Presentation on theme: "To Accompany Comprehensive, Alternate, and Texas Editions American Government: Roots and Reform, 10th edition Karen OConnor and Larry J. Sabato Pearson."— Presentation transcript:
To Accompany Comprehensive, Alternate, and Texas Editions American Government: Roots and Reform, 10th edition Karen OConnor and Larry J. Sabato Pearson Education, 2009 Chapter 11 Political Socialization and Public Opinion
Political Socialization The way people acquire their political values. Family members. School and peers.School and peers Media, especially television. Religion.Religion Demographics: race, ethnicity, gender, age, and region.raceethnicitygender Outside events.
History of Public Opinion Polls Successes of Literary Digest from Used straw polls to make predictions. Literary Digest was incorrect in 1936; error in sample. George Gallup made correct prediction. Gallup was a pioneer in scientific public opinion polls. Continues to be successful today.Continues to be successful today
Conducting Public Opinion Polls Determining content and phrasing questions.Determining content and phrasing questions Selecting sample. Common methods are random or stratified sampling. Contacting respondents. Random digit dialing is most popular.Random digit dialing
Types of Political Polls Push polls are used to influence opinion. Tracking polls are taken on a daily basis.Tracking polls are taken on a daily basis Exit polls are taken after leaving a polling place.
Shortcomings of Polling Must consider margin of error. May make errors in selecting the sample. Polls limit respondents options. People may not have enough information to answer. Measures of intensity may be imprecise.
Influences on Public Opinion Political socialization. Personal benefits.Personal benefits Political knowledge, or lack thereof.Political knowledge Cues from leaders. Political ideology.
Effects of Public Opinion May influence the course of public policy. Some critics argue this weakens democracy. Creation of bandwagon and underdog effects.