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Digital Ceilings V1.0 24 th March 2014. Current Projects – Chris Airey Digital Transformation at Swiss Re (Admin Re) Start-up,

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Presentation on theme: "Digital Ceilings V1.0 24 th March 2014. Current Projects – Chris Airey Digital Transformation at Swiss Re (Admin Re) Start-up,"— Presentation transcript:

1 Digital Ceilings V1.0 24 th March 2014

2 Current Projects – Chris Airey Digital Transformation at Swiss Re (Admin Re) christor@viesolutions.co.uk Start-up, smashing Digital Ceilings (Skills) www.advocacyandinteraction.com www.advocacyandinteraction.com chris@j2ai.com Next generation of change talent www.grayce.co.uk chris.airey@grayce.co.uk

3 Digital Ceilings?

4 What?

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8 The Game

9 + = Customers Keep Coming Back

10 Like Me Think aka: Digerati Bias http://www.thedrum.com/news/2013/10/24/i ntroducing-digerati-drum-reveals-uks-top-100- digital-achievers

11 http://www.masterintelligence.com/content/i ntelligence/en/research/reports/2013/around- the-world-in-5-personas--how-global- consumers-think-about.html

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14 Focus? Whose requirements?

15 Customers WIIFMs? Inside out vs Outside in

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17 Who do you really think of in the middle of the customer journey? A)Marketing ROI B)CRM system C)Legacy system D)End Customer E)Client F)Buyer G)Middleware H)Call Centre I)Other

18 Daniel Kahnerman ~ Loss Aversion, Framing, Anchoring (Thinking Fast and Slow)

19 CIO & Digital Techies

20 Common threads CIOs structural and job title fetish http://www.cio.co.uk/blogs/it-value-stack/four-horsemen- of-cio-apocalypse/ CTO / CIO / CDO / CISO / CEA etc Proper vs Digital, people incompatibility ESBs / Middleware / SOA (legacy blindness), Prince, ITIL, Zachman first, Data Mastery, 24*7 Too busy sold outIn-house and Demand Management cycle IT fascinationsBYOD, Cloud, Internet of Things, Gurus of own systems vs common

21 Early days still….

22 Know Your Customer http://www.advocacyandinteraction.com/2014 /03/20/red-molotov-has-a-point-uk-budget- and-pensions/

23 + = Customers Keep Coming Back

24 Summary & Questions? Summary: Match Digital Relevance to Customer Goals (and vice versa – perhaps change business model), Match Identity to Risk, Beware Digital Antibiotic Resistance, Protect Customer Data, Ecosystems not Hub & Spoke, Deliver compelling change – what would the web do digital by default if you were a start-up chris@j2ai.com


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