Presentation on theme: "Chapter 11 Political Socialization and Public Opinion"— Presentation transcript:
1Chapter 11 Political Socialization and Public Opinion To Accompany Comprehensive, Alternate, and Texas EditionsAmerican Government: Roots and Reform, 10th editionKaren O’Connor and Larry J. Sabato Pearson Education, 2009
2Political Socialization The way people acquire their political values.Family members.School and peers.Media, especially television.Religion.Demographics: race, ethnicity, gender, age, and region.Outside events.
3History of Public Opinion Polls Successes of Literary Digest fromUsed straw polls to make predictions.Literary Digest was incorrect in 1936; error in sample.George Gallup made correct prediction.Gallup was a pioneer in scientific public opinion polls.Continues to be successful today.
4Conducting Public Opinion Polls Determining content and phrasing questions.Selecting sample.Common methods are random or stratified sampling.Contacting respondents.Random digit dialing is most popular.
5Types of Political Polls Push polls are used to influence opinion.Tracking polls are taken on a daily basis.Exit polls are taken after leaving a polling place.
6Shortcomings of Polling Must consider margin of error.May make errors in selecting the sample.Polls limit respondents’ options.People may not have enough information to answer.Measures of intensity may be imprecise.
7Influences on Public Opinion Political socialization.Personal benefits.Political knowledge, or lack thereof.Cues from leaders.Political ideology.
8Effects of Public Opinion May influence the course of public policy.Some critics argue this weakens democracy.Creation of bandwagon and underdog effects.