Presentation on theme: "The Most Important Course in the Business School! David M. Kroenke."— Presentation transcript:
The Most Important Course in the Business School! David M. Kroenke
MIS is incredibly important to business & commerce today Almost no one (in academics) knows that! Non-IS colleagues Students Administrators
Introduction to MIS is the most important class in the b-school Argument rests on two pillars:
Data communications is essentially free Data storage is essentially free Snooze, yawn … so what???
YouTube iPhone Facebook Second Life HuLu Twitter LinkedIn
Do businesses have legitimate uses of social networking??? Of course… But which??? And how???
B-school grads must be able to: Assess Evaluate Apply Emerging information technology
B-school grads must be able to: Assess Evaluate Apply Emerging information technology Where will students learn to do that?
She was unable to perform non-routine cognitive skills
Abstract thinking Systems thinking Experimentation Collaboration
Abstract thinking Systems thinking Experimentation Collaboration Where will students learn to do that?
Process Modeling (BPMN) ER-Models Five Components of IS
If two employees have the exact same opinion, then we have no need for one of them (Darwin John, worlds first CIO) Iteration & Feedback Conflict – facing Collaboration IS: Google Docs & Spreadsheets Microsoft SharePoint Google Wave Others…
Dealing with uncertainty & ambiguity Using realistic projects (Office, SP, other?)
Dealing with uncertainty & ambiguity Using realistic projects (Office, SP, other?) You manage the choir. What to do? So many ways to go with a project like this!
1. Teach students to Assess Evaluate Apply IS to business 2. Best course to learn key skills: Abstract thinking Systems thinking Experimentation Collaboration
Abstract thinkingExperimentation Systems thinkingCollaboration Require that the course have content! Not a dictionary Not MIS story time Rather: ModelsProcesses Systems Meaningful Applications / Activities
Technology exploding Innovative applications everywhere New technologies for delivering content The most important class in the business school! Tell the world! And have fun!!!