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Marketing Research AUBG Library Resources Gergana Georgieva Information Literacy Librarian February, 2009.

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Presentation on theme: "Marketing Research AUBG Library Resources Gergana Georgieva Information Literacy Librarian February, 2009."— Presentation transcript:

1 Marketing Research AUBG Library Resources Gergana Georgieva Information Literacy Librarian February, 2009

2 Page 2 Google-Generations Search Habits Push the button,and… There is lots of free information on-line Business Information is expensive and difficult to find

3 Page 3 Today you will learn: To distinguish between secondary and primary data How and where to find secondary data and how to evaluate it What are the basic steps of research How to get help

4 Page 4 Types of Data Primary QuestionnairesRow Data Internal database Companys Publications Reports Projects Plans

5 Page 5 Types of Data – Continued Secondary Data Company information Industry Profiles Financial Data Statistical Data Market Research reports Legal Information GeographicalPolitical

6 Page 6 Advantages and Disadvantages of Secondary Data ADVANTAGES Can be obtained quickly Is inexpensive Is usually available Enhances primary data collection Can sometimes achieve the research objective DISADVANTAGES Incompatible Reporting Units Measurements Unit Do not Match Class Definitions Are Not Usable Data Are Outdated

7 Page 7 Locating Secondary Data Sources AUBG Library webpage/

8 Page 8 Steps of research 1.Identify and develop your topic 2.Find background information 3.Use the online catalog to find books 4.Find periodicals articles (print and electronic) 5.Find Internet resources 6.Evaluate what you have found 7.Cite what you find using a standard format for your bibliography

9 Page 9 Background Information Reference Sources Dictionaries Encyclopedias Directories Statistical Sources Biographical Sources Legal Sources Almanacs, Manals and Handbooks

10 Page 10 Books Provide: Depth Authoritative detail Multiple viewpoints Additional sources Limits: Time Timeliness

11 Page 11 The Catalog An online database that provides the citations and locations of all materials in the library AUBG Library Catalog Types of searches: Author Title Subject Keyword

12 Page 12 Electronic Books – NEW!!! An e-book collection of 37,000 full- text books of all academic subject areas. Accessible through the library web pagelibrary web page

13 Page 13 Periodicals Types: –Print: 300 titles in several languages (organized in the Periodicals section in alphabetical order by title) –List of current periodicalsList of current periodicals –Electronic: –E-journal portalE-journal portal

14 Page 14 Online Databases Publications and other resources that can be found in hard-copy or are from credible sources. Same articles as in the print version of a magazine or journal. Subscription Search options: »Basic/Keyword search »Advanced search »Browse/Subject search »Publication search

15 Page 15 Databases ABI Inform/Proquest DOAJ EBSCO/Host Databases JSTOR ScienceDirect World Bank databases

16 Page 16 ABI/Inform Subject coverage: business, economics and finance, marketting, advertising, computers and more. Tracks business conditions, trends, management techniques, corporate strategies and industry specific topics More than 1000 business journals covered Fast access to information about over companies Dates of coverage: 1971 – present

17 Page 17 ProQuest Central 11,000 titles over 8,000 titles in full-text. It serves as the central resource for researchers at all levels in all markets. Over 160 subjects areas are covered extensively including: business and economics, health and medical, news and world affairs, technology, social sciences and more

18 Page 18 DOAJ It covers free, full text, quality-controlled scientific and scholarly journals. Aims to cover all subjects and languages journals 1351 journals are searchable at article level articles

19 Page 19 EBSCO Full-text articles in Economics, Business, Finance, History, Geography, Philosophy, Psychology, Religion, Literature, Linguistics, Journalism,Computer science, Mathematics, Astronomy and more Company, Country, Industry reports. Others

20 Page 20 EBSCO – Business Source Premiere full-text business database – all subject areas 3,300 scholarly business journals more than 1000 peer-reviewed business publications 300 of the top scholarly journals dating as far back as company profiles Country economic reports 1,600 industry reports

21 Page 21 EBSCO - EconLit American Economic Association's electronic database World's foremost source of references to economic literature Citations and abstracts to economic research dating back to 1969 Links to full text articles in all fields of economics including capital markets, country studies, econometrics, economic forecasting, environmental economics, government regulations, labor economics, monetary theory, urban economics and much more) More than records

22 Page 22 EBSCO – Continued Regional Business News -full text coverage for regional business publications Regional Business News Newspaper Source regional U.S. newspapers Newspaper Source

23 Page 23 JSTOR An electronic archive of scholarly journals, starting with the very first issue, some dating as far back as the 1600s. All subject areas

24 Page 24 ScienceDirect offers more than a quarter of the world's scientific, medical and technical information online. Over 2,000 peer-reviewed journals Hundreds of book series, handbooks and reference works Back to volume one, issue one ScienceDirect

25 Page 25 World Bank Databases Global Development Finance Global Economic Monitor World Development Indicators World Bank e-library

26 Page 26 The Web Use search engines and internet directories to locate materials on the Web. Bulgaria-Web Directory Discipline-Specific Resources

27 Page 27 Freely Available Internet Resources Identify the Industry SIC -- Standard Industrial Classification Search, from OSHA SIC -- Standard Industrial Classification Search, from OSHA NAICS -- North American Industry Classification System NAICS -- North American Industry Classification System General Industry Information FedStats FedStats Statistical Abstract of the U.S. Statistical Abstract of the U.S. Free Annual Reports - The Public Register's Annual Report Service - PRARS Free Annual Reports - The Public Register's Annual Report Service - PRARS FedWorld Information Network Home Page FedWorld Information Network Home Page U.S. Census Bureau U.S. Census Bureau

28 Page 28 Evaluating Secondary Data What information was collected? What was the purpose of the study? Who collected the information? How consistent is the Information with other Information?

29 Page 29 Cite Most common styles of citing –Modern Language Association (MLA) –American Psychological Association (APA) Citation Guides –Electronic resources –Library webpageLibrary webpage –MLA Handbook for Writers of Research Papers –St. Martins Handbook

30 Page 30 Ask a Librarian At Reference/Circulation desk Monday-Friday Virtual Reference By By phone: /354 And more …more

31 Page 31 Thank you! Contact us: Tel.: (73) /354


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