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1st National Conference on Tourism Governance: Sustainability & Inclusivity in Governance of Tourism Destinations November 25-26, 2013 SMX Convention Center.

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Presentation on theme: "1st National Conference on Tourism Governance: Sustainability & Inclusivity in Governance of Tourism Destinations November 25-26, 2013 SMX Convention Center."— Presentation transcript:

1 1st National Conference on Tourism Governance: Sustainability & Inclusivity in Governance of Tourism Destinations November 25-26, 2013 SMX Convention Center MOA Grounds Pasay City, Manila Presented by: DIR. REBECCA VILLANUEVA - LABIT Regional Director – DOT Region IV

2 * Tourism has never been so good in this country * The work of tourism has never been more important and challenging * The Philippines is endowed with so much natural wonders, including people and a mixture of great cuisine, culture, tradition and heritage. * Travel is now accessible to all

3 a. Parks Development & Enhancement b. MICE (Meetings, Incentives, Conventions and Events) c. Promotions & Advertising d. Heritage Culture & the Arts

4 a. Trainings & Seminars b. Processing and Inspection c. Monitoring and Accreditation

5 a. Organization and development planning 1) Destinations 2) Mapping 3) Tourism Circuits

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7 b. Capacity Building c. Generation of Information & Statistics

8 55.27% * Source: Tourist Arrival Reports of Accommodation Establishments in Puerto Princesa City

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10 TOP 20 FOREIGN TOURISTS BY COUNTRY OF RESIDENCE 2011 No. Name of CountryNo. of Arrivals 1USA13,059 2CANADA6,846 3KOREA4,875 4GERMANY4,415 5CHINA4,234 6AUSTRALIA3,774 7FRANCE3,585 8JAPAN3,424 9UNITED KINGDOM2,202 10SWITZERLAND1,261 11INDIA1,260 12SWEDEN1,140 13SPAIN1,106 14NORWAY1,071 15SAUDI ARABIA1,060 16NETHERLANDS1,037 17TAIWAN1,023 18BELGIUM975 19SINGAPORE896 20MALAYSIA868 2012 No.Name of CountryNo. of Arrivals 1USA20,524 2KOREA8,883 3CANADA8,825 4GERMANY8,650 5FRANCE7,148 6AUSTRALIA7,098 7CHINA6,616 8UNITED KINGDOM5,178 9JAPAN3,652 10SWEDEN2,570 11RUSSIA2,566 12ITALY2,519 13BELGIUM2,440 14SWITZERLAND2,335 15SPAIN2,212 16NETHERLANDS1,957 17DENMARK1,804 18TAIWAN1,663 19AUSTRIA1,485 20MEXICO1,435

11 DISTRIBUTION OF INTERNATIONAL TRAVELLERS By REGION, By REGION, 2012REGION % Share Europe36% America27% Asia19% Australasia/Pacific7.4% Africa.51%

12 VISITOR SURVEY

13 d. Strengthening Public Private Partnerships PUBLIC DILGTESDA DSWDDOTC DPWHDENR DTIDOH DADAR and others PRIVATE Academe Hotels Restaurant Transport Operators Tour Operators and others

14 Focused Direction that would embody the thrust to develop standards for services, support to both manpower and infrastructure, provide opportunities for people, generate sustainable sources of income and contribute to the economic development.

15 -Most Destinations has poor or fairly set up Tourism Offices - No Permanent Tourism Officers (mostly are appointed by the Chief Executive ) no continuity in service which makes it difficult to plan for better programs for tourism - Chief Planning Officers are concurrent holding the function of the Tourism Officer - Appointments are good for 6 months to 1 year or only covered by an Executive Order

16 Plan Tourism Officer needs to: Regulate & Generate Information Promote & Advertise Organize Support its government to strengthen partnerships with stakeholders

17 Careful and in depth planning to support tourism in terms of manpower development in & out (tour guides, community guide, drivers, and all other frontline service providers (DOT can provide support alongside with other national government agencies) Develop and prioritize support to destinations which are highly accessible

18 Review, plan and create a tourism office/department to carry out the tasks Legislate and provide funds

19 P U N A H I N Patience Understanding Navigational Ability Honesty Integrity Never Say Die Attitude

20 Chamber of Commerce Association of Hotels, Tour Operators, Transport sector, Restaurants, Souvenir Shop Owners, etc. Other NGOs (Environmental NGOs, Civic and Community Organizations, etc.

21 To review the set up of each individual organization Consult when necessary, in planning and execution of important programs that would affect them They are our best partners to continue our development programs Continue to co-organize, co- sponsor projects and involve them in various council and committees

22 Plan PURPOSELY Prepare PRAYERFULLY Proceed POSITIVELY Pursue PERSISTENTLY

23 THANK YOU VERY MUCH!


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