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1 © 2006 I5gold.com® Mike Filsaime, Paulie Sabol, Donna Fox, and Tom Beal Copyright Notice All rights reserved. No part of this publication may be reproduced.

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Presentation on theme: "1 © 2006 I5gold.com® Mike Filsaime, Paulie Sabol, Donna Fox, and Tom Beal Copyright Notice All rights reserved. No part of this publication may be reproduced."— Presentation transcript:

1 1 © 2006 I5gold.com® Mike Filsaime, Paulie Sabol, Donna Fox, and Tom Beal Copyright Notice All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical. Any unauthorized use, sharing, reproduction, or distribution is strictly prohibited. Legal Notice While attempts have been made to verify information provided in this publication, neither the author nor the publisher assumes any responsibilities for errors, omissions, or contradictory information contained in this document. This document is not intended as legal, investment, or accounting advice. The purchaser or reader of this document assumes all responsibility for the use of these materials and information. Mike Filsaime, Paulie Sabol, Donna Fox, and Tom Beal, By Special Arrangements, Inc and MikeFilsaime.com, Inc. assumes no responsibility or liability whatsoever on behalf of any purchaser or reader of these materials.

2 2 Instant Product Creation by i5Gold.com How To Instantly Create Money Making Products Month After Month To Create Your Own Suite Of Branded Products

3 3 Why It Is Important To Have Your Own Products? You Establish A Brand That Customers Come To Trust You Establish A Brand That Customers Come To Trust You Have Products To Cross Sell You Have Products To Cross Sell You Can build a Huge Affiliate Base You Can build a Huge Affiliate Base Your Have A Suite Of Products To Make Yourself A Professional Force In The Marketplace Your Have A Suite Of Products To Make Yourself A Professional Force In The Marketplace You Can Create A Marketing Funnel Process You Can Create A Marketing Funnel Process

4 4 Branding You Establish Trust With One Product, All Of Your Products Are Then Sold With Instant Credibility. You Establish Trust With One Product, All Of Your Products Are Then Sold With Instant Credibility. You Are Creating An Asset To Sell Off If Needed. You Are Creating An Asset To Sell Off If Needed. Keep A Similar Name With Your Products e.g. - -generator, Impact-, -FX, Pro-, Stealth etc. Keep A Similar Name With Your Products e.g. - -generator, Impact-, -FX, Pro-, Stealth etc. Keep A Similar Look And Feel To Product and Site Design Keep A Similar Look And Feel To Product and Site Design

5 5 Types Of Products - Books Print Books, Ebooks You Write Print Books, Ebooks You Write Print Books, Ebooks You Have Ghost Written Print Books, Ebooks You Have Ghost Written Print Books, Ebooks That You Have Transcribed Print Books, Ebooks That You Have Transcribed Print Books, Ebooks You Have Co Authored Print Books, Ebooks You Have Co Authored Print Books, Ebooks You Have Co Authored that you just add you name too. Print Books, Ebooks You Have Co Authored that you just add you name too.

6 6 Types Of Products - Media Audio In MP3, MP3 to CD, CD Quality Audio In MP3, MP3 to CD, CD Quality Camtasia Videos for the Web Camtasia Videos for the Web Camtasia Videos for CD ROM Camtasia Videos for CD ROM Video for the Web Video for the Web Video for DVD Video for DVD Preloaded IPODs or other Media Players (e.g. Rich-Dad, Poor-Dad Audio book with Player.) Preloaded IPODs or other Media Players (e.g. Rich-Dad, Poor-Dad Audio book with Player.)

7 7 Types Of Products - Services Membership Sites Membership Sites Provide Advertising, Templates, Keywords, Traffic, Partners, Dating, Online Software etc.. Provide Advertising, Templates, Keywords, Traffic, Partners, Dating, Online Software etc.. PLR Products, Public Domain PLR Products, Public Domain Consulting Consulting Interviews Interviews You Name It… You Name It…

8 8 Types Of Products - Software Website Based – (WordTracker) Website Based – (WordTracker) Digital For Desktop (SeoElite) Digital For Desktop (SeoElite) Digital For Personal Website (PLG) Digital For Personal Website (PLG) Shipped (Visual Communicator) Shipped (Visual Communicator)

9 9 Types Of Products - Physical Create - Gadgets, Gizmos, Widgets, Tools, Hardware Create - Gadgets, Gizmos, Widgets, Tools, Hardware Import - Gadgets, Gizmos, Widgets, Tools, Hardware Import - Gadgets, Gizmos, Widgets, Tools, Hardware

10 10 Types Of Products - Events Have A Themed Event And Record The Event For A Product Have A Themed Event And Record The Event For A Product

11 11 Types Of Products - You You Sell Your Professional Services You Sell Your Professional Services

12 12 Process Of Product To Market Market Research – Find Out What They Want Market Research – Find Out What They Want Survey Process Survey Process Brain Storm Process Brain Storm Process Design and Logistics Process Design and Logistics Process Creation Process Creation Process Pre-Launch and Launch Process Pre-Launch and Launch Process Affiliate Process Affiliate Process Sales Process - Lead Capture, Follow Up, and Sales Copy Sales Process - Lead Capture, Follow Up, and Sales Copy Merchant Transaction and Fulfillment Process Merchant Transaction and Fulfillment Process Ongoing Traffic Ongoing Traffic Update Versions Update Versions Tie Ribbons Around Product – Coke, Diet Coke, Cherry Coke etc.. Tie Ribbons Around Product – Coke, Diet Coke, Cherry Coke etc.. Create Advanced Deluxe High End Versions Create Advanced Deluxe High End Versions Ongoing Testing And Improvement Of Process Ongoing Testing And Improvement Of Process

13 13 Market Research See i5Gold Topic - Stealth Market Research From July 5 th On Market Research See i5Gold Topic - Stealth Market Research From July 5 th On Market Research Find Markets, Not Products Find Markets, Not Products Find a HOT and HUNGRY Market. Find a HOT and HUNGRY Market. Study what and why they are buying in that market. Study what and why they are buying in that market.

14 14 Survey Process Ask the market what else they may want. Ask the market what else they may want. Use Online Forums Use Online Forums Use Your Forum Use Your Forum Use A Blog Use A Blog Google Adwords to a Survey Page (Fly Catcher) Google Adwords to a Survey Page (Fly Catcher) Ask Your Customers Via Ask Your Customers Via Use Survey/Poll Software – Fantastico Free Use Survey/Poll Software – Fantastico Free Ask Of Existing Products and Services and find out What People Do Not Like About them Or Would Wish They Could Do Ask Of Existing Products and Services and find out What People Do Not Like About them Or Would Wish They Could Do Think Of Times When People Asked You: How Did You Do That? Think Of Times When People Asked You: How Did You Do That?

15 15 Brain Storm Process Shut off Your , IM, PC, Phone, And Get To A Quiet Relaxing Room. Shut off Your , IM, PC, Phone, And Get To A Quiet Relaxing Room. Get Some Coffee or Preferred Beverage Get Some Coffee or Preferred Beverage Put On Some Soft, Inspiring, Instrumental Background Music Put On Some Soft, Inspiring, Instrumental Background Music Put On Comfortable Clothing Put On Comfortable Clothing Use A New Blank Legal Pad Use A New Blank Legal Pad Write Down Everything That Comes To Mind Write Down Everything That Comes To Mind Think Of Existing Products and Services and Think Of Ways To Add A New Twist Based on Survey Data and Your Own Brainstorming Think Of Existing Products and Services and Think Of Ways To Add A New Twist Based on Survey Data and Your Own Brainstorming Get With Your Mastermind or Peers and get Feedback, ideas, and Suggestions. Get With Your Mastermind or Peers and get Feedback, ideas, and Suggestions. Organize Your Notes and Compile a Design and Logistics Process (next page…) Organize Your Notes and Compile a Design and Logistics Process (next page…)

16 16 Design and Logistics Process Now Take Your Brainstorm Notes And Create: Now Take Your Brainstorm Notes And Create: A Word Documents, with Screen Pics and Drawings if needed, of what the Product needs to do, how it works, how it should look. A Word Documents, with Screen Pics and Drawings if needed, of what the Product needs to do, how it works, how it should look. How The Pre launch and JV / JV Blog Will Flow How The Pre launch and JV / JV Blog Will Flow How The Sales Process will go. How The Sales Process will go. How The Copy Will Get Done How The Copy Will Get Done What Merchant Account You Will Use What Merchant Account You Will Use How Fulfillment will be done How Fulfillment will be done What Affiliate Program You Will Use and the Tools you will Provide What Affiliate Program You Will Use and the Tools you will Provide What Price Points You Will Test What Price Points You Will Test What Your Backend Process Will Be What Your Backend Process Will Be

17 17 Creation Process Do It Your self Do It Your self Out Source or Have Produced by Staff Out Source or Have Produced by Staff Resources Resources Elance.com Elance.com Guru.com Guru.com RentACoder.com RentACoder.com Scriptlance.com Scriptlance.com Craiglist.org Craiglist.org Hire A Professional Firm From a Google Search Hire A Professional Firm From a Google Search

18 18 Creation Process, Contd When Using Lance Sites Here are a few Tips When Using Lance Sites Here are a few Tips Create A Detailed Version of Your Request stating: Create A Detailed Version of Your Request stating: This is The General Idea, But more details will be given and I will not be charged for Additional Requests. This is The General Idea, But more details will be given and I will not be charged for Additional Requests. I will Provide Additional Details When Needed I will Provide Additional Details When Needed This is an Easy Job For A Person That Knows What They Are Doing. This is an Easy Job For A Person That Knows What They Are Doing. Please Reply with SECRET CODE: XYAG when replying to this Bid so I know You Read it. Any Replies without this code will not be considered.Please Reply with SECRET CODE: XYAG when replying to this Bid so I know You Read it. Any Replies without this code will not be considered. You will be required to Fix All Bugs and be Available for Such Bugs and related Tweaks for 90 Days at the rate of 1-2 hours per day, 4 Days a week. You will be required to Fix All Bugs and be Available for Such Bugs and related Tweaks for 90 Days at the rate of 1-2 hours per day, 4 Days a week. Make Sure They Use Secret Bid. – Many Use Copy/Paste Replies Make Sure They Use Secret Bid. – Many Use Copy/Paste Replies

19 19 Creation Process, Contd Do Not Take First Bid Just Because You Are Excited Do Not Take First Bid Just Because You Are Excited Evaluate All Bids Based on Price, Time, Developer Feedback Rating. Evaluate All Bids Based on Price, Time, Developer Feedback Rating. Do Not Go On Feedback Alone. They Tend to Solicit Nice Feedback even when Jobs are Not Done As Asked – Use It As A Guide only and not the Be all and End All. Do Not Go On Feedback Alone. They Tend to Solicit Nice Feedback even when Jobs are Not Done As Asked – Use It As A Guide only and not the Be all and End All. Use Escrow In House. Pay 33/33/33 – Inception, Beta, Completion. Use Escrow In House. Pay 33/33/33 – Inception, Beta, Completion. If in House Does Not Have Escrow, Use 3 rd Party Escrow (if Using Developer for first time.) If in House Does Not Have Escrow, Use 3 rd Party Escrow (if Using Developer for first time.)

20 20 Creation Process, Contd If Work Is Done Good, and You Have Ideas For More Products and Services, Try To See If You Can Hire Them Fulltime AND Exclusive. If Work Is Done Good, and You Have Ideas For More Products and Services, Try To See If You Can Hire Them Fulltime AND Exclusive. Make Them a PARTNER on projects and you will get better work and faster fixes on Bugs. Make Them a PARTNER on projects and you will get better work and faster fixes on Bugs.

21 21 Pre-Launch and Launch Process Recommended Resources Recommended Resources Pre Launch Secrets Pre Launch Secrets The Manuscript The Manuscript The Rich Schefren/Jeff Walker Call With Mike Filsaime The Rich Schefren/Jeff Walker Call With Mike Filsaime ProductLaunchFormula.com ProductLaunchFormula.com

22 22 Pre-Launch and Launch Process Recommended Resources Recommended Resources

23 23 Sales Process - Lead Capture, Follow Up, and Sales Copy Decide On How You Will Capture Leads Decide On How You Will Capture Leads Squeeze page – Pros and Cons Squeeze page – Pros and Cons Hover Pop Hover Pop Sales Copy Optin (For Free Video) Sales Copy Optin (For Free Video) Bottom Sales Letter Optin (Forgive Sale) Bottom Sales Letter Optin (Forgive Sale) Exit Hover Pop Exit Hover Pop

24 24 Sales Process - Lead Capture, Follow Up, and Sales Copy Take This Very Seriously Take This Very Seriously Have Done Before Site Goes Live Have Done Before Site Goes Live Write Yourself Or… Write Yourself Or… You Can Not Follow Up Enough (Loss of Subscriber Risk Based On Niche) You Can Not Follow Up Enough (Loss of Subscriber Risk Based On Niche) At Least 7 Days – Once Every Day At Least 7 Days – Once Every Day Have A Reason To Bring Back To Salesletter (Testimonials, Guarantee, Main Bullet Points.) Have A Reason To Bring Back To Salesletter (Testimonials, Guarantee, Main Bullet Points.) Offer Bonuses If Needed. Offer Bonuses If Needed. Remove From Follow Up When Paid Remove From Follow Up When Paid

25 25 Sales Process - Lead Capture, Follow Up, and Sales Copy Are You A Good Copy Writer? Are You A Good Copy Writer? Start with Bullets, Then Sales Letter, Then Headline Start with Bullets, Then Sales Letter, Then Headline Have Professionally Written – Do Not Be Cheap Here Have Professionally Written – Do Not Be Cheap Here Sales Copy is The Single Most Important Aspect Of Your Process Sales Copy is The Single Most Important Aspect Of Your Process Provide A Basic Idea of Copy For The Writer Provide A Basic Idea of Copy For The Writer Make Sure Layout And Design Are State Of The Art Make Sure Layout And Design Are State Of The Art Have Professional Design – Stay Away From Do It your Self. This is important just as is the Copy Have Professional Design – Stay Away From Do It your Self. This is important just as is the Copy

26 26 Sales Process - Lead Capture, Follow Up, and Sales Copy Copy Writers Copy Writers Ray Edwards Ray Edwards Scott Paton Scott Paton Mike Morgan Mike Morgan David Garfinkel David Garfinkel Peter Stone Peter Stone Lorrie Morgan-Ferrero Lorrie Morgan-Ferrero Judy (Next Day Copy) Kettenhofen Judy (Next Day Copy) Kettenhofen Michel Fortin - Michel Fortin -

27 27 Site Design Designers Designers HyperCovers.com HyperCovers.com EcoverFrog.com EcoverFrog.com KillerCovers.com KillerCovers.com MaxCovers.com MaxCovers.com Jettemplates.com Jettemplates.com Dave Mizrachi Dave Mizrachi

28 28 Merchant Transaction and Fulfillment Process Read Read Get A Merchant Account With ePowerPay.biz Contact Jud Smith At Get A Merchant Account With ePowerPay.biz Contact Jud Smith At Get An Account With Authorize.net Get An Account With Authorize.net Have PayPal, ClickBank, and 2CheckOut.com Account Have PayPal, ClickBank, and 2CheckOut.com Account Use As Many Accounts As You Can Use As Many Accounts As You Can

29 29 Merchant Transaction and Fulfillment Process Make Sure Your Process is Seamless. Make Sure Your Process is Seamless. Provide Customer Support Via Help Desk. Provide Customer Support Via Help Desk. Have Support Links on Sales Page Have Support Links on Sales Page Get Customers Registered As Buyers Get Customers Registered As Buyers Have Extensive FAQ and Videos Have Extensive FAQ and Videos Follow Up With Customers Follow Up With Customers

30 30 Merchant Transaction and Fulfillment Process Contd Physical Products Physical Products Get To Know Your Fulfillment Co Get To Know Your Fulfillment Co Do Not Skimp On Shipping Do Not Skimp On Shipping Pay Extra For Tracking Pay Extra For Tracking Have Process for Customer to Contact FF Co if needed. Have Process for Customer to Contact FF Co if needed. Resources Resources SpeakerFullFilmentServices.com SpeakerFullFilmentServices.com Disk.com Disk.com (Now WebGistix) (Now WebGistix) ?? ??

31 31 Ongoing Traffic Apply All Butterfly Marketing Strategies For Viral Growth Apply All Butterfly Marketing Strategies For Viral Growth Take A Loot At m/affiliate/ Take A Loot At m/affiliate/ m/affiliate/ m/affiliate/ Know Your Affiliates Know Your Affiliates Stay In Touch with Your Affiliates Stay In Touch with Your Affiliates Motivate and Run Contests Motivate and Run Contests

32 32 Ongoing Traffic Promotion Tools Promotion Tools

33 33 Ongoing Traffic Promotion Tools Promotion Tools

34 34 Update Versions Continue To Improve Continue To Improve Watch Competition Watch Competition Fix Bugs Fix Bugs Improve Designs and Quality Improve Designs and Quality

35 35 Ribbons Tie Ribbons Around Product – Coke, Diet Coke, Cherry Coke etc.. Tie Ribbons Around Product – Coke, Diet Coke, Cherry Coke etc.. Increase Shelf Space – Colgate, Crest Increase Shelf Space – Colgate, Crest Create Your Own Competition Create Your Own Competition Offer Lite Versions and Robust Versions to Allow More Exposure Offer Lite Versions and Robust Versions to Allow More Exposure

36 36 Create Advanced Deluxe High End Versions Look at PC Companies Look at PC Companies Final Cut Express – Final Cut Pro Final Cut Express – Final Cut Pro Serious Magic – Vlogger / Visual Communicator Serious Magic – Vlogger / Visual Communicator Make Bundles – Like Microsoft Make Bundles – Like Microsoft Make High Ticket back End Items and Courses Make High Ticket back End Items and Courses

37 37 Ongoing Testing And Improvement Of Process Continue to: Continue to: Motivate Affiliates Motivate Affiliates Recruit JVs Recruit JVs Find New Ways To Advertise Find New Ways To Advertise Test and Improve Sales Process Test and Improve Sales Process Improve Product Improve Product

38 38 Action Plan Find A Topic of Expertise Find A Topic of Expertise Do Market Research Do Market Research Do Brainstorm Exercise Do Brainstorm Exercise Post Ideas in i5Forum Today and Get Feedback From Peers Post Ideas in i5Forum Today and Get Feedback From Peers Design Product Logistics Design Product Logistics Create Product Create Product Create Marketing Plan Create Marketing Plan Take to Market With Massive Action Take to Market With Massive Action


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