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EXCLUSIVE PROPOSAL for Mr. Homer Sellers 1234 Charming Lane Hometown, Ga. Town & Country HOME END Insert Your Picture Here Lorrie Thomas.

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Presentation on theme: "EXCLUSIVE PROPOSAL for Mr. Homer Sellers 1234 Charming Lane Hometown, Ga. Town & Country HOME END Insert Your Picture Here Lorrie Thomas."— Presentation transcript:

1 EXCLUSIVE PROPOSAL for Mr. Homer Sellers 1234 Charming Lane Hometown, Ga. Town & Country HOME END Insert Your Picture Here Lorrie Thomas

2 Why Hire A Realtor… Less Hassle Expertise More Exposure Safety Qualified Buyers Financing Assistance Negotiate – Saving & Pricing Value added, Service & Marketing Professional Staging Lorrie Thomas

3 We Have A Mutual Objective. To Sell Your Home... - At the highest possible price. - In the shortest amount of time. - With the most favorable terms. We will be working together as a team to get your home sold. Cooperation and communication will ensure successful achievement of the objective. HOME END Bryan McNally Insert Your Picture Here Town & Country RE/MAX Lorrie Thomas

4 My Objectives nListen carefully so I understand your objectives. nExplain the Home Selling and Marketing Process - my responsibility, your responsibility. nThoroughly review your home. nHelp you price your home. nAdvise you how to prepare your home for showing. nReview what happens from time of contract through close of escrow/closing. Ask for your commitment to begin marketing your home. Frequently, a real estate agent will tell a seller what they want to hear just to get the listing. I would like to speak with you very candidly and tell you the truth about what is needed to get your home sold. HOME END Bryan McNally Insert Your Picture Here Town & Country RE/MAX Lorrie Thomas

5 RE/MAX stands for Real Estate MAXimums n Maximum Experience n Maximum Market Exposure n Maximum Service HOME END Bryan McNally Insert Your Picture Here Town & Country RE/MAX

6 n RE/MAX Sales Associates make a personal financial investment in every listing. n RE/MAX Sales Associates create a customized marketing plan for each home we sell. n RE/MAX Sales Associates average more sales per agent than other real estate companies. Things you should know about us HOME END Bryan McNally Insert Your Picture Here Town & Country RE/MAX

7 n RE/MAX is a world leader in residential real estate with over 3,400 full-service offices. n Over 70% of RE/MAX Sales Associates business comes from repeat business or referrals from past customers and friends - more than twice the industry average. n RE/MAX Sales Associates proudly number over 60,000 full-time, professional agents, worldwide. HOME END Bryan McNally Insert Your Picture Here Town & Country Things you should know about us RE/MAX

8 Lorrie Thomas SOLD HOME END Bryan McNally Insert Your Picture Here Town & Country MARKETING

9 Where Do Buyers Come From? HOME END Bryan McNally Insert Your Picture Here Town & Country n REALTOR ® Contact40% n For Sale Sign20% n Responded to Ad18% n Responded to Open House 8% n Referral by Relocation Service 7% n Bought Advertised Property 3% n Bought for Combination of Reasons 3% n Bought Open House They Saw 1% MARKETING

10 Standard Marketing Plan Marketing to Potential Buyers n Yard Signs n Direct Mail Campaign n Enter Internet Information n Write and Place Print Ads n Show Home to Prospects n Prepare Flyers and Brochures Marketing to Other REALTORS ® n Set up Property into MLS n Agent Tours and Open Houses HOME END Bryan McNally Insert Your Picture Here Town & Country MARKETING

11 n Renegotiate All Counter Offers n Deposit All Earnest Checks n Handle Title Work n Follow Up on Inspections n Confirm Appraisal Ordered n Final Documents to Closing n Post-Closing Follow Up n Present All Offers n Initial Meeting n Discuss CMA n Review Your Home n Prepare Listing n Set Up Warranties (if applicable) n Prepare/Distribute All Paperwork n Follow Up on Showings n Qualify Buyers HOME END Bryan McNally Insert Your Picture Here Town & Country Standard Marketing Plan The Home Selling Process MARKETING

12 Customized Marketing Plan n Handle Own Sign and Ad Calls n Hold OPEN HOUSE n Create Custom Virtual Tour n REALTOR ® -to- REALTOR ® Marketing to Top Area Associates n Multiple Home Photos on FMLS and Virtual Tour n Customized Internet Listing n Follow Up on Every Showing for Feedback n Direct Mail Campaign Targeted to Your Neighborhood n Telemarketing in Your Neighborhood for Potential Buyers n Marketing of Your Home HOME END Bryan McNally Insert Your Picture Here Town & Country MARKETING

13 HOME END Bryan McNally Insert Your Picture Here Town & Country MARKETING

14 Home Warranty Plan Homes sell 50% faster and for a higher price than homes without a home warranty...according to a study by the National Home Warranty Association. In addition, a home warranty plan reduces your liability after the sale. You can provide the buyer up to one year of coverage on selected items... n Central Heating System n Electric Central Air System n Interior Plumbing n Built-in Appliances HOME END Bryan McNally Insert Your Picture Here Town & Country MARKETING

15 The Role of a Real Estate Agent in Pricing n The Market determines value. n I will show you a range of prices being paid for homes in your area. n Together, we determine the listing price. HOME END Bryan McNally Insert Your Picture Here Town & Country PRICING

16 Regression Regression: The value of a larger home is reduced by the influence of smaller surrounding homes. Progression Progression : The value of a smaller home is increased by the influence of larger surrounding homes. HOME END Bryan McNally Insert Your Picture Here Town & Country PRICING

17 Buyers Determine Value by Comparison Shopping Just like when you bought your home, buyers still determine the value of a home by comparison shopping. HOME END Bryan McNally Insert Your Picture Here Town & Country PRICING

18 The Advantages of Proper Pricing n Higher Net Sales n Attract Better Offers n Better Response from Advertising and Sign Calls n Faster Sale n Increased Agent Response n Avoid Your Home from Becoming Shopworn HOME END Bryan McNally Insert Your Picture Here Town & Country PRICING

19 The Disadvantages of Overpricing If You Overprice … n The right buyers wont see it. n The higher priced buyers wont want it. HOME END Bryan McNally Insert Your Picture Here Town & Country PRICING

20 Search Homes to Show by Price Range Buyers shop by price ranges… if your home is priced even $1 higher than their targeted price range, it wont be on the show list. Search Active Address DistrictPrice 1234 Hometown Dr. 601 $140, Diamond 601$140, E. Oxford 601$141, Terrace Dr. 601$142, Donover 601$144, Adams St. 601$145, Walnut 601$146, Brock Ave. 601$147, Acorn Dr. 601$147, Liberty St. 601$148, Ninth St. 601$149,500 HOME END Bryan McNally Insert Your Picture Here Town & Country PRICING

21 Preparing Your Home To Sell I promise to... n Conduct a thorough evaluation of your home and provide valuable input. n Help you to stage your home for the showing process. n Provide a list of reliable contractors to assist with improving areas of your home if necessary. HOME END Bryan McNally Insert Your Picture Here Town & Country SHOWING

22 1. Always keep beds made 2. No dirty dishes 3. Open All Drapes, Shades and Blinds 4. Keep toys put away 5. Heat & Cool - Comfortable 6. Pets crated or put up 7. Secure Valuables 8. Clean Closets 9. Turn on all lights 10. Organize Basement, Attic and Garage Top Ten Tips for Showing Your Home HOME END Bryan McNally Insert Your Picture Here Town & Country SHOWING

23 To Prepare a Home For Sale (Inside) DECLUTTER DEPERSONALIZING Neutral colors – paint & wallpaper Odor – smoking/pets Carpet & floor (condition) Ceilings- cracks, water stains, etc. Bath- grout & caulk, clean tubs, sinks, & showers Clean fixtures & air vents Obvious repairs continued…

24 To Prepare a Home For Sale (Inside) No cob webs or dead bugs Clean & Organize storage areas Closets- declutter & box up what is not needed Minimize furniture Clean appliances Clean fireplace Window blinds/sills clean & operable Mechanical things need to work right

25 To Prepare a Home For Sale (Outside) Curb Appeal Door bell works Grass is mowed and alive Sidewalks clean Porch & deck clean, new door mats Front door – Looks good Outside light fixtures clean Garage – clean/paint Siding – paint issues, rot & mildew continued…

26 To Prepare a Home For Sale (Outside) Clean windows, screens, & shutters Power wash cement Freshen pine straw/ mulch Clean up yard debris Clean gutters Clean jacuzzi & pool Obvious repairs

27 When the Offer is Made n Present All Offers n Explain Your Options n Evaluate Buyers Qualifications n Provide Constant Communication on Contract Status n Deliver Contract n Finalize All Conditions HOME END Bryan McNally Insert Your Picture Here Town & Country NEGOTIATING

28 n I guarantee to prepare a Comparative Market Analysis for your home. n I guarantee I will distribute Property Profile Information concerning your home. n I guarantee I will place your home on the Internet. n I guarantee to place your home in my print advertising. n I guarantee to place your home in the Multiple Listing Service, allowing thousands of other REALTORS ® to see your property and show to prospective buyers. n I guarantee to place a yard sign within three days after we sign an agreement to sell your home. n I guarantee to explain various ways to improve your property to effect a quicker sale. n I guarantee to propose financing alternatives to allow your home to appeal to the broadest marketplace. n I guarantee to keep you updated on the progress of the sale of your home. HOME END Bryan McNally Insert Your Picture Here Town & Country My Personal Guarantee CLOSING

29 Your responsibilities: n Keep your home in showcase condition and provide easy access for potential buyers. n Make yourself available from the time a contract is signed to the closing day. n Keep your home accessible for the appraisal and inspections. n Openly share all information about your home and its condition. n For your security, refer all potential buyers to your REALTOR ®. Teamwork Is Essential Your Teamwork is Necessary for a Successful Sale Were a Team - Lets Work Together! HOME END Bryan McNally Insert Your Picture Here Town & Country CLOSING

30 HOME END Bryan McNally Insert Your Picture Here Insert Your Office Name Here Working Smarter" HOME ®


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