Presentation on theme: "DARE BUSINESS PLAN Philippine FONTAINE - Vincent HAMELLE - Bertrand HUAULT-DUPUY - Adrien GUINGAND."— Presentation transcript:
DARE BUSINESS PLAN Philippine FONTAINE - Vincent HAMELLE - Bertrand HUAULT-DUPUY - Adrien GUINGAND
Limited company 1 web designer 1 marketing director 1 system developer 2 match workers
Mission Statement We strive to save marriage by facilitating meeting people with a same goal, with discretion and awareness.
Vision We strive to be the most trusted european adultery dating website, helping married people feeling better by providing them an efficient website where they can meet, share and get to know each other. Make the adultere less taboo, without make it a generality.
Values Discretion Authenticity Security International
Objectives To create a platform where married people can meet Attract most european countries in our market Become the leader of extramarital dating site To have more than 500,000 members at the end of the first year
Personnel We are four partners : – Bertrand, financial director – Philippine, marketing and communication director – Adrian, IT and customer care manager – Vincent, creator and CEO Call center of 1OO agents.
Service Online dating service for married couples. Free registration (first week : free trial) For non-premium membership : Fill out your personal information Develop your profile with discretion Contacting members you are interested in Evaluate other members
Service (2) For premium membership : – Switch to the matchmaking process – Longer questionnaire to fill out – 7 compatible recommendations a day (compatibility algorithm) – Guided communication process Rates : 1 month – months – months – months – 230
Market Fast growing market The concept is fairly new Some competitors in our specific market – Extra marital websites : Private Affairs Service Illicit Encounters Gleeden
Market (2) - Dating websites : I love Meetic Dating Café - Matchmaking websites : E darling Parship Meetic Affinity
Market (3) Target group – Demanding married couples or singles – Age: years old on average – User with medium to strong purchasing power – People looking for a serious and discrete extramarital relationship Differentiation – Hard to find on Google – Special switching button to hide the website page – Use of both dating and matchmaking processes
Advertising ROI optimization by dedicated online marketing team : Banner/placement-optimization Age & time targeting optimization Special offers for partners users Spill-over effects from other marketing channels Online Flyers in hotels Search-engine optimization Database mails Revenue Share 50:50
Online Banners : it will depend on the size, animated or not ?, in which site (depend on it success, views, clicking…) Alibis website Good deal websites Press website (GQ, Glamour…) Streaming websites Backlinks
Flyers in hotel 0,15 / card 3 different pictures cards = TTC First two months : in 20 hotels Depending on the results : increase of our selection.
SEO 4 months contract : 99/month Website technical audit 15 key expressions NETLINKING : creation of links during 4 months. Positionment follow and monthly report.
Marketing Plan Service Online dating website Price From 20 to 250 Promotion Advertising tools Place Internet platform
Dare – From a startup to one of the market leaders in Europe 20 Dare is founded Dare closes one of the largest pre-launch financings in English internet history Milestones of the Dare history Launch of Launch of Launch of Launch of Launch of & Concept development in Eastern Europe Advertisement starts in England Increase of new entrants First success couple First wedding Launch of &
Stay faithful…to your desires
« Dont Hesitaste » campaign
Forecast 1st trimester2 nd trimester3rd trimester4th trimesterTOTAL 1st year UK: 400UK: 700 UK: 1,100 FR: 300 UK: 1,800 FR: 600 2, ,200 2 nd year UK: 2,200 FR: 1,000 DE: 450 UK: 4,000 FR: 1,300 DE: 900 UK: 6,000 FR: 1,800 DE: 1,500 UK: 8,000 FR: 2,300 DE: 2,000 12,300 1,697,400 35% premium (180 for a year) => 151, ,900 65% basic (100 for a year) => 180, ,500
Costs Fixed: Computers: 13 for Bills: 400/month Variable: Advertising: Flyers in Hotel SEO 300 Banners