Presentation on theme: "A brief history shareholders & financials our success story about du."— Presentation transcript:
a brief history shareholders & financials our success story about du
"let's face it, du does different, and du does have the potential to turn things upside down" blogger on adnation middle east
to consumers in the UAE. Over the last two years, du has established itself as the new telecommunications company of the UAE. By the end of 2008, over 3 million customers had chosen to adopt our services. We provide choice
fixed and mobile telephony, broadband connectivity and IPTV services to individuals, homes and businesses, business connectivity domestically and internationally, carrier and wholesale services, and satellite services to broadcasters. We offer
is our brand promise... For the most diverse, active and mobile people on the planet… du is the UAEs relentless pioneer of creative communications services at the best price… helping you to stay easily involved with what matters in your life. Add life to life
hail from over 60 countries - we mirror the rich cultural diversity of our nation they are 2000 strong and they enable to serve our customers in a variety of languages Our people
39.5% by the UAE Federal Government, 19.75% by Mubadala Development Company, 19.5% by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. The company is listed on the Dubai Financial Market (DFM). du is owned
a number of distinctive offers, many of which were seen for the first time in the UAE, the region or in some instances, the world. Per Second Billing WoW recharge card AED 1 offers Free-time Mobile TV Mobile Payments Weve introduced
We are a relatively new network but are growing rapidly. Our urban population achievements are 99.3% for 2G and 40% for 3G by the end of End 2009, the coverage forecasts that we have communicated to the regulator are 99.5% for 2G and 90% for 3G. Our network coverage
Our objective is to position du as the lead distributor of content across both fixed and mobile networks.
For residential customers we distribute TV content and our digital TV service includes the widest choice of TV channels from the UAE and around the World, catering to the tastes of different nationalities and cultures. Throughout this year we will continue to develop our home entertainment portfolio, including IPTV services and the latest set top box technologies for enhanced customer experiences and control of viewing.
provides a spectrum of customer centric solutions. Spin your Favourite Tunes Our Gallery Gamers Paradise News, Info and Sports our UAE guide. My World Mobile Portal
Mobile content partnerships
customers we have created a music portal and have signed exclusive deals with significant content providers in the region, Rotana and Hungama Music on demand
for our customers passionate about keeping up to date with their favorite TV programs, sporting action, and news Mobile TV (3G)
Subscribe to mobile TV via SMS Key in example: duTV And send it to 1155 Subscribe to mobile TV via MyWorld (myworld.du.ae) Simply go to MyWorld > mobile TV du mobile TV - easy to use
trial regulatory our bid about mobile TV in the UAE
Mobile TV trial - Objectives Commercial and Technical Evaluation of DVB-H Mobile TV service. Technical Feasibility: Evaluate the physical installation and configuration of the equipment and its inter- operability with the equipment of the content providers, network operators, and end-users. Understand the set-ups scalability. Evaluate indoor and outdoor coverage. Implementation Feasibility: Evaluate CAPEX and OPEX needs for a commercial network. Determining content owners ability to address issues like re-formatting existing programs to suit the mobile experience, commercial terms and conditions with content aggregators, network operators and end-users. Demand characteristics: Understand consumer behavior.
21 Dubai trial 500 end users using Nokia N92 phones and their existing SIM cards. Consortium Partners: du, ADMC, DMI and TECOM. A new broadcast network has been deployed. Twelve TV channels available. Content appealing to different ethnic groups. Marketing Research conducted during the Trial. Usage data automatically collected (user logs feature). Period: Aug 07 to Feb 08
Technical findings Mobile operator site reuse is possible and needed to shorten deployment period and reduce investments. Satellite network successfully used to transport the signal to all the transmitters. Indoor coverage needs to be improved through more transmitters and investments as expected. Detailed Frequency planning and interference studies to be carried out in advance to avoid complaints from any existing networks and to be compliant with national and international regulations. Handset Availability and interoperability is an important issue.
Commercial findings: watching time is significantly higher Usage duration (mins/day) The watching time in the UAE has been significantly higher than during other trials – over 75% more time per day when compared to the average In addition viewing over weekend days has been particularly high reaching 80 minutes per day Statistically, however, the trials usage durations are higher than after launch Average of other trials: 29min
Commercial findings: 50% to watch Mobile TV either at home or at work OccasionLocation Traveling/ commuting Waiting room (doctors clinic/saloon…) Beach, picnic, outings with friends Lunch break (at office and University) In bed before sleeping (to enjoy privacy) Coffee shop During boring events During office hours (to kill boredom or feel connected to the world outside) Other occasions when regular TV cant be accessed Indoor coverage is really important, especially in malls and commercial location The main purpose of Mobile TV is to avoid boredom Home Car At work Place of study Restaurant/coff ee shop
Commercial findings: 50% to subscribe, preferring a flat monthly rate model Willingness to payLikelihood of subscribing to DVB-H Age Yes, definitely subscribe Yes, probably I would subscribe Not sure/may ok may not subscribe No, I would not subscribe the service 50% 48% 38% 14% Yes, I would willing to pay to access mobile TV broadcast It depends, uncertain No, I would only watch TV if it will be offered for free Flat monthly rate 86% 4% 3% 6% 1% Weekly flat rate Daily flat rate Metered charge None 100%= 178 People cited pricing, Channel selections and quality as decisive factors to adopt the new technology Expat Arabs have the highest willingness to pay Men have higher willingness to pay than women, who are more interested because they have more free time
Mobile TV license in the UAE
Bid process Consultation document issued by TRA Consultation report published by TRA RFP for provision of mobile TV services Bid submission date Anticipated Licence award 28th May 26 th June 24 th August 31st December Early 2009
Operating model End usersRetailers Operating Company Content providers Base Package channels Broadcast network or Retailers will purchase their own Exclusive channels independently Retailers will purchase a common Base channel Package and transmission services from the wholesaler Proposed mobile TV value chain End Users pay the Retailers for the service Exclusive Package channels
Content Delivery Platform ProductionChannels Platform operator Mobile service providers Covering the complete value chain Devices / customers Broadcast network operator Content Aggregato r Concepts IP Management Licensing Production Content aggregation Channel creation Editing Channel negotiation and acquisition Broadcast license Controls EPG Technical delivery (e.g. conditional access) Formatting Play-out Signal distribution Spectrum ownership Network operations and maintenance Customer service Billing consumer Promotion of services Adds interactivity Research & development Marketing of handsets Wholesaler Retailers Content Providers
A robust DVB-H platform CONTENTDVB-H Platform duEtisalat Video Headend IPE SPPESG SMPSMS DISTRIBUTION TO BROADCAST NETWORK Satellite uplink Broadcast tower 2G/3G cell site Transmitter Antenna Satellite NETWORK AND SERVICE MANAGEMENT TERMINAL Satellite receiver
Channel Line-up Capacity of up to 25 channels, including 13 channels for the Base Package; The Base Package ensures a strong mix across genres, to appeal to various consumer groups (in terms of age, sex, income and ethnicity); The channel line-up is only indicative at this time and will be finalized six months prior to the commercial service launch. Emirates Mobile Television Corporation Made for Mobile MBC Max or
Key partnership with leading handset vendors Current handsets LG U900LG KU950LG KU960LG KB770LG U.CLG HB620TLG HB620LG WestEnd Nokia Samsung LG TBD N77N96N73N85 P960 TBD Vela I6310ACME I8900 ZTE F908F912F928F900
Target major cities and connecting roads Proposed target areas – UAE countrywide view Abu Dhabi Dubai, Jebel Ali, Sharjah, Ajman Umm al Qaiwain Fujairah Al Ain Abu Dhabi to Dubai Abu Dhabi to Al Ain Dubai to Al Ain Dubai to Fujairah Dubai to Hatta Abu Dhabi to Jebel Dhanna Ras al Khaimah UAQ to RAK Cities Major Roads Jebel Dhanna, Habshan, Liwa Population coverage: Outdoor: 83% Indoor: 45%