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1 Ericson University November 2013. 2 Antimicrobial Wiring Devices.

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Presentation on theme: "1 Ericson University November 2013. 2 Antimicrobial Wiring Devices."— Presentation transcript:

1 1 Ericson University November 2013

2 2 Antimicrobial Wiring Devices

3 Introduction Overview Sales Collateral Launch – Target Markets – Target Customers – Product Samples – Product Availability – Pricing 3 Antimicrobial (AM) Wiring Devices

4 Whats So Special About Perma-Kleen Antimicrobial Wiring Devices Anyway? 1) The ONLY AM Wiring Devices Available 2) Clear Product Differentiation 3) Undeniable Value Proposition 4) Unique Leverage / Positioning 5) Distribution Tipping Point 6) Peace of Mind and Security 4 Introduction

5 What Does Antimicrobial Mean? – Antimicrobial Compounds / Additives Disrupt Micro-organisms' Attempt to Live and Multiply – Surface Area Is Undesirable for Microbial Population / Growth 5 Overview

6 How Is It Measured? – Log Kill, Percent Kill, Log Reduction – Measure of the Starting Population Minus the Number of Surviving Organisms – Results Reported as a Logarithm of the Killed Organisms Log Kill Percent Kill 6 Overview

7 Example – Starting Population = 1,000,000 Organisms – Surviving Population = 750 Organisms – Log Kill: = Log (1,000,000 – 750) = Log (999,250) = – Percent Kill: = (999,250 / 1,000,000) * 100% = * 100% = 99.9% 7 Overview

8 How Do AM Wiring Devices Work? – Antimicrobial Additives Embedded in Polymer – All Components Are Treated – Inhibits / Reduces / Controls Growth Bacteria Molds Mildews Fungi 8 Overview

9 How Do AM Wiring Devices Work? – Not a Surface Treatment – Additives Embedded in Polymer – Additives Gradually Released to Surface to Provide Continual, Long Lasting Activity – Antimicrobial Additives Bloom To Surface If Nicked or Scraped – Resistant to High Pressure Hose-down – Will Not Wash Off 9 Overview

10 Ericson AM Wiring Device Performance – Escherichia (E.Coli) Gram (-) Log Reduction > 4.8 Log Reduction > % – Staphylococcus (Staph) Gram (+) Log Reduction > 3.9 Log Reduction > 99.98% 10 Overview Woodhead Device Ericson Device

11 Ericson AM Wiring Device Performance – Patent Pending – UL Listed – Made In The USA – Independently Tested and Certified by Industry's Most Well Respected Laboratory JIS Z2801 Bacterial Challenge 11 Overview

12 What You Cant Say – Perma-Kleen … Kills Germs and Bacteria What You Can Say – Perma-Kleen … Inhibits the Growth of Bacteria Reduces the Growth of Bacteria Controls the Growth of Bacteria 12 Overview

13 13

14 14 Datasheet

15 15 Datasheet

16 16 Datasheet

17 17 Datasheet

18 18 White Paper

19 19 Markets Target Markets – Poultry Processing – Seafood Processing – Meat Processing – Pharmaceutical Processing – Food Packaging – Food Preparation – Agriculture – Beverage Processing – Medical / Health Care

20 20 Customers Target Customers – Initial Focus on Food / Beverage Processing – Regional Targets Identified Target Positions – Management Levels with Vested Interested Safety / Quality Plant Management Corporate Management / Engineering

21 21 Product Samples Sales Rep – Samples Available Upon Request Customer – Samples Available Upon Request – Some Customers Will Test / Validate Performance Availability – Rep Samples 2 – 3 Weeks – Customer Samples Currently Available

22 22 Launch Strategy – Initially Focused on Key Customer Penetration – Broad Introduction to Follow Pricing – Currently Available – Contact RSM or SSR Availability / Delivery – 2 – 3 Weeks ARO

23 23 Product Configurator Update

24 24

25 25 Ericson University November 2013


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