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Affiliate Development

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Presentation on theme: "Affiliate Development"— Presentation transcript:

1 Affiliate Development
Team Sri-vallabha das (Dubai) Devakinandan das (Singapore) Udarakirti Caitanya das (Bahrain) Mukunda Madhava das (Juhu, Mumbai)

2 ISKCON GBC Body ISKCON Entity ISKCON Affiliate

3 Definition ISKCON Entity: A centre established and managed according to GBC rules and regulations

4 Definition ISKCON Affiliate: An organization officially attached to ISKCON by way of a set of well defined documentation designed to regulate relation between ISKCON and the affiliate

5 Objectives of Affiliation
Unity in diversity – to formalize connection with devotees who adopt new preaching strategies and innovations.

6 Objectives of Affiliation
To endorse, support and encourage bona fide ISKCON related activities To check activities which exploit ISKCON’S name and goodwill

7 Why Creating Affiliates?
From GBC feedback, Oct 2011: Engagement for congregations Potential to eventually become a temple Generation of goodwill from public/government entities To satisfy legal requirements which normally do not allow ISKCON to perform

8 ISKCON PARTIAL AFFILIATE
AFFILIATE LEVELS LEVELS NOMENCLATURE 1 ISKCON FULL AFFILIATE 2 ISKCON PARTIAL AFFILIATE 3 NON-AFFILIATE

9 ISKCON FULL AFFILIATE Features for consideration: Legally not registered as ISKCON Full managerial control, ISKCON appointed Trustees Sometimes required to suit the law of the land. Ownership/transfer of assets, ideally in favour of ISKCON

10 ISKCON FULL AFFILIATE Establishments: Restaurants, Gift Shops, FFL, Mid-day Meals, Goshalas etc. Safeguards: Regular review of trustees to minimize abuse and/or deviations Benefits: BTG listing, ISKCON’s FULL endorsement, stall at temple/festivals, fund raising

11 ISKCON PARTIAL AFFILIATE
Features for consideration: Agreeable to not present ideas against Krishna Consciousness Some form of financial support when applicable Establishments :. Some restaurants, yoga clubs, vegetarian societies, Goshala, etc.

12 ISKCON PARTIAL AFFILIATE
Safeguards : Appropriate documents eg. MOU to regulate the relationship Benefit: ISKCON’s Limited endorsement, stall at temple/festivals, Sharing of funds

13 NON- AFFILIATES Features for consideration:
No form of control in any manner i.e philosophy, finance etc. Establishments: Independent restaurants, yoga clubs and other entities Safeguards: Establish appropriate forms of communications to educate and protect ISKCON interests and its members

14 Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India
ISKCON Full Affiliate Case Study Need ISKCON as a charitable trust cannot run business : Law of the Land in India

15 Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India
ISKCON Full Affiliate Case Study Trustees ISKCON Juhu Managers

16 Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India
ISKCON Full Affiliate Case Study Objectives To promote vegetarianism Free food distribution Can run business entity: Govinda’s

17 Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India
ISKCON Full Affiliate Case Study Benefits for ISKCON Rent from premises / equipments Donations Indirect benefits

18 To ride on ISKCON’s goodwill and brand name
XYZ Restaurant Non-Affiliate Case Study Need To ride on ISKCON’s goodwill and brand name

19 XYZ Restaurant Non-Affiliate Case Study Manager Non-member of ISKCON

20 XYZ Restaurant Non-Affiliate Case Study Objectives To generate revenue on the strength of ISKCON’s standing and reputation

21 Possible negative publicity
XYZ Restaurant Non-Affiliate Case Study Loss for ISKCON Exploitation of name Possible negative publicity Possible loss of revenue for ISKCON affiliates

22 Proposed Creation of ISKCON Affiliate Office
Functions: To draw up rules and regulations To monitor through “Affiliate Audit” To report directly to the GBC Body

23 Affiliates Development to lead to
More Devotees Happier Devotees

24 Thank you very much Hare Krishna
Thank you very much Hare Krishna! For more information please contact


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