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Wine Intelligence © 2006 Methodology: Online survey The data for this study was collected in mid October 2006 Data was gathered via Wine Intelligences Consumer Access online survey across Switzerland, Germany and Denmark. There were 1,518 responses in total with at least 500 responses per country Respondents were required to drink wine at least once per month and to spend between 4,99 and 7,99 (and equivalent) on a bottle of wine in the off-trade at least once per month When drawing the sample, consideration was given to age and gender so that no one group would dominate the survey The distribution of the sample was:
Wine Intelligence © 2006 The briefing agenda 1.Some scene settings 2.Robert Mondavi packaging test 3.Key Performance Indicators 4.Closures perception i.Closure preference ii.Reaction to a screw-capped wine in a restaurant iii.Ability of different closures in ensuring wine quality 5.Executive summary
Wine Intelligence © 2006 Closure preference – Switzerland Natural cork dominates closure preferences in Switzerland – Very similar results for Germany and Denmark
Wine Intelligence © 2006 Closure suitability by wine type - Switzerland Natural cork dominates as a suitable red wine closure More mixed picture with white and rosé
Wine Intelligence © 2006 Closure suitability by wine type - Germany Natural cork dominates all wine types in Germany
Wine Intelligence © 2006 Closure suitability by wine type - Denmark Red wine closures need to be natural cork in Denmark For white and rose, natural cork is still the most popular closure, but consumers appear to be more open-minded
Wine Intelligence © 2006 A screw-cap in a restaurant – All countries General rejection of screw-cap in a restaurant setting across all three countries
Wine Intelligence © 2006 Closure ability to guarantee wine quality- All countries Natural cork is also seen as the most likely to guarantee quality and freshness
Wine Intelligence © 2006 Executive summary – Closures perception Natural cork still dominates overall closure preference in all three countries While natural cork leads for all wine types, alternative closures are considered more acceptable for white and rosé wine in Switzerland and Denmark, though not in Germany There is a general rejection for screw-caps in restaurant environment across all three countries Respondents in all three countries still perceive natural cork to be the best closure for guaranteeing wine freshness and quality
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