5BandwagonThe Bandwagon uses social evidence to legitimize itself and become attractive. It plays heavily on the need for belonging, making the group a desirable place to be.
6BandwagonThe main theme is very recognizable: "everybody's doing it!" The technique here is one of the revival show. Fill a hall or stadium, march a million men in a parade. Use pomp and circumstance, music, flags, colors, movement, all the dramatic arts. The user of the Band Wagon device appeals to the desire common to most of us, to follow the crowd.
7Testimonial or Endorsement Involves persuading people to support an issue or candidate because well-known individuals, such as a prominent government official or famous entertainer, offer such support.
10Transfer or Association Involves associating a candidate with a respected person, group, or symbol.
11Transfer or Association Good feelings, looks, or ideas transferred to the person for whom the product is intended.
12Transfer or Association In the Transfer device, symbols are constantly used. The cross represents the Christian church. The flag represents the nation. Transfer uses symbols to stir emotions. At their very sight, in an instance, we can be aroused to a myriad of complex of feelings with respect to a subject. The Transfer device can be used for and against causes and ideas.
16Name CallingThe propagandist appeals to hate and fear by giving "bad names" to groups, nations, races, practices, beliefs and ideals they would have us condemn and reject. Name calling can also accomplished by implication with a "bad name". Such as the headline: "so and so visits communist China, ignores human rights issue."
17Glittering Generalities Uses broad, sweeping statements that sound impressive but have little real meaning.
18Glittering Generalities A common element of glittering generalities are intangible nouns that embody ideals, such as dignity, freedom, fame, integrity, justice, love and respect.
22Plain FolksUsed by politicians, business leaders, ministers and etc. to win our confidence by appearing to be people like ourselves--"just plain folks among the neighbors." This is especially true during election years. Politicians kiss babies, eat apple pie, wave the flag (transfer device) go to picnics; they show up at places or do things they would never usually do just to show that they are just like us.
24Card StackingAttempts to persuade people to support a candidate or issue by making the positive characteristics far outweigh the negative. It can also be used to make the negative far outweigh the positive for opposing sides.
25Card StackingThe propagandist using card stacking will omit facts and offer false testimony. They will create a smoke screen by raising a new issue when a position cannot be defended or becomes embarrassing.
26Other Techniques Misery - Appeals to pity or sympathy to gain support. Fancy Words - Use of elegant or technical sounding words to persuade and camouflage the truth.Word Magic - Uses emotional or catchy words to create a positive feeling and makes it easier to remember the product or idea.
27Other TechniquesBlack and White - Presents an issue as having only two choices. If you don’t like one choice, you must choose the otherSimplicity and Repetition - Keep it simple and say it often enough so people will remember it and believe it
28Identify these propaganda techniques “Voters deserve a candidate who knows they don’t have a lot of money to spare for fancy government programs. I’ve worked hard all my life. I promise to handle the city’s money as if it were my own.”Glittering Generalities
29“Don’t be left out, most people agree with us, you should too.” Which technique is being used?Bandwagon
30“I’m going to Disney World after the Super Bowl says, Drew Brees” Which technique is being used?Testimonial or Endorsement
31. “My opponent promises to cut the city budget to increase police protection and to open new firestations all at the same time. Ladies and gentlemen,my opponent is either a magician or a fool.”Name Calling
32A candidate shoots a commercial and shows him helping to build a house.Which technique is being used?Plain Folks
33A lawyer makes a commercial standing by famous New Orleans landmarks. Which technique is being used?Transfer or association
34Techniques of Persuasion/Propaganda: card stackingbandwagontestimonial/endorsementplain folkstransfer/associationglittering generalitiesname calling