Presentation on theme: "Dairy Queen So good its RiDQulous. A brief history of Dairy Queen First Dairy Queen opened in 1940 Joliet Illinois The first Dairy Queen in Canada opened."— Presentation transcript:
A brief history of Dairy Queen First Dairy Queen opened in 1940 Joliet Illinois The first Dairy Queen in Canada opened in 1953 International Dairy Queen, Inc. (IDQ.) is created in the year 1962 In 1965 Dairy queens first national Radio advertisement send DQ message 169 million times a week. The first national TV commercial is played in the year 1966 1989 was the year DQ was ranked America's number one treat chain In 1991 the very first DQ store opens in Mexico Best of all in 1999 an operator at several Dairy Queens made the worlds largest blended treat; it weighed a total of 5,316.6 pounds Wow! In the year 2005 the record for world largest blizzard was beat… The new weight is 8224.85 pounds. It was 22ft. Tall.
General Information Dairy Queen is a franchise in the fast food industries. Specializing in Ice cream like treats and refreshments! DQ is perfect for hot days or a gloomy autumn day when the family is craving a burger and fries! Dairy queen is a family friendly Restaurant and is perfect for everyone. Dairy Queens are everywhere…just a hop skip and a jump away. Worldwide there are over 5,700 locations.
There are DQs everywhere! Bahamas Bahrain Brunei Cambodia Canada Cayman Island Peoples republic of China Hong Kong Macau Cyprus Egypt French Guiana French Polynesia French Southern and Antarctic Lands Gabon Indonesia Ireland Kuwait Malaysia Mexico Oman Panama Philippines Saudi Arabia Singapore Thailand United Arab Emirates Ukraine United States
Available Territories Market is divided into: USA -North East / East Coast, South East, South Central, Midwest, Northwest, Canada West, East, International
Buying a Franchise To buy an existing restaurant you must contact the restaurant owner. Owner will fill out a Transfer Request and Release form and submit to DQ Once Transfer Request and Release form is received, DQ Transfer Coordinator will contact both parties. To purchase a new DQ site, submit a Request Info form to DQ. DQ franchise recruiter will contact you. If your Request form is approved, you will visit corporate headquarters. Corporate Headquarter staff will guide you through process of selecting a site, and setting up your business.
Initial Franchise Fee and Start up cost Initial fee = $25,000 Training fees to train 2 staff = $5,700 Management training assessment fee = $200 SERVSAFE training = $200-$600 Cake decorating course = $100- $500. Travel and Living Expenses during orientation / training = $8600 - $14,800 Opening team fee = $9500 Pre-opening inventory = $6000 - $13, 000 Building construction- leased = $280,000 - $425,000 - owned = $580, 000 - $1,000,000 Equipment = $280,000 - $370,000 Insurance premiums for first year = $6,000 - $20, 000 Business licenses, govt charges = $4,000 - $17,000 Lawyers fee = $1,000 - $5,000 Supplies, uniforms= $150 - $750 Grand opening= $500 - $2,500 + Additional funds= $15,00- $30,000 TOTAL = 656,000 - $1,559,550 Source:http://www.franchisedirect.com/foodfranchises/dairy-queen-franchise-07031/ufoc/http://www.franchisedirect.com/foodfranchises/dairy-queen-franchise-07031/ufoc/
Ongoing fees Continuing License fee = 4% - 7% ofof gross sales Sales promotion program fee = 3 – 6% of gross sales Transfer fee = $4000 Store development fee = $12,000 - $24,000 Renewal fee = $1,200 - $2,500 Termination fee = ½ of license fees due in the last year Audit costs =$3,000 - $5,000 Interest and late fees = 18% or at max rate allowed by law Remodelling expenses – variable Annual Cash register hardware and maintenance program = 3%-4% of list price of equipment Computer support = $1,200 per year Gift card program = $150 per year Lawyers fees = variable Manager Skills and Prof development courses = $175 per person per day Marketing and area meetings = cost of transportation and meals Training materials = $100-$400 Internet connection = $10-$80 per month Source: http://www.franchisedirect.com/foodfranchises/dairy-queen-franchise- 07031/ufoc/http://www.franchisedirect.com/foodfranchises/dairy-queen-franchise- 07031/ufoc/
Minimum Investment Minimum requirements to purchase a DQ. include: net worth > 50% of purchase price or $75,000, liquid assets > 20% of purchase price or $30,000, have available operating capital of > $25,000
Support Provided by the Franchiser Regional Franchise Recruiter will be assigned to work with you. Site selection assistance You will attend a Discovery Day at Headquarters where your questions about opening a business will be answered. Guidance about financing, equipment and supplies, credit, training running a business and marketing. A DQ Project Coordinator will help with plans to keep you on track.
Different Concepts Available DQ Grill and Chill DQ Orange Julius Single unit restaurant Single unit restaurant / drive thru Mall unit