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1. Vision The commercial potential of location commerce that connects customers to their local merchants or services is tremendous. With UrMap, people.

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Presentation on theme: "1. Vision The commercial potential of location commerce that connects customers to their local merchants or services is tremendous. With UrMap, people."— Presentation transcript:

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2 Vision The commercial potential of location commerce that connects customers to their local merchants or services is tremendous. With UrMap, people will be able to satisfy their needs Here and Now! The commercial potential of location commerce that connects customers to their local merchants or services is tremendous. With UrMap, people will be able to satisfy their needs Here and Now!

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5 Location Commerce People search online for goods or services, but most of them end up purchase locally. The enormous market is ready for those who can help people search for local availability. People search online for goods or services, but most of them end up purchase locally. The enormous market is ready for those who can help people search for local availability.

6 Service Commerce Groupon Groupon

7 Local Service Commerce From mail order to e-commerce, people have gone a long way to make remote commerce work, nonetheless, most of them are not services but merchants. From mail order to e-commerce, people have gone a long way to make remote commerce work, nonetheless, most of them are not services but merchants. Modern logistic can deliver almost every product but only a few services. In most cases, there are only local availabilities when you are looking for services. Modern logistic can deliver almost every product but only a few services. In most cases, there are only local availabilities when you are looking for services.

8 Location based services will very likely be the key to the success of service commerce. Location based services will very likely be the key to the success of service commerce.

9 Location Based Services

10 Key Issue of LBS Positioning technologies Software platforms of handsets Mobile network access

11 11 UrMap Founded in 2000 Founded in 2000 # 1 Map Service Provider in Taiwan # 1 Map Service Provider in Taiwan # 1 Location Based Service Provider in Taiwan # 1 Location Based Service Provider in Taiwan

12 12 Awards Top 100 Websites (Taiwan) – Winner 2009 & 2010 Top 100 Websites (Taiwan) – Winner 2009 & 2010 Red Herring Global 100 – Winner (Jan., 2009) Red Herring Global 100 – Winner (Jan., 2009) Red Herring Asia 100 – Winner (Dec., 2008) Red Herring Asia 100 – Winner (Dec., 2008) Red Herring Asia 100 – Finalist (Sep., 2007) Red Herring Asia 100 – Finalist (Sep., 2007) Coolest Web 2.0 Website in Taiwan (Jan., 2007) Coolest Web 2.0 Website in Taiwan (Jan., 2007) #1 (60% voters choice) #1 (60% voters choice) Information Month Award (Aug., 2006) Information Month Award (Aug., 2006) Best information application and product Best information application and product Digital Publication Award (May, 2006) Digital Publication Award (May, 2006) Innovative digital content Innovative digital content 7th Click! Awards (May, 2006) 7th Click! Awards (May, 2006) Best web technology of the year Best web technology of the year Best media Best media Best web content Best web content

13 13 Patents Location NotesLocation Notes – I issued in Taiwan Location driven waking up apparatusLocation driven waking up apparatus –ZL issued in China – issued in Japan –M issued in Taiwan Method for modifying an electronic mapMethod for modifying an electronic map –ZL issued in China –to be issued in Taiwan in May 2009 Apparatus for modifying an electronic mapApparatus for modifying an electronic map –ZL issued in China –Nr issued in German –M issued in Taiwan Live NavigationLive Navigation –M issued in Taiwan –ZL issued in China

14 Real-time Information OleSpot TM 1.0 Control Center Neighbor Cell #1 Serving Cell Client Mobile Device Broadcasting Station Transmission Center Wireless Carriers ITS Service (FM) XY, Request, Device Pattern Request of Routing, Information, P.O.I…. Result of Routing, Information, P.O.I…. Accident, congestion… Result Pure text Map, data…

15 Current Structure of OleMaps LBS applications Enterprise Mobile Database Fleet Management System Employee Allocation Management Emergency (911) Disabler Tracking for Safety Tracking/Safety Travel Information Where am I ? Map & Local Guide Driving Direction Indexing Mass Transportation Routing System Traffic/Travel Parking Space Indexing in Real Time Useful Information (POI Finder) Part-time Job & Tutor Opportunity Finder House Rental Information Indexing Location Weather Forecasting DB/Information Location BBS/ IM Location Notes Movie Star Tracking Lover Matching LBS FriendFinder /Playmate Finder Community One-to-one Marketing Direct Marketing Restaurant Reservation /On-line Booking Push-mode Advertisement LBS Shopping List (by Credit-card Ctr) Pushing Marketing City War City Simulation Indian Game Treasure Hunting Monopoly LBS Game OleMenu Consumer Corporation Either The Platform Based LBS Applications

16 16 Software Platforms of Mobile Phones There were too many different platforms to work on WAP was the only universal solution Positioning Technologies 911 mandate was not complied as expected Cell-ID was the only available technology Mobile Networks The rollout of 3G networks were delayed There was no affordable packages The Problems

17 Transition Push Pull Local Guide Map Zone Passive Location Determining Active Location Tracking Pinpoint Push-mode Adv. Announcement POI Finder Driving Direction Routing Coupon Download Travel/Leisure Info. Buddy List Location Notes LBS Game Parking Space Where am I? Real Time Traffic Info. Hazard Alert Fleet Management employee allocation management Location FindFriend Lover Matching Ticking/Tolling Emergency Location-Based Service Profiles © OleMap 2002, Contents of This Document are Proprietary and Confidential to OleMap

18 UrMap

19 – – – + – + – –

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22 UrMap Instant Search

23 UrMap As An Utility Map services for instant messenger (MSN, Yahoo Messenger, and Skype) (MSN, Yahoo Messenger, and Skype) - extends the reach and service domain - a new tool for enterprise applications

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28 The trend from light clients to ultra-light clients from server farm to cloud computing web-based programming rules

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30 30 Location Based Services

31 It was.....

32 Gourmet Finder Gourmet finder finds the nearest good restaurants for mobile users.

33 Child/elder Safety Child/elder care let users know their childrens and disable elders' whereabouts. Emergency services For Example: Personalized tracking service for elders, user friendly features for elder users or voice integrated Requires higher accuracy of location determination Discreet tracking of Elders & Children via PC or wireless devices Provide location information (by landmark, nearest street intersection), in order to enforce the safety feature of this application service Privacy – Option to disable positioning

34 Buddy Finder Buddy Finder allows users to keep track of their buddies as well as making new friends within the vicinity of each other.

35 35 Software Platforms of Mobile Phones Smart phones become popular Software platforms consolidate Positioning Technologies Improvement of accuracy, frequency, and coverage Positioning APIs are available Networks The bandwidth is no longer an issue Flat-rate packages are available The Triggers

36 36 The Rise of Location Based Services - Awareness promotion Link

37 The killer apps of tomorrows mobile infocom industry wont be hardware devices or software programs but social practices. Howard Rheingold Smart Mobs: The Next Social Revolution

38 The Trend

39 39 Meet-up Service - an example Find a venue recommends POIs according to users profiles Send invitations works as the organizer Remind attendants provides navigation services to all attendants announces upon their arrivals (check-in) Patent Pending: PCT/CN2009/000814

40 And now.....

41 AR

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44 UrMap UrMap Facebook G-mail YAHOO

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46 46 Mobile Phones – the applications Develops location based social applications (smart phones) Provides primitive WAP services (feature phones) Computing Cloud - social network services Offers APIs of all local search and communication services Engages with popular SNS The Service Architecture

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48 48 UrMap a great venture manifesting innovation and ingenious new combination of online tools a great venture manifesting innovation and ingenious new combination of online tools


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