Presentation on theme: "Restaurant D 'Gladys homemade taste Cristian Camilo Méndez Betancourt Leidy Alejandra Castaño Pungo INGLES IV UNIVERSITY OF CUNDINAMARCA."— Presentation transcript:
Restaurant D 'Gladys homemade taste Cristian Camilo Méndez Betancourt Leidy Alejandra Castaño Pungo INGLES IV UNIVERSITY OF CUNDINAMARCA
Characterization: Activity: sales and marketing of traditional foods in our country. Size: small business. Capital: private- individual. Number of owners: 2 individual. Product: product marketing typical Colombian prepared served to your table or address.
Strategic business planning Strategic planning involves two activities The first is to develop a clear sense of improvement of the company. The second demand adequate distribution of resources needed for the implementation of specific points.
Mission D`Gladys taste homemade, whose mission is to provide the city of Fusagasúga quality service and always with the best products of our region,
vision Being the best traditional Colombian food restaurant in the city of Fusagasúga, able to develop in each of our employees, their ability to innovate and create new results to the client.
WHY ARE YOU ADVERTISING? (What is advertising going to achieve? What are your objectives Because is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to our commercial offering.
Marketing strategy A professional website to represent you. Have available the option of online booking. do email marketing. Platforms like Facebook. The community spends much time on the net and that is why we must address and start advertising through this medium. Displaying a virtual menu.
TARGET Socio-demographic criteria : people living in Fusagasúga in a range between 12- 100 years old. Socioeconomic criteria: people in any socioeconomic stratum, having an ability to pay according to our service. Psychographic criteria: persons between good food tastes, in search of new sensations the time to enjoy the best time of day. people in all ages who use the Internet as a form of communication. at least once in the day.
Restaurant D Gladys Who are your target audience? The target group is people living in Fusagasuga in a range between twelve a hundred years old. What do you want them to think ? The people after know about the existence of Restaurant, they'll want to savor the provocative menu.
Restaurant D Gladys P roposition? The people feel attracted to visit a cozy and catchpenny restaurant. Substantiation ? The people know new systems of customer service and marketing of the Restaurant.
Our restaurant will offer food of the highest quality, offering signature dishes at reasonable prices, with the following features: 1.Quality 2.Economy 3.Attention offer additional VIP areas, recreational areas and personalized customer care
For our restaurant is very important that our customers feel comfortable with the product, that's why our communication will be formally in all employees. the servers will have expertise in a variety of languages and will offer advice on the different dishes so that the consumer feels comfortable with the acquired.
N° ACCOUNT ACCOUNT DETAILDESCRIPTIÓNUNITUNIT VLVLR TOTAL 1 STATIONE RY LETTER PAPER500$ 8.500$ 4.250.000 DESIGN1$ 60.000 TRANSPORT4$ 4.000$ 16.000 PHOTOCOPIES500$ 50$ 25.000 IMPRINT150$ 800$ 120.000 WEBSITE1$ 150.000 INTERNET $ 100.000$ 0 COVER150$ 1.200$ 180.000 TOTAL $ 4.801.000
projection activities WEBSITE Design physical menu community on FacebookE-mail AÑO 2013 January10% February 50% March 50% April30% May 40% June 40% July40% August30% September 50% October 50% November30% 20% December Enero100%
CONCLUSIONS The development of this project allows us to improve our creativity and strengthens our innovative spirit, providing knowledge for the career you are studying and become competitive professionals