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Never Lost, Always Found: The business case for privacy 2nd Annual Privacy and Security Workshop Faculty Club, University of Toronto Nov. 1, 2001 Lawrence.

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Presentation on theme: "Never Lost, Always Found: The business case for privacy 2nd Annual Privacy and Security Workshop Faculty Club, University of Toronto Nov. 1, 2001 Lawrence."— Presentation transcript:

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2 Never Lost, Always Found: The business case for privacy 2nd Annual Privacy and Security Workshop Faculty Club, University of Toronto Nov. 1, 2001 Lawrence Surtees Senior Telecom Analyst, IDC Canada 2nd Annual Privacy and Security Workshop Faculty Club, University of Toronto Nov. 1, 2001 Lawrence Surtees Senior Telecom Analyst, IDC Canada

3 Agenda Global wireless penetration/growth; Canadian market Wireless Internet market & forecast Wireless location & Mobile e-commerce markets Privacy implications Consumer attitudes to location technology and online privacy

4 United States Argentina Brazil Canada Chile Colombia Mexico Venezuela Austria Benelux Czech Republic Denmark Finland France Germany Greece Hungary Italy Norway Poland Russia Spain Sweden Switzerland Turkey U.K. Australia China Egypt Hong Kong (Asian Research Center) India Indonesia Israel Japan Korea Malaysia New Zealand Nigeria Philippines Singapore South Africa Taiwan Thailand IDCs International Research

5 Rising Concerns Over Personal Privacy: Q: How concerned are you about threats to your personal privacy in America today - very concerned, somewhat concerned, only a little concerned or not concerned at all? Source: Louis Harris & Associates; Privacy Journal 2000

6 Global Wireless v. Wireline Growth Source: IDC, March 2000

7 Wireless Ascendant: Canadian Subscriber Forecast, Source: IDC Canada, Oct. 2001

8 Canadian Wireless Revenue, Source: IDC Canada, Oct. 2001

9 Number of Canadians on the Net Source: IDC Canada, 2001 ICMM Version 7.1

10 Canadian PCS Phones With Internet Access (%) Source: IDC Canada, May 2000

11 Canadian Wireless Internet Access, (Millions users) Source: IDC Canada, 2001, ICMM Version 7.1

12 Wireless Internet Use Rising Browser hits/month (000); Jan-Oct 2000 Source: Bell Mobility

13 Non-PC Devices & Internet Access Source: IDC Canada ICMM version 7.1, June 2001

14 The Internet & eCommerce in Canada Source: IDC Internet Commerce Market Model, v6.0 Jan Consumer ecommerce: 2004 $19B Business-Business ecommerce 2004 $129B Consumer ecommerce: 2004 $19B Business-Business ecommerce 2004 $129B

15 Mobile e-commerce in Canada Source: IDC Canada ICMM v. 7.1

16 NGN OSS: Wireless CRM Service Fulfillment Performance Management Performance Management Directory Services Menu Assign & Design Network Monitoring Application Performance Service Activation Inventory Mgmt Elements/ Features Perform. And Reporting Sales Force Automation & Order Config Customer Care Trouble Ticketing Contracts, SLAs, Entitlements Customer Records LDAP Directory & API Apps (e.g. , www) INA QoS AAA ToIP VPNs Wireless Gateway OSS / Legacy Interconnect App & Network SLA Mgmt Customer Relationship Management OSS/Service Commerce Engine Billing Invoicing Rating Accounts Receivable Customer Interaction Portals Self- Service End User Admin- istration Workforce Management eCommerce ERP CRM 3 rd party And legacy apps Hosted / Enterprise Apps Hosted / Enterprise Apps System Mgmt System Mgmt Load Balancing / Node mgmt Application Management Application Management Provisioning Service Activation Bundle Definition & Management Version & License Control Role and Access Definition and Management Bill Presentation

17 WASPs: Future Wireless Carrier Source: IDC Integrator ASP Content Portal Financial Portal Content ASP Integrator Financial LocationDetermination $$$ $ $$ Portal Content ASP Integrator Financial Service Provider ServiceProviderCollector

18 Location Determination: –By 2003, over 50% of all cellular, PCS and SMR subscribers will have end- user equipment that allows location determination, rising to 83% by Location Determination Source: IDC, Wireless Location-Based Services Update: Market and Analysis , April 2001 Location Determination is defined as the ability of the wireless provider to determine the position of the caller to within 50m for 67% of calls and 150m for 95% of calls.

19 Focus group findings A focus group test of user tolerance for advertising in new media based on two- hour interviews with six groups of Internet- savvy, communications-intensive consumers (three college-age and three adult). (Kiersted and Thorat, IDC Report, Dec. 2000).

20 Privacy Issues & Location- Based Services Protection of Privacy Rights are central to the LBS design –Real time customer control –Real time customer visibility –Application Specific Rules –Time based Privacy Rules –Subscriber Control of accuracy level MPC Privacy Rules MPC SMSC WAP Gateway Internet

21 Location Determination: –By 2005, location determination services revenue explodes to $5.7 billion for cellular, PCS and SMR subscribers. Source: IDC, Wireless Location-Based Services Update: Market and Analysis , April 2001 Location Determination II Revenue is defined as that generated directly from the location-based services, such as driving directions, location- specific directory assistance, restaurant reservation services, etc., and does not include indirect revenue, such as increased airtime charges due to higher MOU.

22 Platform for Privacy Preferences (P3P) Question: When P3P is operational and bundled into browsers, will preference-settings be pre- loaded to: - favor the collection of user data (opt-out); or -will they be set at maximum privacy protection level (opt-in)?

23 Wireless Advertising: –Wireless ad revenues will explode from $1.9 million in 2000 to $7.7 billion in 2005 –CAGR of 429%! –Contributing Factors: Wireless Internet growth Wireless SMS growth Location-determination allows highly targeted ads Source: Valuable Real Estate: Advertising on the Wireless Internet, March 2001 Wireless Advertising Includes ads delivered to wireless subscribers over both wireless Internet and wireless SMS.

24 Wireless Device Form-Factors

25 Say cheese on wireless - Compaq iPAQ H3650 Pocket PC Operating System Operating System Windows-Powered Pocket PC Processor Processor 206 MHz Intel StrongARM Screen Screen Touchscreen Reflective front-lit TFT 240 x 320 resolution Memory Memory 32 MB RAM Weight Weight 6.3 oz. / 170 grams (including battery) Dimensions Dimensions 5.1 x 3.2" x x 15.9 x 83.5 mm Battery Battery Lithium Polymer

26 The case for legislated protection Continued business ambivalence Superficial adherence to four pillars of privacy protection Increased consumer trust

27 Factors Driving Corporate InfoSec Investments Source: IDC Canada, April 2001; N=200 Q: Which ONE of the following factors is most important to driving your current investment in security?

28 Seals versus Legal? AT&T Labs Survey, 1999 Asked whether respondents would be more or less likely to provide personal information if: the site had a privacy policy stating information would be used only to process the request; a law prevented the site from using information for any purpose other than processing the request; or the site had both a privacy policy and a seal of approval from a well-known organization such as the Better Business Bureau. Source: Lorrie Faith Cranor, Joseph Reagle and Mark Ackerman. Beyond Concern: Understanding Net Users' Attitudes About Online Privacy. AT&T Labs-Research. Technical Report TR April 14,

29 Frequency of Privacy Concerns Causing U.S. Web Users to Leave a Web Site Q: Over the past six months, how many times have you left a Web site primarily due to privacy reasons? N=779 Source: IDC Online Consumer Internet Privacy Survey, Oct. 2000

30 Warning: No single privacy solution can fit all needs.

31 Frequency of Privacy Concerns Causing Canadian Web Users to Avoid e-Commerce Q: Have concerns over privacy of personal information on the Internet affected your decisions to purchase online? N=3,026 Source: IDC Canada e-Omnitel Consumer Internet Privacy Survey, Aug. 2001

32 Message from survey data - Privacy is not only GOOD for business… but essential for e-commerce. And there are novel methods to protect consumer privacy online.

33 Privacy Enhancing Technologies E-wallets; Single-use credit cards; Anonymizer sites and software; Cookie crunchers; Protective browsers; and Personal firewalls...

34 Secure wireless components

35 Payment Agent Architecture Source: IDC, 2000

36 Internet User Familiarity with Privacy Options Q: How familiar are you with the following consumer online privacy tools? N=779 Source: IDC Online Consumer Privacy Survey, Oct =not at all familiar; 5=very familiar

37 Want More Information? This Presentation: Lawrence Surtees ext. 297 Customer service: Stephen Symonds IDC Canada ext. 266


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