

4 Product Zbojnícka slivovica - 52 % distilled spirit traditional method made of juicy plums and crystal-clear Tatra water

5 Shipping Shipping Shipped as a pre-packaged and sealed product Standard shipping box - 12 bottles per box - 60 boxes per pallet Based on Movement by NVOCC from Slovakia to Canada Total Cost – approx $ 1010 USD

6 Import Procedure Import Procedure 1. Obtain Import Permit 2. Pass Inspection from CFIA and CBSA 3. Determine Appropriate Tariffs 4. Ship Product 5. Further Inspection 6. Distribution/sale

7 Tariffs and Taxes Tariffs and Taxes HS Code : Fruit Brandy - Beverages, Spirits, and Vinegar Covered by the Canada – European Union Trade Agreement - Wine and Spirits Agreement (2003) - Potential Free Trade Agreements in the Future MFN status applies as does Consolidated Tariff policy Federal Tariff – 24.5 c/ Litre spirit alcohol Excise Tax – $11.69/ L pure alcohol GST – 5%

8 Tariffs regulations Based on a Single 700 ml Bottle EuroCAD Original Cost Shipping Warehousing Fee Insurance Canadian Tariff Duties Federal Excise Tax Total Cost BCLS Markup inc pst Cost + Markup Profit Total Selling Price Profit Margin32.99%

9 Exchange Rate Risk

10 Customers According to the statistics, there are about 2, 5 mln of people at the age of in BC. About 50% of them consume alcohol spirits People of Eastern European Origins

11 Consumption Increase from 8.18 litres per capita in 2002 to 8.53 litres in 2005 and 9.2 litres in DollarsLitres Domestic spirits Import spirits

12 Competitors Three levels of competition: - world-known brands of spirits (whiskey, vodka) - national drinks (rakia, schnapps etc) - different types of spirits from plums

13 Volumes and distribution Distribution places: - BC liquor stores - Bars, clubs, restaurants

14 Marketing Marketing research Promotion tools: - Sample testing - Point of purchase advertising/samples - Social media (meetup.com) promotion

15 Summary & conclusions Great opportunity!

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