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2. Interdisciplinary Engineering Design Course John Callister & Marty Murtagh NCIIA Conference San Jose, California March 21, 2014

3. Marty Murtagh Material Sci. Tobias Hanrath Chemical Eng. Rhett Weiss Johnson School John Callister Mechanical Eng.

4. Cornell Engineering

6. MSE = Material Science and Engineering ChemE = Chemical Engineering MAE = Mechanical Engineering Acronyms

7. MSE had traditionally been focused on preparing undergraduates for graduate school, and on its graduate program But, some students went into industry after getting their bachelors Employers noted that these students lacked design skills Background – Material Science at Cornell

9. Adjunct Professor Marty Murtagh, full-time Corning Inc. engineer, was given the task of updating the design courses in MSE. MSE 3070 Materials Design Concepts I (junior level) and MSE 4070 Materials Design Concepts II (senior level) were the results of this. Background – Material Science at Cornell

10. While these courses were big improvements, all of the other MSE courses remained very laboratory based involving materials at small scales. The students still tended to have a lab rat approach. Background – Material Science at Cornell

11. Disclaimer: It is actually called the School of Chemical and Biomolecular Engineering Recently, Professor Tobias Hanrath introduced a new nanotechnology senior product design class. Historically, the ChemE department had only offered a senior process design class. Background – Chemical Engineering at Cornell

12. Process Design

13. MAE does not have a senior capstone design class. Seniors take add-on one-credit design projects that are affiliated with courses. Or, seniors can take an independent design project to fulfill this requirement. Students have to fill out the form…. Background – Mechanical Engineering at Cornell

15. MSE has a new senior design class, but the designs are a bit flat. ChemE has a new product design class, but there was some dissatisfaction with it. MAE has a very flexible senior design requirement, so one could quite easily extend this to a new class, at least for awhile. Background

16. An anonymous donor wants to fund an interdisciplinary design course or program of some kind. There are 7 digits in the dollar number. Background

17. MSE students will provide the materials- enabled part of the design. ChemE students will be able to design a large-scale process to make the new product in quantity. MAE students will be able to help with CAD and machining, as they learn this in the MAE sophomore design class. Interdisciplinary Design Course

18. Cant fit all the lectures on design AND the business case material into one semester! Interdisciplinary Design Course - Planning

19. Solution: MBA Mentors! They will assist students with the business case. Interdisciplinary Design Course - Planning

20. MSE: home of the course ChemE: cross-listed MAE: cross-listed Johnson: volunteer MBA mentors Interdisciplinary Design Course - Planning

21. MSE: most entrepreneurial department? Interdisciplinary Design Course - Planning

22. MSE: most entrepreneurial department? Interdisciplinary Design Course - Planning

23. Form groups of five students Start the semester with 6 weeks of lectures Interdisciplinary Design Course – Course Design

24. Lecture Topics Innovation staging (1) Design essentials (6) Intellectual property (2) Reliability (2) House of quality (1) Marketing overview (1) Guest lectures (3) –Sustainability as guide to Product Development – Theory of Inventive Problem Solving (TRIZ ) – The Startup Business Case (# of lectures)

25. Case Study Each group studies an existing company and reports on it. Focus is on innovation and intellectual property. Interdisciplinary Design Course – Course Design

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27. Startup Initiation Worksheet Each group proposes the product they will design The scope of the invention is spelled out clearly. Interdisciplinary Design Course – Course Design

29. House of Quality Each group surveys its target market The voice of the customer is determined This is used to find the product requirements. Interdisciplinary Design Course – Course Design

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31. Weekly Design Reviews Each group meets for 45 minutes (or more) with faculty The objective is getting through the Level One (proof of concept) and Level Two (feasibility) gates Interdisciplinary Design Course – Course Design

32. Innovation Staging I Gather Knowledge R Innovation Product Development Hierarchy* II Assess Feasibility R&D III Scrutinize Utility D&E IV Demonstrate Profitability E&M V Oversee Life Cycle M Decision Gate Startup focus *Adapted from Corning Incorporated Global Innovation Effectiveness 2010

33. Design Review 13 March 2013 Tesla Energy Systems Justin Araway, Matt Boban, Sophie Zhu, Nick Chartrain 1

34. Responsibilities Matt Boban: CTO –Technology and IP Justin Araway: CFO –Operations, Financial Projections, Supply Chain Sophie Zhu: CMO –Market Research, Branding, Sales Nick Chartrain: CEO –Business Plan, Putting it all Together 2

35. Design Gateway Level 1 Market –Customer Pull –Problem customers experience is well defined Product –IP position has been well researched, strategy not defined –Product function has been well defined Process –Process will be a vital part of our IP position Business Case –Patent preferable to trade secret –Has financial viability 3

36. Had 25 students, put into 6 groups. Not really enough MAE, ChemE students. None of the groups produced a working prototype by the end of the semester. Progress was made by all. All groups followed the design process. Interdisciplinary Design Course – Outcomes

39. Process was a success It is difficult to get around roadblocks quickly There was a lot of pressure on the one MAE student in each group to be really good at CAD MBA mentors helped a great deal Student evaluations were very good Course is being taught this year…16 students Interdisciplinary Design Course – Outcomes

40. Interdisciplinary Design Course Q&A John Callister, jc62@cornell.edu