Presentation on theme: "Chapter 11 Political Socialization and Public Opinion"— Presentation transcript:
1 Chapter 11 Political Socialization and Public Opinion To Accompany Comprehensive, Alternate, and Texas EditionsAmerican Government: Roots and Reform, 10th editionKaren O’Connor and Larry J. Sabato Pearson Education, 2009
2 Political Socialization The way people acquire their political values.Family members.School and peers.Media, especially television.Religion.Demographics: race, ethnicity, gender, age, and region.Outside events.
3 History of Public Opinion Polls Successes of Literary Digest fromUsed straw polls to make predictions.Literary Digest was incorrect in 1936; error in sample.George Gallup made correct prediction.Gallup was a pioneer in scientific public opinion polls.Continues to be successful today.
4 Conducting Public Opinion Polls Determining content and phrasing questions.Selecting sample.Common methods are random or stratified sampling.Contacting respondents.Random digit dialing is most popular.
5 Types of Political Polls Push polls are used to influence opinion.Tracking polls are taken on a daily basis.Exit polls are taken after leaving a polling place.
6 Shortcomings of Polling Must consider margin of error.May make errors in selecting the sample.Polls limit respondents’ options.People may not have enough information to answer.Measures of intensity may be imprecise.
7 Influences on Public Opinion Political socialization.Personal benefits.Political knowledge, or lack thereof.Cues from leaders.Political ideology.
8 Effects of Public Opinion May influence the course of public policy.Some critics argue this weakens democracy.Creation of bandwagon and underdog effects.