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QR Codes Linking the real world with the digital world.

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Presentation on theme: "QR Codes Linking the real world with the digital world."— Presentation transcript:

1 QR Codes Linking the real world with the digital world.

2 What are QR Codes 2D barcode readable by mobile devices Requires a QR Code reader application

3 QR Code Types Static –Instructions direct from QR code to mobile device. No additional support service required Dynamic –QR Code connects mobile device to rich content delivery service via 3G/Wifi network.

4 Static QR Code example Contact information

5 Static QR Code example Send an

6 Static QR Code example Direct Call

7 Static QR Code Example SMS Text Message

8 Static QR Code (Mobile Friendly) Websites

9 Static QR Code Example Real-time Navigation

10 Static QR Code Video Links

11 Dynamic QR Codes Advantages –Adaptable content and presentation –Tracking and analytics Disadvantages –Requires 3G/Wifi/Internet access to function

12 Dynamic QR Codes Vcard+ –Include Photo –Downloadable vCard –Lever Social Media Links –Updatable changeable content –Direct dial –Direct navigation –Usage statistics

13 Dynamic QR Codes URL (mobile friendly) –Change target URL –Tracking and statistics

14 Dynamic QR Codes Full Service Mobile Friendly Marketing Platforms using dynamic codes

15 QR Code Do's Be Mobile Friendly

16 QR Code Do's Branding and Identity –Recognition and trust

17 QR Code Do's Simple to the point examples

18 QR Code Don'ts Default Website for computer use

19 QR Code Don'ts Mysterious QR Codes –bit.ly/NVqUGK = ???? (what is this?)

20 QR Code Tips Be mobile friendly Be relevant Add value Keep it simple Interact

21 More Information Making your own QR Codes –http://qr.odoa.eu –http://blog.qr4.nl Dynamic QR Codes –http://qr.odoa.eu Full Service QR Codes –http://mkb.odoa.eu

22 Presentation by: Ben van Sas Jeroen Steeman Adres0D0A - QR Code Nederland Sint Nicasiusstraat EW Heeze Noord Brabant Nederland Telefoon +31 (0) Telefoon +31 (0) Mobile Marketing Services and Solutions with QR Codes


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