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CCA Global Expo Competing in a Connected World April 17-19, 2013.

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Presentation on theme: "CCA Global Expo Competing in a Connected World April 17-19, 2013."— Presentation transcript:

1 CCA Global Expo Competing in a Connected World April 17-19, 2013

2 CCA Global Expo Competing in a Connected World April 17-19, 2013 Moderators: Corrina Hudsonpillar Marketing & Public Relations Supervisor Nex-Tech Wireless Colleen Wright Assistant General Manager/Marketing Cellular One of East Central Illinois Panelist: C Spire Wireless Donna Morgan Greg Pruitt Bluegrass Cellular Michelle Tonietti-Goodman GCI Maureen Moore, Vice President

3 CCA Global Expo Competing in a Connected World April 17-19, 2013

4 Trends driving Shared Data Plans: Increasing use video streaming and simplicity to use hotspots via Smartphones Carrier spectrum constraints Smartphone penetration and use of multiple wireless devices, such tablets, MiFi, and data cards. Commoditization of Voice and Messaging services Growth of public WiFi networks and WiFi off-loading Data and Device Trends

5 Source: : Yankee Group 2010 Consumer Survey, December, n=15,029 Yankee Group 2011 Consumer Survey, December, n=15,026 Yankee Group 2012 Consumer Survey, December, n=15,803

6 The average American spends more than 41 hours each week engaging with content across all screens 19.8M Tablets in households with TV (Q ) THE CROSS-PLATFORM REPORT | Q Data and Device Trends Tablet Ownership Among All Consumers Apple 15% Samsung 9% Google 2% Tablet Ownership Among All Consumers Apple 15% Samsung 9% Google 2% Source: Yankee Group 2012 Consumer Survey, December, n=15,803

7 American smartphone owners lead all countries in daily mobile video usage (31 percent use at least once per day). Data and Device Trends U.S. smartphone owners are equally likely to watch video via mobile internet and apps (72 percent) U.S. smartphone owners are equally likely to watch video via mobile internet and apps (72 percent)

8 Includes: Unlimited Talk and Messaging Mobile Hotspot Data Options: 1 GB - $50 – lowest price 2GB - $60 up to 50 GB - $375 o 2GB increase for $10 more $15/1GB - Data Overage Restrictions Consumer – up to 10 lines Small Biz – up to 25 lines April 17, Shared Data – Verizon Wireless Pricing: $40 – Smartphone $30 – Basic phone $20 – Data Only Devices $10 – Tablets $5 – Connected devices Usage Control - $4.99/mo. per device

9 Includes: Unlimited Talk and Messaging Mobile Hotspot Data Options: 1 GB - $40 – lowest price 4GB - $70 up to 50 GB - $500 o 2GB increase for $10 more $15/1GB - Data Overage $15/device for corporate , sites and apps Restrictions Consumer – up to 10 lines Small Biz – up to 25 lines Shared Data – AT&T Wireless Pricing: $45 – Smartphone $5 off with 4GB and each 2GB increase for $30 lowest price with 10 GBs $30 – Basic phone $20 – Data Only Devices $10 – Tablets AT&T Wireless

10 Verizon: o Only offer Shared Data plan – simplicity o Focus on Overage Control and Management Text Alerts Usage Control $4.99/mo. per device o Includes access to business , apps, etc. in plan AT&T: o Offer tiered data plans and Shared Data plans – personalized o Smartphone rate plan discount with higher data purchase - complicated $45 Smartphone rate - $5 higher than Verizon $5 off with 4GB and each 2GB increase for $30 lowest price with 10 GBs o $15/device for access to business , apps, etc. o Offers no usage controls for Smartphones, tablets, etc. April 17, Shared Data – What are the Differences?

11 Personalized Shared Data+ Plans C Spire Wireless

12 C Spire Wireless – Corporate Overview The nations largest privately-held wireless communications company in business for 25 years with nearly 1 million subscribers. Headquartered in Ridgeland, Mississippi and providing wireless service in Mississippi, Tennessee Florida, and Alabama C Spire provides personalized wireless services and premier mobile communications devices to consumers and businesses in four states through 65 retail locations, B2B corporate and government sales teams, online at cspire.com and through its Telesales group 4G LTE has launched in 37 markets

13 C Spire Wireless – Personalized Suite of Services One-of-a- kind rewards program Find what you like, without all the searching Engaging you to shape personalized wireless Personalized news, articles, & content Personalized Rate Plans without Overage Shared Data+ – Multi-Screen, Tiered Data Unlimited Data – Optional Video Streaming

14 Personalized Shared Data plans Data Options: $50 – 1 GB $60 – 2 GB $70 – 4 GB Up to $600 – 70 GBs Data Options: $50 – 1 GB $60 – 2 GB $70 – 4 GB Up to $600 – 70 GBs

15 Shared Data plans – C Spire Difference C Spire VerizonAT&T Overage Control FREE Plus – Data Manager $4.99/mo. per device NA Data Overage Optional Data Top-Up Pass $10 – 500 MB $15 – 1 GB up to $75 – 5 GBs $15/1GB Rate Plan Options Shared Data Choice Data with unlimited data and optional video streaming Shared Data Tiered Data

16 Data Manager datapass.cspire.com All users can see available data Only the Authorized Data Manager can purchase a Shared Data+ pass Must be done over Cellular DATA connection.

17 Data Manager - Low Water Mark As the data is used once only 20% is remaining, C Spire will alert the Authorized Data Manager that they are running low on Data.

18 Data Manager - Authorized Data Manager Receive low watermark texts Only user that can Top Up the account Can be a feature phone or a smart phone

19 Personalized Shared Data+ – Target Segment Multi-line and multi-device Users –Trend of data device migration from broadband plans to Shared Data+ Business Users –SOHO –Enterprise –Government

20 Personalized Shared Data vs. Choice Data plans Shared DataChoice Data Target Users Multi-device Users, lines 3+ Individual, Prepaid, DataTiered and Shared Data Includes video streaming and tethering No Data Throttling Unlimited Data Optional video streaming and tethering Data Throttling Applies Voice Messaging Unlimited Talk Unlimited Metered or Unlimited Options Unlimited Data Controls Included FREE Authorized Data Manager Optional Top-Up Pass Included FREE Optional Top-Up Pass Optional Opt-Out for Data Pass

21 Personalized Shared Data vs. Choice Data plans Shared DataChoice Data 1 line $40 Smartphone $60 2 GB $100 Total $80 Smartphone Unlimited Data 30 mins. Video Streaming $80 Total 2 lines$80 Smartphones $70 4 GB $150 Total or $160 6 GB $160 Smartphones Unlimited Data 30 mins. Video Streaming $160 Total 3 lines $120 Smartphones $ 80 8 GB $200 Total or $ GB $240 Smartphones Unlimited Data 30 mins. Video Streaming $240 Total 4 lines$160 Smartphones $ GB $260 Total or $ GB $320 Smartphones Unlimited Data 30 mins. Video Streaming $320 Total

22 CCA Global Expo Competing in a Connected World April 17-19, 2013


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