Presentation on theme: "Anthony MA1N0231 Liisi 0A10F001. Panera bread – history Panera bread today - products The future Discussion questions."— Presentation transcript:
Anthony MA1N0231 Liisi 0A10F001
Panera bread – history Panera bread today - products The future Discussion questions
Au Bon Pain Co Saint Louis Bread Company (mid-1990s) 2008, sales +23% ($941 mln) 2003 – 602 units 2008 – 1270 units 2012 – 1591 units
Fast Casual category Leading national brand Positioning strategy Signature foods Savvy execution
How has Panera Bread established a unique position in the restaurant industry? How has this unique position contributed to its success?
Good timing Fast + casual (positioning) Customers needs Speciality foods Window catching -> success
Analyze the restaurant industry using Porters five forces model. In what ways has Panera Bread successfully positioned itself against the forces that are suppressing the profitability of the restaurant industry as a whole?
What barriers to entry has Panera Bread created for potential competitors? How significant are those barriers?
What are Panera Breads primary sources of competitive advantage? In your judgement, are these sources of advantage sustainable? Why or why not?
Do you think Panera Bread will reach its goal of becoming a leading national brand in the restaurant industry? Why or why not?
What are the ways that Panera Bread can conduct ethical and proper forms of competitive analysis to learn about potential competitors entering the fast-casual category?
Key Industry Success Factors WeightingCompetitor #1 rating Competitor #1 weighted Competitor #2 rating Competitor #2 weighted Panera Bread Extensive Distribution Customer focus Economies of scale Product innovation Total
Background key personalities, location of offices, etc… Financials Method of growth, Liquidity, etc… Products Brand loyalty, New products developed, patents, etc… Marketing 4Ps Facilities Plant capacity, shipping logistics, etc… Personnel Number of employees, management style, etc… Corporate and Marketing strategies Objectives, growth plan, etc…
Think at least two other businesses that have established unique positions in their industries. How have their unique positions contributed to their success?
Products Service Feeling special
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