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IMS Learning Solutions 2011 Open Course Schedule - Asia Pacific Area Planning & Management (APM)Practical Forecasting Workshop (PFW) Effective Marketing.

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Presentation on theme: "IMS Learning Solutions 2011 Open Course Schedule - Asia Pacific Area Planning & Management (APM)Practical Forecasting Workshop (PFW) Effective Marketing."— Presentation transcript:

1 IMS Learning Solutions 2011 Open Course Schedule - Asia Pacific Area Planning & Management (APM)Practical Forecasting Workshop (PFW) Effective Marketing Communications (EMC) Salesforce Effectiveness (SFE) Levels I, II, and III Fortifying Area Management Excellence (FAME) Senior Sales Management (SSM) High Impact Influential Skills (HIIS)Strategic Marketing (SM) Introduction to Product Management (IPM) Tactical Marketing (TM) Marketing for Non-Marketers (MNM)Why Market Research (WMR) New Product Launch (NPL) Area Planning & Management (APM) Simulation- based Course Duration 3 days Who should attend? First-line managers overseeing a team of medical representatives, possibly second-liners and sales operations Learning Objectives Acquire an easier, faster and more efficient process to analyze your region and build a good action plan Gain a better understanding of how to plan and allocate sales management resources (especially coaching time) to maximize results Receive a full set of educational materials and an Excel tool to facilitate field implementation Gain the equivalent of months of field experience in managing a team of sales representatives in a simulation Course Date LocationLanguage Feb 07~09JakartaBahasa Mar 16~18Ho Chi Minh CityVietnamese May 25~27ManilaEnglish Jun 13~14SeoulKorean Jul 04~06JakartaBahasa Actual training schedule subject to change depending on minimum participants registered. For a complete list of IMS Academy open course programs, please us at: or contact your local IMS account PLEASE VISIT US AT:

2 Effective Marketing Communications (EMC) Course Duration 2 days Who should attend? Marketing executives, product managers Learning Objectives Learn the theories of communication and their impact of marketing channels Explains the constitution of an effective communication process and what it means to the product and marketing teams Illustrates how to build a strong brand image and translate it in marketing communications The critical appeals necessary for successful marketing communication campaigns and how they have been used in practice Teaches how to maximize value from any Partner Relationship with the suppliers Course Date LocationLanguage Mar 24~25ManilaEnglish Fortifying Area Management Excellence (FAME) Course Duration 3 days Who should attend? Second line sales managers, Regional sales managers, BU national sales managers Learning Objectives To enhance and strengthen the level of strategic thinking of the participants To have a solid grasp of the key principles of marketing concepts that are essential to win in the market place To appreciate the fundamental concepts of SFE (Sales Force Effectiveness) and essential managerial skills that are key to running an efficient and effective salesforce Lectures with case study exercises to stimulate intensive and interactive group discussions throughout the program Course Date LocationLanguage Jun 15~17ShanghaiChinese Nov 28~30BeijingChinese Actual training schedule subject to change depending on minimum participants registered. For a complete list of IMS Academy open course programs, please us at: or contact your local IMS account PLEASE VISIT US AT:

3 Introduction to Product Management (IPM) Course Duration 3.5 days Who should attend? Product managers, brand managers and marketing executives Learning Objectives Acquire the knowledge in the process flow of the product planning framework Gain insights on the planning, conduct and monitoring of product marketing Learn how collect and analyze the product information Gain the ability in coordinating product-related resources Refine the skill in recommending marketing strategy to meet corporate objectives Understand the functional relationship between product managers and other disciplines in a company Course DateLocationLanguage Jan 18~21SeoulKorean Mar 02~04ManilaEnglish Mar 28~31ShanghaiChinese Apr 25~28TaipeiChinese May 9~12Kuala LumpurEnglish Jun 15~17ManilaEnglish Jun 27~30ChengduChinese Jul 18~21SeoulKorean Sep 05~08BeijingChinese Sep 12~15Kuala LumpurEnglish Dec 20~23ShenzhenChinese High Impact Influential Skills (HIIS) Course Duration 2 days Who should attend? Sales Staffs & Managers, Marketing Staffs & Managers, Training staffs & managers, HR Managers, and Finance Managers, etc. Learning Objectives High Impact Influential Skills is a combination course for the studies of Attitude, Behavior, and Communications Skills Learning the positive attitude of life and change management Learn the methods and concepts of behavior identification that improve interpersonal skills and relations Learn compelling persuasive skills that initiate high impact influence as the key to success in business Course Date LocationLanguage May 16~17BeijingChinese Sep 22~23ShanghaiChinese Dec 12~13ShenzhenChinese Actual training schedule subject to change depending on minimum participants registered. For a complete list of IMS Academy open course programs, please us at: or contact your local IMS account PLEASE VISIT US AT:

4 Marketing for Non-Marketers (MNM) Simulation- based Course Duration 3 days Who should attend? HR Staffs & Managers, Finance Staffs & Managers, Admin Staffs & Managers, or anyone interested in learning the fundamentals of marketing Learning Objectives Understand the roles and responsibilities of a marketing professional Master the theories and frameworks behind the marketing plan Understand and use the analytical tools available (Micro-Marketing Guide, Segmentation Tool, Forecasting Tool, and Quantified SWOT Tool) Create innovative strategies to deal with changing situations Course Date LocationLanguage May 11~13ShanghaiChinese Nov 01~03ChengduChinese New Product Launch (NPL) Simulation- based Course Duration 3 days Who should attend? For product and brand managers and executives who will be in charge or be involved in launching new pharmaceutical products Learning Objectives Acquire a systematic and efficient process to plan your new product launch Learn how to assess market potential and competition activity Learn how market research can help you plan and decide your go-to-market strategy, branding, pricing and promotion Experience a new marketing approaches in a risk- free environment via our state-of-the-art simulation program Course Date LocationLanguage Feb 28 ~ Mar 02 ShanghaiChinese Mar 21~23TaipeiChinese Apr 04~06JakartaEnglish May 23~25SeoulKorean Jun 27~29Kuala LumpurEnglish Aug 01~03BeijingChinese Aug 10~12Kuala LumpurEnglish Sep 12~14JakartaEnglish Sep 22~23Ho Chi Minh CityEnglish Nov 21~23SeoulKorean Actual training schedule subject to change depending on minimum participants registered. For a complete list of IMS Academy open course programs, please us at: or contact your local IMS account PLEASE VISIT US AT:

5 Practical Forecasting Workshop (PFW) Course Duration 2 days Who should attend? Marketing and market research analysts, sales staff, anyone who needs to understand forecasting and how it applies to the industry Learning Objectives Understand the basic principles of forecasting Learn a systematic, hands-on approach to building accurate forecasts Demystify quantitative forecasting Discuss the relationship between the quantitative and qualitative aspects of forecasting Illustrate the most commonly used quantitative techniques and how to determine and select the most appropriate approaches Course Date LocationLanguage Mar 10~11ManilaEnglish May 12~13ManilaEnglish May 19~20Ho Chi Minh CityEnglish Nov 17~18Ho Chi Minh CityEnglish Salesforce Effectiveness (SFE) Levels I, II, and III Simulation- based Course Duration 3 days Who should attend? This course is ideal for those with two years of SFE experience; Marketing Executives, Product Managers, Second Line Managers and Business Unit Heads who wish to have more structured understanding of fundamental concepts of SFE. Learning Objectives Helps you understand the key roles and responsibilities of SFE Manager Master the fundamental concepts of SFE, with a view to maximize impact of effective salesforce management Appreciate a structured approach to Salesforce Management and provide a comprehensive framework for SFE Have a clear understanding of 5-S of SFE (Segmentation, Salesforce Sizing, Structure, System, and Skills) Course Date LocationLanguage Mar 16~1 (SFE I) BeijingChinese Apr 20~22 (SFE II) BeijingChinese Jun 01~03 (SFE I) ChengduChinese Sep 19~21 (SFE II) ShanghaiChinese Nov 23~25 (SFE III) BeijingChinese Dec 14~16 (SFE I) ShenzhenChinese Actual training schedule subject to change depending on minimum participants registered. For a complete list of IMS Academy open course programs, please us at: or contact your local IMS account PLEASE VISIT US AT:

6 Strategic Marketing (SM) Simulation- based Course Duration 3 days Who should attend? Head of Marketing, Group Brand Managers, Country Managers, global & regional marketing executives who need more exposure to more advanced pharmaceutical marketing concepts Learning Objectives Learn latest concepts and trends, and points out how different elements of marketing fit together Enable pharmaceutical professionals to evaluate competitive strategies, and financial approaches Explore issues related to: - Profitability, portfolio management, brand management, health economics - Strategic analytical approaches (i.e. using of analytical methodologies such as BCG model) - In and Out Licensing - Relationship with health authorities (such as pricing and market access) Course Date LocationLanguage Apr 13~15ShanghaiChinese May 16~18SingaporeEnglish Jun 20~22SeoulKorean Oct 19~21SingaporeEnglish Oct 26~28BeijingChinese Dec 12~14SeoulKorean Senior Sales Management (SSM) Simulation- based Course Duration 2.5 days Who should attend? National sales managers, Business Unit (BU) sales managers, or Sales Force Effectiveness (SFE) managers Learning Objectives Provide a structured approach to sales force management and gives a framework to SFE Explain how to size and structure a sales force, how to target and segment, how to build a compensation scheme, etc. Provide a thinking and brainstorming platform that will allow the managers of the industry to share experience and learn the industry's latest trends Leave with an implementation tool which will help them to implement these principles Course Date LocationLanguage Mar 07~09JakartaEnglish Apr 18~20SingaporeEnglish Jun 28~30ManilaEnglish Sep 18~21SingaporeEnglish Dec 05~07JakartaEnglish Dec 05~07SeoulKorean Actual training schedule subject to change depending on minimum participants registered. For a complete list of IMS Academy open course programs, please us at: or contact your local IMS account PLEASE VISIT US AT:

7 Tactical Marketing (TM) Simulation- based Course Duration 3 days Who should attend? Product managers, market research managers, and anyone interested to learn the fundamentals of pharmaceutical marketing Learning Objectives Understand how to build a good brand plan: analysis, strategic statement, positioning, choosing an ad campaign, market segmentation, marketing mix optimization, and financials, etc. Product managers will learn a good analytical process, updated with the latest marketing trends and applied to Asia Participants will gain years of experience through practice in a simulated environment Leave with an implementation tool and a marketing plan template to help build an effective marketing plan Course Date LocationLanguage Mar 21~23SeoulKorean Apr 11~13Kuala LumpurEnglish Apr 27~29ManilaEnglish May 02~04JakartaBahasa Jul 07~09Ho Chi Minh CityEnglish Jul 20~22Kuala LumpurEnglish Sep 19~21SeoulKorean Sep 26~28TaipeiChinese Oct 17~19Kuala LumpurEnglish Dec 05~07JakartaBahasa Dec 19~21TaipeiChinese Why Market Research (WMR) Course Duration 2 days Who should attend? Product managers, sales managers, marketing managers, and marketing researchers in the pharmaceutical industry Learning Objectives Understand the basic principles of market research; qualitative vs. quantitative, primary vs. secondary, in-house vs. outsourced Understand how to decide upon what market research is appropriate for a given situation and where market research fits through the product lifecycle Understand how to utilize and evaluate the findings of a market research project Hands-on experience of choosing, taking part in and evaluating market research scenarios Course Date LocationLanguage Jan 13~14ShanghaiChinese Jul 19~20BeijingChinese Sep 26~27TaipeiChinese Actual training schedule subject to change depending on minimum participants registered. For a complete list of IMS Academy open course programs, please us at: or contact your local IMS account PLEASE VISIT US AT:


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