1. 1 Ericson University November 2013

2. 2 Antimicrobial Wiring Devices

3. Introduction Overview Sales Collateral Launch – Target Markets – Target Customers – Product Samples – Product Availability – Pricing 3 Antimicrobial (AM) Wiring Devices

4. Whats So Special About Perma-Kleen Antimicrobial Wiring Devices Anyway? 1) The ONLY AM Wiring Devices Available 2) Clear Product Differentiation 3) Undeniable Value Proposition 4) Unique Leverage / Positioning 5) Distribution Tipping Point 6) Peace of Mind and Security 4 Introduction

5. What Does Antimicrobial Mean? – Antimicrobial Compounds / Additives Disrupt Micro-organisms' Attempt to Live and Multiply – Surface Area Is Undesirable for Microbial Population / Growth 5 Overview

6. How Is It Measured? – Log Kill, Percent Kill, Log Reduction – Measure of the Starting Population Minus the Number of Surviving Organisms – Results Reported as a Logarithm of the Killed Organisms Log Kill Percent Kill 6 Overview

7. Example – Starting Population = 1,000,000 Organisms – Surviving Population = 750 Organisms – Log Kill: = Log (1,000,000 – 750) = Log (999,250) = 5.9997 – Percent Kill: = (999,250 / 1,000,000) * 100% = 0.999 * 100% = 99.9% 7 Overview

8. How Do AM Wiring Devices Work? – Antimicrobial Additives Embedded in Polymer – All Components Are Treated – Inhibits / Reduces / Controls Growth Bacteria Molds Mildews Fungi 8 Overview

9. How Do AM Wiring Devices Work? – Not a Surface Treatment – Additives Embedded in Polymer – Additives Gradually Released to Surface to Provide Continual, Long Lasting Activity – Antimicrobial Additives Bloom To Surface If Nicked or Scraped – Resistant to High Pressure Hose-down – Will Not Wash Off 9 Overview

10. Ericson AM Wiring Device Performance – Escherichia (E.Coli) Gram (-) Log Reduction > 4.8 Log Reduction > 99.998% – Staphylococcus (Staph) Gram (+) Log Reduction > 3.9 Log Reduction > 99.98% 10 Overview Woodhead Device Ericson Device

11. Ericson AM Wiring Device Performance – Patent Pending – UL Listed – Made In The USA – Independently Tested and Certified by Industry's Most Well Respected Laboratory JIS Z2801 Bacterial Challenge 11 Overview

12. What You Cant Say – Perma-Kleen … Kills Germs and Bacteria What You Can Say – Perma-Kleen … Inhibits the Growth of Bacteria Reduces the Growth of Bacteria Controls the Growth of Bacteria 12 Overview

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14. 14 Datasheet

15. 15 Datasheet

16. 16 Datasheet

17. 17 Datasheet

18. 18 White Paper

19. 19 Markets Target Markets – Poultry Processing – Seafood Processing – Meat Processing – Pharmaceutical Processing – Food Packaging – Food Preparation – Agriculture – Beverage Processing – Medical / Health Care

20. 20 Customers Target Customers – Initial Focus on Food / Beverage Processing – Regional Targets Identified Target Positions – Management Levels with Vested Interested Safety / Quality Plant Management Corporate Management / Engineering

21. 21 Product Samples Sales Rep – Samples Available Upon Request Customer – Samples Available Upon Request – Some Customers Will Test / Validate Performance Availability – Rep Samples 2 – 3 Weeks – Customer Samples Currently Available

22. 22 Launch Strategy – Initially Focused on Key Customer Penetration – Broad Introduction to Follow Pricing – Currently Available – Contact RSM or SSR Availability / Delivery – 2 – 3 Weeks ARO

23. 23 Product Configurator Update

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25. 25 Ericson University November 2013